I just tell people It's cheaper than a Mac, but has just as much software available to it.

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Although, I have a feeling most technically savvy people do this too... They think they're somehow different from the average joe because they *understand* the specs, but ultimately they still jump for the one with the longest list. I know plenty of people who would never even consider saving money by buying a tv that wasn't 1080p native, but I also know they have no idea if they can tell the difference or not.

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The flaw here, is not that you are actually more informed. It's the assumption or impression of being more informed. The long spec sheet leads you to feel that you are making an informed decision (even though you haven't even read each line in the spec sheet) and that you are more comfortable with your purchase because you think you are getting more for your money.

If you actually look at some of these spec sheets, you'll see that a lot of the items listed are really just filler copy or common features. Retailers, marketers and manufacturers are on to this and try to list everything they can think of.

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Yeah, but as we have learned from school, that's exactly how we were taught to write. I mean, sure I could have turned in my book report with just a couple lines of summary but I knew I wouldn't get a good grade unless you fill it to a 10-page full of cra.. i mean, informative text.

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There's an important point between too much/too little information. In many cases it isn't quite like say picking up a couple of hammers at Home Despot and feeling the difference in weight, balance, and build quality.

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It's that law of diminishing returns. You have base price for junk, a moderate increase for a good increase in quality, and then after that the returns drop off sharply vs what you pay.

A good number of people don't know this, but what I was posting is a good example of how people shop. That non-labeled sheet set may be 400 thread count, and Egyptian cotton. It's just not on the label, and not immediately ascertainable from looking at packaging.

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Does a consumer know that Egyptian cotton is better than Himalayan cotton? Is more threads better than less threads? They're not talking about them writing down pertinent details about the product, they're saying that consumers go for a longer list. So they'll go for:

500 thread count

Dutch cotton

Soaked in cats piss

Too small for your bed

instead of choosing:

1200 thread count

Egyptian cotton

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