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Kaz Hirai

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bye bye

60GB PlayStation 3 Re-Discontinued

imagesps3-13.jpegEven more news in the saga of the continuing discontinuing saga of the 60GB PlayStation 3. We first said it was discontinued, then not discontinued, but now Sony's Kaz Hirai is confirming that they're no longer producing that model. He says: More »

7:50 PM on Fri Jul 13 2007
By Jason Chen
13,012 views, 24 comments

home entertainment

Analyst Says PlayStation 4 Unlikely

Shortly after Ken Kutaragi was sidelined in favor of US head Kaz Hirai (partly due to PS3's launch delays and various other troubles with their gaming business), an analyst at Nomura Holdings drops this bombshell. More »

4:15 PM on Fri Dec 1 2006
By Jason Chen
1,188 views, 12 comments

home entertainment

PS3 Games to Cost A Lot? Or Not?

Our nerdy cousins at Kotaku, of whom we are not the least bit ashamed, point an article in PlayStation Magazine where Sony Computer Entertainment (SCE) President and CEO Kaz Hirai reassures us that pricing for the upcoming Blu-ray-packing PlayStation 3 games will be, um, hopefully not too expensive. Here's his convoluted quote:
"Generally speaking, over the past twelve years or so, there has been a consumer expectation that disc-based games are maybe $59 on the high end to $39 on the low end. So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say 'PS3 Games now $99.99.' I don't think consumers expect software pricing to suddenly double. So, the quick answer is that we want to make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That's kind of the best answer I can give you. So, if it becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100."
So, somewhere between $59 and $100, right? Or something. Why didn't he just say, "I don't know yet."? – Charlie White More »

12:56 PM on Wed Jun 28 2006
By Charlie White
244 views, 10 comments

Latest by billpendry: $100 million movie = $25 Blu-Ray $10 million game = $60 Blu-Ray Umm, OK... I wonder why games aren't more mainstream? more »