A New Book Looks At the Packaging Design of the Original Star Wars Toys

George Lucas isn’t rich beyond a Hutt’s dreams because he was a great director or writer. His vast fortune is a result of his shrewd decision to hold onto the merchandising rights to his space opera many years ago. A new book called A New Proof takes a look at what was involved in bringing the first official Star Wars »5/15/15 11:36am

An Incredible High-res Gallery Of All the Original Star Wars Toys

As a global phenomenon, Star Wars is as much about the toys as it is about the movies themselves. It was the first film franchise to really capitalize on its merchandising potential, and over on The Man Who Shot Luke Skywalker you'll find an amazing high-res collection of all the original product shots from Kenner's… »12/29/14 10:00am