The Groundbreaking History Of Star Wars Toys

When Star Wars released in 1977, the face of science fiction in popular culture was changed forever — but a year later, the movie helped transform the toy industry as well. Since then, Star Wars and the toys it inspired have been forever linked, a story that can just as easily be told through figures as it can the… » 5/22/15 1:56pm Friday 1:56pm

A New Book Looks At the Packaging Design of the Original Star Wars Toys

George Lucas isn’t rich beyond a Hutt’s dreams because he was a great director or writer. His vast fortune is a result of his shrewd decision to hold onto the merchandising rights to his space opera many years ago. A new book called A New Proof takes a look at what was involved in bringing the first official Star Wars » 5/15/15 1:18pm 5/15/15 1:18pm

An Incredible High-res Gallery Of All the Original Star Wars Toys

As a global phenomenon, Star Wars is as much about the toys as it is about the movies themselves. It was the first film franchise to really capitalize on its merchandising potential, and over on The Man Who Shot Luke Skywalker you'll find an amazing high-res collection of all the original product shots from Kenner's… » 12/29/14 10:41am 12/29/14 10:41am