While PC Pro praises the use of ePub format (it's not tied so closely to one store like the Kindle), they put its build and display quality below the Kindle. They say it's a lot like the Sony Reader PRS-505...but far more expensive for no justifiable reason. (The Story costs the equivalent of $380, while that Reader is but $300.) Sounds like a price drop will straighten out most of these qualms. [PC Pro via Engadget]

Step 1: Market a device for two whole years
Step 2: Issue a price drop a few months before the holiday season
Step 3: Remain the exclusive retailer for said device
Step 4: Profit! (To an extent that is completely and intentionally unclear to everyone!)

When Amazon tells you that the Kindle is the highest-selling product on Amazon, you're supposed to think of it as you'd think of anything else: as a strong, reliable metric in gauging how well a product is doing in general. The thing is, there is no "in general" for the Kindle. There is only Amazon. Anyone who wants a Kindle and doesn't normally shop at Amazon has to make an exception. Anyone who wants a Kindle and doesn't normally shop online has to make an exception. The Kindle didn't outsell the iPod Touch—not even close.

It's worth noting that, as always with the Kindle, Amazon is not giving us any sales numbers to look at. They've consistently claimed this is to protect competitive interests, which led journalists, and the public, the consistently believe that the figure must be kind of embarrassing. But with this exceedingly proud announcement, Amazon has revealed at least part of their reasoning: good PR. To proclaim that the Kindle has outsold every other product in the world (on Amazon!) makes it sound like the device is, at the very least, not a failure. Which it probably isn't! But let's look at what we really, honestly know: The Kindle outsold every other products in its parent company's online store, which has an exclusive on the device. We have no idea how many units are sold, nor do we have any idea how many Amazon expected to sell, or how many they'd need to sell for Kindle to be considered successful. We know that sales have gone up during a heavy shopping period, but that's about it. It's a closed system.

In other words, we know nothing new. Well, except that a certain other book store with a noticeably similar strategy and much hotter hardware is just about to show up piss-drunk at the Kindle's Christmas party, to try to steal its girlfriend. [Press Release]

Here's the rundown:

Kindle (Global Wireless) and Kindle (U.S. Wireless)

* Longer battery life for Kindle (Global Wireless): You can now read for up to 1 week on a single charge with wireless on. Turn wireless off and read for up to 2 weeks.
* Built-in PDF reader: Your Kindle can now display PDF documents without losing the formatting of the original file. Send PDF documents directly to your Kindle (via your @Kindle address) or drag and drop PDF files from your computer to your Kindle (when connected via USB). Learn more.
* Manual screen rotation: The Kindle screen can now manually rotate between portrait and landscape views so you can see the entire width of a web page or magnify the page of a PDF file. The page-turn buttons work the same in either orientation, and the 5-way controller movements are switched to match the orientation. Learn more.
* Option to convert PDF files to Kindle format. If you prefer to have your personal PDF documents converted to the Kindle format (so that they can reflow), type "Convert" in the subject of the e-mail when you submit your personal document to your @kindle.com address.

Kindle (U.S. Wireless) and Kindle (Global Wireless) users can go to Archived Items on their Kindle and download the Kindle User's Guide, 4th Ed., which now documents all the features of Kindle Software 2.3.

Kindle DX

* Better cropping of PDF files: In landscape orientation, white margins of PDF documents are automatically cropped to maximize the amount of content shown on the screen.
* Option to convert PDF files to Kindle format. If you prefer to have your personal PDF documents converted to the Kindle format (so that they can reflow), type "Convert" in the subject of the e-mail when you submit your personal document to your @kindle.com address.
* View pages longer: We've extended the time before Kindle DX switches into screensaver mode - from 5 minutes to 20 minutes - giving you more time for reviewing your content.

You should get the update automatically via your wireless connection, so you don't need to do anything special to get this stuff. [Amazon]

It also gets a native PDF reader, previously only found in the Kindle DX. The total battery life for the international version measures at seven days with wireless on (up from four days), and two weeks with wireless off (same as before).

It looks like Amazon just improved the wireless usage, which might have come as a result from switching from using Sprint as the provider to AT&T as a provider? Probably not, seeing as previous Kindle users also get the 85% battery life from a firmware upgrade delivered automatically. PDF support comes over OTA upgrade as well, but no timeframe was announced for either. [Press Release]

As many Kindle owners already know, keeping a large number of books on the device can get a bit unruly—so this would be a welcome update. It's also good news for people on the fence about whether or not to get a Kindle or a Nook over the holidays. It appears that the Kindle is going to be the only game in town until after the new year. [Kindle Facebook via Gadgetell]

Qualcomm says it'll be up to the various manufacturers to create devices built on this reference design, but Wi-Fi and 3G connectivity would make multiplayer gaming pretty interesting. Just depends if ARM-based operating systems, like Android, get the right games.

The concept has a 5.7-inch display that uses Qualcomm's "mirasol" screen technology that provides better battery life and smooth video playback. Problem is, for now, this reference is just a static-image prototype. Yet another eReader angle that we'll be watching for you, though. [SlashGear]

The "mirasol" technology mimics iridescent butterfly wings by deploying charged, color-inducing membranes over a layer of mirror. It's a technology that, if integrated into Kindles today as-is, would increase battery life by an estimated 20%.

Instead, Qualcomm uses that extra power efficiency to drive color and higher refresh rates for smooth video. They contend that a Kindle with their more media-capable display could run about a day with its current battery.

The catch? The lead photo is a non-functional prototype (housing a functional, frozen-image display). Qualcomm is offering the tech to third party partners, and they expect you to see mirasol tech on the market by late 2010. [SlashGear]

As for the Mac version? We're still told that's coming soon. [Beta Download | Press Release]

Kindle For PC Features:
• Purchase, download and read hundreds of thousands of books available in the Kindle Store
• Read the beginning of any book for free before you buy
• Access your library of previously purchased Kindle books stored on Amazon's servers for free
• Read books in full color including children's books, cookbooks, travel books, textbooks and graphic novels
• Choose from more than 10 different font sizes and adjust words per line
• Add and automatically synchronize bookmarks and last page read
• View notes and highlights marked on Kindle, Kindle DX, iPhone, and iPod touch
• Zoom in and out of text with a pinch of the fingers (Windows 7 users only)
• Turn pages with a finger swipe (available in a future release for Windows 7 users)

Case-Mate, the people who used to make zipper booklets for CDs, built the $80 Enlighten case that lights up the Kindle at night by way of an LED-illuminated acrylic overlay. So basically they pulled a Sony: Taking what's right about e-ink, and screwing it up. You don't put anything on e-ink, for the same reason you don't read paper through a film of plastic. We typically don't write up cases, but despite its unique gimmick (okay, because of it) this one looks exceptionally pass-worthy. [CNet]

It's bad enough when pompous over-the-hill watchmakers think they can get into the cellphone business, like Tag Heuer did when it introduced the luxury-for-luxury's-sake $6000 Merediist. It's worse when they team up with an extreme car company to release a still more ridiculously irrelevant phone, like Tag Heuer did when it called up its friend Lamborghini and cooked up the, yep, special edition Merediist Automobili Lamborghini. For $8000, you get the same crappy phone as before, but with the signature angry cow shield on the keypad, and a plaque in place of the crocodile skin. Yes they'll sell a handful to bald Italian billionaires over 60, but how many of those can there be? [Tag Heuer via Gadgetell]

I love when the age-old bicycle gets a redesign, and points go to Joey Ruiter for thinking through the needs of the urban bicyclist, trading speed for agility, and stripping the bike to its simplest parts. But I never thought bike seats could look any more uncomfortable than the borderline rectal probes out there now, until lo, I spotted this rectangular sucka. Joey, you're clearly talented, but I gotta ask, how can that seat be copacetic to the culo? [Core77 via The Awesomer]

As much as I want alternative energy ASAP, I am worried about wind farms. First, they're killing off flocks of birds or at least scaring them the hell away, and now they're making air traffic control jumpy too. Because of their flailing metal blades, radar waves get super screwy around them, and sometimes cause airplanes to disappear from radar. (Cue gulp of fear.) For this problem, a firm called Qinetiq built a seemingly decent solution, layering blades with sheets of radar-slurping glass-reinforced epoxy and plastic foam. It's nice, especially because you can pretty much replace the blade and leave everything else as is. But it's just coming out of the trial phase, and will take some time before it's ready for turbines that are now in place or being built. While we wait, let's talk about them birds... [MIT Tech Review via PopSci]

Creative is also talking with publishers, a la Apple, although in their case the talks are primarily in Singapore, where they already have a number of e-learning initiatives.

Images were unavailable, although Engadget did manage to snag a source who snapped a blurry pic of the Creative UI reveal (pictured) earlier today. There will be a touchscreen, which would make this slate/tablet markedly different than an ebook like the Kindle, although somewhat similar to the Nook. That's all for now. [Epizenter via Engadget]

Okay, so now we just saw the app running on an Acer tablet. Apparently it'll use an accelerometer to rotate pages, depending on the orientation of the tablet. It'll work on XP and Vista too.

Here's the full press release (thanks Dan!).

With Kindle for PC, readers can take advantage of the following features:

* Purchase, download, and read hundreds of thousands of books available in the Kindle Store
* Access their entire library of previously purchased Kindle books stored on Amazon's servers for free
* Choose from over 10 different font sizes and adjust words per line
* Add and automatically synchronize bookmarks and last page read
* View notes and highlights marked on Kindle and Kindle DX
* Zoom in and out of text with a pinch of the fingers (Windows 7 users only)
* Turn pages with a finger swipe (available in a future release for Windows 7 users)

Update: You can sign up here, to be notified when the download is ready.

It's cost-effective. Yeah, at $260 it's the same price as the Kindle 2, but you're getting so much more for your money: Wi-Fi, native PDF support, an SD slot and that crazy second screen makes it seem out of the Kindle's league. It makes the Sony Reader and iRex look absurdly overpriced and the Plastic Logic Que look like a shot in the dark.

Lending and Sharing. One of my main objections to the Kindle and other readers is that most of my books come from friends, rather than bookstores. The Nook realizes that and integrates a 2-week lending period—plenty of time for a quick read. Plus, you can lend to tons of different devices: Mac, PC, iPhone, iPod Touch, PC, Mac, BlackBerry, or Windows Mobile (soon).

Sharing is also done really well: As opposed to the Kindle, which only lets you read purchased ebooks on a same-account iPhone or iPod Touch, the Nook lets you read on any device supported, the most important of which are PC and Mac. So you and your significant other could read the same book at the same time, on whatever devices you each prefer. The Kindle, in contrast, doesn't support PC and Mac at all—but we'd be willing to bet Amazon is rethinking that decision right about now. Plus, the Nook syncs both your place in the book and any highlights or annotations you've made, which could be great for students.

Free in-store reading. You'll be able to take the Nook to any of Barnes & Noble's gajillion stores and read one ebook, for free, each time—the same way you might wander into the store, pick up a book and read it for an hour or two. Barnes & Noble is really thinking about how people actually read, which is a great sign: This kind of feature makes the Kindle feel like it's forcing you to change your reading habits rather than adapting to them.

And potential Nook customers will be able to go into a retail store with which they're comfortable and play around with the actual device, an advantage not shared by the Kindle. Given Matt's impressions of the Nook, I think seeing the hardware in person will convince a lot of people to buy it.

Head-turning looks. The Kindle 1 was, um, distinctive, and the Kindle 2 is inoffensive and sleek enough, but the Nook has legitimate style. As Matt said, "it makes even the relatively benign-looking Kindle 2 seem like it was beaten with an ugly stick." It was clear from the first leak that we were dealing with something very different.

Android. There are two things to be excited about when it comes to Android. First is the legit apps, which B&N seems open to—in today's presentation, John wrote "They, ahem, 'haven't announced' anything about app development, but they're comfortable using the phrase "when we do," which is veeeery promising." My personal most-wanted app? Pandora (or Slacker, or Last.FM).

Secondly, there's the more, well, illicit possibilities: The Nook both runs Android (which we already know is easily and enthusiastically modified) and has a microUSB jack, which should make for easy hacking. Imagine user-created skins, apps, games (in case reading gets boring)—the possibilities are just about endless. The Nook already supports PDF natively (yes!) but we could definitely see it hacked to embrace other formats like Word docs.

The second screen. Yeah, it's weird, and we wouldn't have believed it if it didn't, you know, exist, but it just makes so much sense: Browsing for books on e-ink is an exercise in frustration, and touchscreen e-ink is even worse. With its capacitive touchscreen, the Nook offers a keyboard and Cover-Flow-esque browsing without the awkwardness and lethargy of e-ink, but it also opens the door for multitasking. You'll be able to read a book and control your music at the same time, and because the music browser will be on the LCD screen, it won't look like e-inked crap. It should also support photo browsing and the ability to set your own wallpaper.

Battery life. The Nook's 10-day battery life may not be quite as long as the Kindle 2's 14 days, but 10 days is still insane—especially if we think about the tablets that will vie to make ebook readers obsolete. Whenever the Apple tablet is announced, you can bet its battery life will be measured in hours, not days. Plus, the Nook's battery is replaceable, always a welcome decision (you could have a spare battery, and when yours does eventually die, it's easy to replace).

Both 3G and Wi-Fi. I'm not exactly sure about the benefits of Wi-Fi right now (besides international travel, where AT&T may not work), but given the possibilities of Android, it's essential that the Nook includes it. In the future, we may want to download files bigger than ebooks—apps, games, videos, whatever—and Wi-Fi will be vital once the potential of the Nook is unlocked. Plus, there could well be Wi-Fi-only features of the kind AT&T wouldn't support: Streaming content, web browsing, VoIP, whatever. Wi-Fi is a killer feature not for what it does right now, but for what it could allow the Nook could do in the future.

Click the image for a larger version:

As you can see, Barnes & Noble boasts a lot of Nook's on-paper advantages, not just a second screen and Wi-Fi, but native PDF support, an SD card reader and a replaceable battery. B&N also points out that brick-and-mortar means try before you buy. Lending between friends is downright awesome, if it works. And a huge advantage is being able to read books on your PCs and Macs. I own Kindle books, but as I currently don't have a Kindle, the ownership concept is a little bit abstract.

There are some more vague advantages: What exactly does an Android OS do for the user in this split-screen unique device? Surely apps or "user-generated improvements" are out of the question. And what early adopter really sweats the dilemma to go with colorful back covers or not?

Not much here makes Nook look bad, though there are no major specs missing. It's a little thicker than Kindle 2, but it's also substantially shorter, which may be a more significant physical advantage. Max battery life is 10 days, rather than Kindle 2's 14, but we still need to know what that means for the LCD screen. There's no text-to-speech, but maybe B&N just wanted to avoid the lawsuit Amazon got hit with, because the text-to-speech wasn't accessible to blind people. And darnit, no support for Word documents. Guess you'll have to Save As... PDF.

To be clear, this is the same device we saw before—a smallish (7.7 x 4.9 x .5, it turns out) e-reader with two screens, a 6-inch E ink display up top for displaying book text, and a 3.5-inch touchscreen LCD down below for navigation.

Connectivity comes by way of free AT&T 3G as well as 802.11 b/g Wi-Fi, while storage duties fall to the 2GB of internal memory, as well as an microSD expansion slot. Barnes & Noble claims charge time of 3.5 hours—by microUSB, thankfully—which'll let you read for "up to ten days," which is a curiously indirect way of describing battery life, and doesn't really say much about what "reading" means. With constant LCD use? Occasional? None? Audio playback seems limited to MP3s, with a 3.5mm headphones jack taking care of output. Say what you will about the design, but you can't fault B&N on ports.

Naturally, the main content source is the B&N ebook store, which has a reasonable—though not spectacular—selection of magazines and newspapers too. What the Nook has that other B&N-compatible readers don't, though, is sharing. As with Amazon's Kindle iPhone app, the Barnes & Noble's reader can be synced with the company's various mobile apps. Even better is the user to user sharing, which sounds an awful lot like the Zune's old "Squirting" feature, which let people sharing DRM-wrapped songs for a limited time. That said, the sharing terms are pretty generous:

Share favorite eBooks with your friends, family, or book club. Most eBooks can be lent for up to 14 days at a time. Just choose the book you want to share, then send it to your friend's reader, cell phone, or computer.

Avid readers can easily plow through all kinds of books in 14 days, so this is a pretty sweet deal.

And in a deprecating nod to the Kindle's notorious durability issues, Barnes & Noble is pushing extended warranties right out of the gate: a $70 protection plan stretches the stock warranty to two years, and throws in accidental damage coverage, meaning you don't have to worry too much about pulling a Matt, which given that this thing has two freakin' screens, is a very real worry.

So let's just get this out of the way. "Hi, I'm Kate, and this is my Nook!" Ha. Ok!

The above video does give a better sense of how the reader's control scheme works than words ever good, but I'll give it a go anyway: the only hardware buttons you'll really use are the right and left page switchers. The rest, from book library navigation to settings menus to book sharing, is managed through a separate menu system on the much more responsive (though from the looks of it, kinda jerky) color LCD. One one hand it's a clever workaround for E Ink's horrendously slow refresh rate; on the other, it's kind of hilarious. I mean, really? [B&N]

Preorders are live on B&N's site, and units should hit mailboxes on November 30th. [Last Week's Exclusive First Look]

UPDATE: Err, looks like B&N's web guys jumped the gun a little bit, and they've pulled the site. But ha, not soon enough. Eyes, feast:

Google's come forth with a few more details about how their store, called "Google Editions" and now slated for the first half of 2010, will work. It'll open with a staggering 400,000 to 600,000 books to Amazon's 330,000 and Sony's 100,000 (though the latter is supplemented by nearly a million public domain books, courtesy of Google, of all companies). 55% of the fees, which will be set by publishers—Google's already got 30,000 partnerships in place, evidently—will be skimmed off the top, then given to retail partners. If this sounds weird, that's because it is—Google Editions isn't quite like the Kindle store in one major way. From Google 's Tom Turvey:

Google Editions allows retail partners to sell their books, especially those who haven't invested in a digital platform," he said. "We expect the majority (of customers) will go to retail partners not to Google. We are a wholesaler, a book distributor.

Another way it's not the Kindle store? From the sounds of it—and inline with what he heard before—it's a browser-based shop:

The books bought from Google, and its partners, would be accessible on any gadget that has a Web browser, including smartphones, netbooks and personal computers and laptops. A book would be accessible offline after the first time it was accessed.

In-browser book buying with Google Gears support sounds like a nice feature to add to a book store, but what about the basics? ePub? PDF? I mean, they've got to be planning on including some kind of eBook format support, but they haven't mentioned any at all.

Perhaps the announcement of a certain Google Android-powered, dual-screen eBook reader would be a good chance to clarify. [AP]

Click through the gallery for a blow-by-blow of e-ink's strengths and failures:

E-ink is a great digital tool for emulating what books were. But a horse with rollershoes can't keep up with the automobile, so why should we expect a digital book to keep up with modern media habits?

I fell in love with the Kindle last year, but I think you're a fool to buy one now—let alone any of its lesser competitors—when so much new technology is about to hit over the next six months. I'm giving up on it. I am waiting for a tablet. Same size, different priorities. And unless you love novels and non-fiction more than TV, movies, cookbooks and glossy magazines all together, you should, too. [Fantastic rendering above by Rob Beschizza]

Marge Simpson is going to be on the cover of Playboy on Oct. 16, and I don't know whether to laugh, puke, subscribe, or shake my head in utter dismay. What I do know is that this is proof the magazine industry as a whole, and the formerly dignified adult magazine industry in particular, has lost it. And I think it means The Simpsons has finally officially jumped the shark, too. (Confession: I have the first 8 or 9 seasons committed to memory, but I haven't watched it in years.) [SF Gate]

Kindle revelation of the day: While there may not be any extra service charges for the international edition (which costs just $20 more), the books themselves will cost more. This makes sense for roamers, certainly, since that effectively is the extra service charge, but it doesn't make as much sense for people who live in other countries. In its defense (or should I say defence?) Amazon cites higher EU taxes on ebooks as a reason. [Guardian UK]

TechCrunch caught this great Fox News blip where some guy (former Bush Deputy National Security Adviser Mark Pfeifle) said that the founders of Twitter should be up for the Nobel Peace Prize next time around. And we all had a good guffaw. And then we realized, whoa, wait a minute, why shouldn't this be taken seriously? It's not always about Michael Jackson, folks. [TechCrunch]

Engadget reported that a leaked slide from a Microsoft Office presentation mentioned the eagerly awaited Windows Mobile 7 would be released to manufacturing as early as "Spring 2010." Never mind that the Office team is in a completely different division of Microsoft than Windows Mobile, and that the company is not known for strong internal communication. If this is accurate at all, what it does (as Engadget also notes) is affirm what we basically already knew, that Windows Mobile 6.5 is a stop-gap and that WinMo 7 would come out as soon as developmentally possible, sometime in mid to late 2010. I don't care when it gets here as long as it's not a total piece of crap. [Engadget]