The "greatest single phone call" Microsoft COO Kevin Turner's ever received apparently worked. Sort of. After Apple asked Microsoft to stop running the Laptop Hunters ads because they've dropped prices, Microsoft's edited at least one of the spots.
When Microsoft COO Kevin Turner revealed Microsoft Stores will open next to Apple Stores and rain falls upward, he also talked about the "greatest single phone call in the history" he's ever received: Apple crying about the Laptop Hunters ads.
During their quarterly earnings call (going on right now), Microsoft said there's a 10 percent increase in preference of Windows PCs as a result of their ad campaigns. This, as profits are down 32 percent from a year ago, 'cause of the financiapocalypse. [Microsoft]