The Sony's ebook, a device based on electronic ink technology, went through several revisions before its launch as the Sony Reader. First it was released in Japan with a white case, and a limited selection of DRM'd books that expired after some obscenely short amount of time. Then there was the delayed US launch.
The Sony Reader's leather and suede case comes in red, green, brown, and black. It snaps shut with a magnet sewn into the cover. Jump to see the charging dock, night light and the other case colors.