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Posts Tagged “

Logo

tattoos

University Logo Tattoo on Human Hair: a Micro-Scale Rebellion?

What do you do if you have a focus ion beam microscope normally used to make nano-devices, a scanning electron microscope and some spare time? Well, you etch your university logo onto a human hair, of course! At least, if you're the Engineering Dept at McMaster University you do. It's not the smallest logo ever— that's an IBM one with 35 xenon atoms, I believe. But it's possibly the ickiest, and it's certainly high resolution. Impressive. We've only got one quibble: the uni logo, guys? I'm sure Giz readers would be more imaginative. More »

magenta

Mr. T-Mobile Warns Mr. Engadget Mobile Over the Color Magenta

Mr. T says I'm crazy and he may be right. I'm a bird! I'm a plane! I'm a choo-choo train! But Mr.T-Mobile is the only crazy one: they requested Engadget Mobile to stop using their shade of magenta in his logo because it may lead to "confusion in the marketplace." Their shade of magenta? I've known magenta since she was a kid! She was called Cynthia back then. Don't worry Mr. Block, it'll all pass. Just hold your breath, and remember your exercises! [Engadget via Gadget Lab]


reality distortion

Just Seeing an Apple Logo Makes You More Creative, Says Study

Ask someone to describe an Apple advert and I bet you they'll say "different," "artistic," and maybe even "funny," and that's all very nice for Apple (we'll ignore those who'd respond "irritating.") But according to a study due for publication next month, years of seeing those funky ads may have had an unexpected psychological side effect. Apparently showing someone an Apple logo —even subliminally— will make them use more creative thinking to perform a task. That's something I bet even Steve himself couldn't have predicted: a real Reality Distortion Field. More »

logos

Tech Company Logos Over the Years

Neatorama has a great feature on the evolution of tech company logos, from the really stylized and arty logos of the early 1900s (for companies that have been around that long), to the colorful and shiny Web 2.0 logos of today. A pretty crazy example is Japan's Canon, which was originally named Kwanon, after the Buddhist Bodhisattva of Mercy. A much less interesting evolution belongs to Google, whose logo looks as elementary school short bus now as it did when the company first launched. Head on over to see how Microsoft, Apple, LG and more evolved to what it is today. [Neatorama]

logo whoring

Sony Ericsson K800i Cellphone Now Ferrari-ized

Has Ferrari no sense of decency? Now the esteemed Italian carmaker-cum-gadget ho has agreed to festoon its logo on yet another geegaw, this time the Sony Ericsson K800i cellphone. If you recall, the K800i has been available for over a year, and has a 3.2-megapixel autofocus camera and Dual Mode GSM/GPRS/UMTS connectivity. There's no word on which carriers will offer the phone, nor when it will be available or at what cost. More »