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”Mr. T-Mobile Warns Mr. Engadget Mobile Over the Color Magenta
Mr. T says I'm crazy and he may be right. I'm a bird! I'm a plane! I'm a choo-choo train! But Mr.T-Mobile is the only crazy one: they requested Engadget Mobile to stop using their shade of magenta in his logo because it may lead to "confusion in the marketplace." Their shade of magenta? I've known magenta since she was a kid! She was called Cynthia back then. Don't worry Mr. Block, it'll all pass. Just hold your breath, and remember your exercises! [Engadget via Gadget Lab]
Just Seeing an Apple Logo Makes You More Creative, Says Study
Ask someone to describe an Apple advert and I bet you they'll say "different," "artistic," and maybe even "funny," and that's all very nice for Apple (we'll ignore those who'd respond "irritating.") But according to a study due for publication next month, years of seeing those funky ads may have had an unexpected psychological side effect. Apparently showing someone an Apple logo —even subliminally— will make them use more creative thinking to perform a task. That's something I bet even Steve himself couldn't have predicted: a real Reality Distortion Field. More »Tech Company Logos Over the Years
Neatorama has a great feature on the evolution of tech company logos, from the really stylized and arty logos of the early 1900s (for companies that have been around that long), to the colorful and shiny Web 2.0 logos of today. A pretty crazy example is Japan's Canon, which was originally named Kwanon, after the Buddhist Bodhisattva of Mercy. A much less interesting evolution belongs to Google, whose logo looks as elementary school short bus now as it did when the company first launched. Head on over to see how Microsoft, Apple, LG and more evolved to what it is today. [Neatorama]
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