Now you should be convinced: if this mod isn't real, that video is a very well-done fake. There's no info on how it's been done, so it's up to you to work out how to follow in their footsteps if you too want a glowing fruit. [iNews76 via Yanko Design]
Update: A reader, and editor of iphones.ru has sent us these photos of the glowing mod in action, in lighted and unlit situations. There's this Giz story showing behind it in the pics... it's real, folks! The mod cost about $300 to do.
Thanks, Arthur!

Now, this is done on a plucked hair by steering a beam of gallium ions over the surface to etch the 20-micron logo into the hair cells. But imagine you really could have your hair tattooed. No-one would see it, it would be just like painting the pilot inside a plastic airplane model: you'd know it was there. What would you have?

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Due out in next month's Journal of Consumer Research, the study looks at how people react when exposed to overt or subliminal IBM and Apple logos. Once they'd been shown the image, test subjects (students!) then underwent an "unusual use test", which asked them to come up with some creative uses for a brick. The number of suggestions and a rating of the "creativity" of their responses were tallied up. The results: both measures indicated that exposure to that little bitten apple shape improved people's creative thinking the most.

The authors suggest it's partly a motivational thing: people who felt motivated to think creatively showed the strongest response, versus non-creatively motivated types.

Psychology eh? It's amazing to me how our minds manage to associate such different-seeming stuff together. It also seems that brand identity worms its way deeper into our psyches than we may have thought, doesn't it? Wonder what kind of emotional response the Microsoft logo would garner? Let us know your ideas in the comments... [Ars Technica]