Brazil's World Cup Logo Sure Looks Like Someone Facepalming

With less than 50 days to go before Brazil hosts the World Cup finals, chatter over whether it's prepared has been growing by the day. This doesn't help: The event's logo is being ridiculed for bearing an uncanny resemblance to the internet's favorite way to express disgust, shame, or embarrassment—the ol' facepalm. » 4/24/14 11:32am Yesterday 11:32am

If Brand Slogans Were Brutally Honest

Since advertising is all about the power of suggestion, it's fun to see what happens when the conceits of well-known campaigns are totally undermined. Honest Slogans takes well-known advertising and turns the slogan into some real talk about the product, or at least designer Clif Dickens's take on it. » 11/10/13 1:36pm 11/10/13 1:36pm

What happens when you swap the colors of famous logos?

Graphic designer Paula Rupolo came up with the clever idea to see just how far famous brands and logos have penetrated our brains: she swapped the colors of brands with their closest competitor. The results are so weird: coke is blue, Pepsi is red, Google is purple and Yahoo is colorful. It's like living in some… » 11/07/13 10:22pm 11/07/13 10:22pm

The Hidden History of the MLB Playoff Team Logos

This afternoon, postseason baseball will commence as the Cardinals take the mound against the Pirates. But in a different time, it would have been the Brown Stockings versus the Alleghenys. Here's how they—and the other six playoff teams—got where they are today, as told by their ever-evolving logos. » 10/03/13 11:05am 10/03/13 11:05am

The US Army Guide That Teaches Soldiers To Recognize Terrorist Logos

Modern warfare is defined by ambiguity—and with it, soldiers (and training) have had to adapt. Posted online this week, a U.S. Army document guides soldiers through the rigors of recognizing terrorist and insurgent groups in the wild. Not through weaponry or language, but through branding. » 9/27/13 4:40pm 9/27/13 4:40pm

What's the Best Logo of All Time?

People tend not to like big changes, either in celebrity hairstyles or branding, which explains why so many major logo unveilings of the past few years have ended in disaster. But rather than harp on Yahoo's spicy meatball of a new logo, let's dig into the neglected category of the well-designed ones. » 9/05/13 12:20pm 9/05/13 12:20pm

Yahoo's New Logo Is Boring, and That's the Whole Point

At midnight, Yahoo unveiled its new logo after 30 days of zany decoy versions. It's a staid little number, the main surprises of which are its intense new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It's a more traditional, adult design—and it hints at how Yahoo is changing on a… » 9/05/13 1:21am 9/05/13 1:21am

Are Any of These 29 Decoy Yahoo! Logos Better Than the Original?

Tonight, at midnight Eastern Standard Time, Yahoo! will unveil its new logo. If you're confused—yes, Yahoo! has been "unveiling a new logo" (read: comic sans rendering of Yahoo!) at midnight for the past 29 days. It's all part of an unusual plan to evade the virulent public backlash that has haunted many recent corporate … » 9/04/13 9:20am 9/04/13 9:20am

Yahoo Announced a New Logo By Not Announcing a New Yahoo Logo

In what could possibly be the most convoluted way to put on a new pair of purple pants, Yahoo has announced that it will be changing its infamous purple exclamation point logo into... something different. You see, it's not the new simple logo above even though Yahoo posted an image of that new logo in a release talking … » 8/07/13 12:32am 8/07/13 12:32am

These Parody Logos of Famous Brands Are More Honest Than the Real Logos

Most company logos usually play it pretty safe: stale stencils or vanilla graphics mixed with a bunch of nothingness to keep uniqueness to a minimum. That's never fun. But if you get too adventurous, the Internet skewers you. That's why we're left with logos and brands that pretty much are all different degrees of the… » 7/17/13 1:00am 7/17/13 1:00am

A Lot of Cameras Are Going to Change in the Tiniest Way Possible

If you use a Sony or Fujifilm camera or Nokia phone or anything like that, you may notice a slight difference in future editions of your favorite camera and phones. The iconic Carl Zeiss imprint on the camera lens will now be just ZEISS. I guess they were growing tired of non photogs asking who the heck is Carl Zeiss? » 6/28/13 8:34pm 6/28/13 8:34pm

How Chupa Chups Put Salvador Dalí in the Candy Store

The Chupa Chups packaging is uncanny—you could spot the swirly, colorful wrapper from a mile away, and you'd instantly know it was the most famous Spanish lollipop in the world. David Airey, an Ireland-based graphic designer, put together this illustration that shows the evolution of the Chupa Chups logo since it first … » 6/28/13 12:01pm 6/28/13 12:01pm