The Strange Medieval Origins of Modern Logos 

When we think of early logos, we think of 19th and 20th century classics like Levi's or Coke. But the origins of logos and trademarks go back way further than that—back thousands of years, when merchants and craftspeople used "merchant's marks" to designate the origins of goods and their authors. » 12/19/14 11:00am 12/19/14 11:00am

The Hidden History of This Year's MLB Playoff Team Logos

In one of the first games of postseason baseball today—the real postseason, not the play-in games—a team with a logo that Hallmark Cards designed will take on a team that once played with a Disney-designed logo. It's the Royals against the Angels, and there's plenty more weird baseball logo history where that came… » 10/02/14 10:11am 10/02/14 10:11am

A Guide to the Golden Age of Corporate Logo Design

NASA. Audi. ABC. Lufthansa. The MTA. Beginning in the 1960s, some of the world's best-known corporate entities were immortalized thanks to the work a group of graphic designers who were responsible for introducing to the notion of "branding." And now, there's an anthology that collects them all in one place. » 8/25/14 6:15pm 8/25/14 6:15pm

These Redesigned MLB Stadium Logos Are Better Than the Real Thing

If your ballpark is underwritten by a corporation, you've probably noticed how hilariously tacked-on these sponsorships can feel. Let's face it: Dog food, orange juice, and insurance don't always mesh with baseball history. But these redesigned logos attempt to make the unholy union of ballparks and brands a little… » 5/28/14 9:00am 5/28/14 9:00am

RIP Massimo Vignelli: The Iconic Designer Who Shaped a Century

We'd known that legendary designer Massimo Vignelli was sick: His son issued a plea to designers who were influenced by him to send him a letter, which surely flooded his home with well-designed well-wishes over the past few weeks. This morning, Vignelli passed away at the age of 83. Here, we've collected a handful of… » 5/27/14 2:19pm 5/27/14 2:19pm

Brazil's World Cup Logo Sure Looks Like Someone Facepalming

With less than 50 days to go before Brazil hosts the World Cup finals, chatter over whether it's prepared has been growing by the day. This doesn't help: The event's logo is being ridiculed for bearing an uncanny resemblance to the internet's favorite way to express disgust, shame, or embarrassment—the ol' facepalm. » 4/24/14 11:32am 4/24/14 11:32am

What happens when you swap the colors of famous logos?

Graphic designer Paula Rupolo came up with the clever idea to see just how far famous brands and logos have penetrated our brains: she swapped the colors of brands with their closest competitor. The results are so weird: coke is blue, Pepsi is red, Google is purple and Yahoo is colorful. It's like living in some… » 11/07/13 10:22pm 11/07/13 10:22pm

The Hidden History of the MLB Playoff Team Logos

This afternoon, postseason baseball will commence as the Cardinals take the mound against the Pirates. But in a different time, it would have been the Brown Stockings versus the Alleghenys. Here's how they—and the other six playoff teams—got where they are today, as told by their ever-evolving logos. » 10/03/13 11:05am 10/03/13 11:05am