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The Life and Untimely Death of Technology's Weirdest Logo

In 1988 Timothy Wilkinson, a British designer at frog design in Silicon Valley, was tasked with creating a logo for the biggest peripheral maker in the world: Logitech. The company kept Wilkinson’s logo around for almost 30 years. And while it long seemed weird to me, it’s also completely brilliant. » 7/24/15 8:00pm Friday 8:00pm

Funny video combines all the major movie studio intro sequences into one

I’m always goofily interested in tracking the changes that happen to movie studio intro sequences just to see the ridiculous flair they add to them now that they have the technology to do so. This video by Art404 pokes fun of all the studios by merging them into one epic sequence, as if all the studios collaborated to… » 5/28/15 9:42pm 5/28/15 9:42pm

People Are Redesigning World Cup Sponsors' Logos to Protest Worker Abuse

FIFA is getting it from all sides right now, and for good reason. Last night the US Justice Department reportedly arrested officials for fraud related to the upcoming World Cups in Qatar and Russia. And even before the arrests, fans were protesting the use of forced labor at World Cup construction sites by hitting the… » 5/27/15 11:08am 5/27/15 11:08am

The Long Pointy History Behind Hillary's Brilliant Logo

Since the announcement of Hillary Clinton’s presidential campaign was no secret, it was her campaign design that was the big reveal of the week. The giant blue H marched its way to the forefront of the breaking news, but at the center of Clinton’s logo is another, far more critical graphic element: The arrow. » 4/14/15 3:00pm 4/14/15 3:00pm

The complete visual history of the Walt Disney logo before Disney movies

Ever since the Walt Disney Pictures logo debuted before The Black Cauldron in 1985, Disney has been tweaking and re-styling and creating multiple variations of the iconic magic castle logo that pops up right before its movies. For a while it's a simple 2D logo stamped on a blue background but eventually it turned 3D… » 3/25/15 3:28pm 3/25/15 3:28pm

The Strange Medieval Origins of Modern Logos 

When we think of early logos, we think of 19th and 20th century classics like Levi's or Coke. But the origins of logos and trademarks go back way further than that—back thousands of years, when merchants and craftspeople used "merchant's marks" to designate the origins of goods and their authors. » 12/19/14 11:00am 12/19/14 11:00am

The Hidden History of This Year's MLB Playoff Team Logos

In one of the first games of postseason baseball today—the real postseason, not the play-in games—a team with a logo that Hallmark Cards designed will take on a team that once played with a Disney-designed logo. It's the Royals against the Angels, and there's plenty more weird baseball logo history where that came… » 10/02/14 10:11am 10/02/14 10:11am

A Guide to the Golden Age of Corporate Logo Design

NASA. Audi. ABC. Lufthansa. The MTA. Beginning in the 1960s, some of the world's best-known corporate entities were immortalized thanks to the work a group of graphic designers who were responsible for introducing to the notion of "branding." And now, there's an anthology that collects them all in one place. » 8/25/14 6:15pm 8/25/14 6:15pm

These Redesigned MLB Stadium Logos Are Better Than the Real Thing

If your ballpark is underwritten by a corporation, you've probably noticed how hilariously tacked-on these sponsorships can feel. Let's face it: Dog food, orange juice, and insurance don't always mesh with baseball history. But these redesigned logos attempt to make the unholy union of ballparks and brands a little… » 5/28/14 9:00am 5/28/14 9:00am

RIP Massimo Vignelli: The Iconic Designer Who Shaped a Century

We'd known that legendary designer Massimo Vignelli was sick: His son issued a plea to designers who were influenced by him to send him a letter, which surely flooded his home with well-designed well-wishes over the past few weeks. This morning, Vignelli passed away at the age of 83. Here, we've collected a handful of… » 5/27/14 2:19pm 5/27/14 2:19pm

Brazil's World Cup Logo Sure Looks Like Someone Facepalming

With less than 50 days to go before Brazil hosts the World Cup finals, chatter over whether it's prepared has been growing by the day. This doesn't help: The event's logo is being ridiculed for bearing an uncanny resemblance to the internet's favorite way to express disgust, shame, or embarrassment—the ol' facepalm. » 4/24/14 11:32am 4/24/14 11:32am