A Guide to the Golden Age of Corporate Logo Design

NASA. Audi. ABC. Lufthansa. The MTA. Beginning in the 1960s, some of the world's best-known corporate entities were immortalized thanks to the work a group of graphic designers who were responsible for introducing to the notion of "branding." And now, there's an anthology that collects them all in one place. » 8/25/14 5:15pm Monday 5:15pm

These Redesigned MLB Stadium Logos Are Better Than the Real Thing

If your ballpark is underwritten by a corporation, you've probably noticed how hilariously tacked-on these sponsorships can feel. Let's face it: Dog food, orange juice, and insurance don't always mesh with baseball history. But these redesigned logos attempt to make the unholy union of ballparks and brands a little… » 5/28/14 9:00am 5/28/14 9:00am

RIP Massimo Vignelli: The Iconic Designer Who Shaped a Century

We'd known that legendary designer Massimo Vignelli was sick: His son issued a plea to designers who were influenced by him to send him a letter, which surely flooded his home with well-designed well-wishes over the past few weeks. This morning, Vignelli passed away at the age of 83. Here, we've collected a handful of… » 5/27/14 2:19pm 5/27/14 2:19pm

Brazil's World Cup Logo Sure Looks Like Someone Facepalming

With less than 50 days to go before Brazil hosts the World Cup finals, chatter over whether it's prepared has been growing by the day. This doesn't help: The event's logo is being ridiculed for bearing an uncanny resemblance to the internet's favorite way to express disgust, shame, or embarrassment—the ol' facepalm. » 4/24/14 11:32am 4/24/14 11:32am

What happens when you swap the colors of famous logos?

Graphic designer Paula Rupolo came up with the clever idea to see just how far famous brands and logos have penetrated our brains: she swapped the colors of brands with their closest competitor. The results are so weird: coke is blue, Pepsi is red, Google is purple and Yahoo is colorful. It's like living in some… » 11/07/13 10:22pm 11/07/13 10:22pm

The Hidden History of the MLB Playoff Team Logos

This afternoon, postseason baseball will commence as the Cardinals take the mound against the Pirates. But in a different time, it would have been the Brown Stockings versus the Alleghenys. Here's how they—and the other six playoff teams—got where they are today, as told by their ever-evolving logos. » 10/03/13 11:05am 10/03/13 11:05am

The US Army Guide That Teaches Soldiers To Recognize Terrorist Logos

Modern warfare is defined by ambiguity—and with it, soldiers (and training) have had to adapt. Posted online this week, a U.S. Army document guides soldiers through the rigors of recognizing terrorist and insurgent groups in the wild. Not through weaponry or language, but through branding. » 9/27/13 4:40pm 9/27/13 4:40pm

The History of the Pixar Logo Animation

Pixar's production logo—that animation sequence that pops up before a Pixar movie—is as iconic as they come. Who can't help but smile when they see cute little Luxo Jr. squash the I in Pixar and turn its bulb towards you. But the Pixar logo animation wasn't always so adorable, a few of Pixar's early shorts had much… » 9/12/13 10:45pm 9/12/13 10:45pm

Yahoo's New Logo Is Boring, and That's the Whole Point

At midnight, Yahoo unveiled its new logo after 30 days of zany decoy versions. It's a staid little number, the main surprises of which are its intense new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It's a more traditional, adult design—and it hints at how Yahoo is changing on a… » 9/05/13 1:21am 9/05/13 1:21am

Are Any of These 29 Decoy Yahoo! Logos Better Than the Original?

Tonight, at midnight Eastern Standard Time, Yahoo! will unveil its new logo. If you're confused—yes, Yahoo! has been "unveiling a new logo" (read: comic sans rendering of Yahoo!) at midnight for the past 29 days. It's all part of an unusual plan to evade the virulent public backlash that has haunted many recent… » 9/04/13 9:20am 9/04/13 9:20am