Gizmodo: logos

Deja Vu: Apple Sues Someone Because Their Logo Looks Like Fruit

Jack Loftus — Sun, 04 Oct 2009 19:00:00 EDT

As part of a legal maneuver worthy of Monster Cable, Apple has set its lawyers on Australia's largest supermarket chain because their new logo is (they say) a tad too similar to their own.

Exhibit A, Woolworths newly redesigned logo, is on the left. Apple's iconic apple logo is on the right. Not that similar at all, but the real issue, at least with Apple, is probably that Woolworths might expand its retail business into electronics and somehow threaten that lucrative iPod business.

"While we can't rule [computers, musical players, or other devices] out, we haven't got any plans at the moment," said a Woolworths spokesman in a statement to AppleInsider.

To Apple's credit, they've moved up from suing school systems to supermarket megachains. Bigger fish, and all that. [AppleInsider]

Steve Jobs' Colorful Past, Rendered in Salvaged Logos

matt buchanan — Tue, 21 Jul 2009 15:20:00 EDT

I think computer makers should pull a Starbucks and bring back their classic logos, at least for one year. It would remind everybody of happier, more vibrant times. [univac/Flickr via Gadget Lab]

Brand Keyboard Is a Champion, or Possibly Critic, of Capitalism

Dan Nosowitz — Thu, 16 Jul 2009 10:30:00 EDT

This concept keyboard plays on our love of, or at least interest in, marketing by replacing all the letters with logos of corporations whose name begins with said letter. I seriously just spend five minutes picking them all out.

The idea is that brands are so recognizable that we can exchange them with letters, probably the most recognizable symbols we know. It works, too, if you give it a second, although some of them are tricky (The Rolling Stones is only a corporation in the most cynical of senses). It doesn't actually exist, but it's a fun little experiment. [Ignacio Pilotto via Crunchgear]

A Brief History of Star Trek Logos

Mark Wilson — Mon, 16 Mar 2009 09:10:00 EDT

Finally, we've got all the Star Trek movie logos squeezed into one overtly dramatic clip. I'd argue that the original show did it best, with the new movie coming in a close second. [via /film]

How You Like Them Apples, Apple?

Mark Wilson — Tue, 10 Mar 2009 13:00:00 EDT

Who woulda thunk that an apple company might actually use an apple in their logo...especially one that's about a bite away from trademark infringement? [Flickr via TUAW]

Apple Sues School For Using The Same Fruit In a Logo

John Herrman — Tue, 07 Oct 2008 05:00:00 EDT

The Victoria School of Business and Technology in Canada could have probably taken a more original approach when designing their logo, but I doubt Apple is protecting themselves from much by suing the hell out of them. Are students showing up at Apple stores demanding that the so-called "Genius Bar" reconsider their essays marks? Are Apple store employees inadvertently showing up at the school and teaching hours and hours of "How to use iPhoto" classes? Apple is just trying to prevent the devaluation of their logo here, but it never looks good when you sue a school, even if that school is a for-profit vocational tech college. [CBC via MacNN]

Mobile Broadband Finally Gets a Logo, But Is It a Cloud Or Seagulls?

Kit Eaton — Tue, 30 Sep 2008 14:20:00 EDT

Relax, people who've been using mobile broadband internet: your scarily unbranded 'net surfing days are over. The GSM Association has coordinated 3 Group, Asus, Dell, ECS, Ericsson, Gemalto, Lenovo, Microsoft, Orange, Qualcomm, Telefónica Europe, Telecom Italia, TeliaSonera, T-Mobile, Toshiba and Vodafone among others to create the "Mobile Broadband service mark." It's a logo designed to let consumers know the item they're using/seeing on the shelf in a store is a ready-to-run mobile internet device. But is it a cloud or a pair of seagulls? Hopefully the latter: you wouldn't want to run your precious laptop outside when rain is threatening.

Apparently it's just part of an initiative by the GSMA to push products that are "always-connected mobile broadband devices" which are "a compelling alternative to Wi-Fi," and it'll see pre-installed broadband in upcoming laptops in 91 countries, along with a bunch of previously unconnected devices from "cameras and MP3 players to refrigerators, cars and set-top boxes."

Now I get it... Oh hang on, no I don't: why would I connect my fridge or set-top box up over a mobile broadband connection? I'd just use my fast, reliable, always-on wireless home network. Hmmm. [Pocket-Lint]

Google Chrome: Anatomy Of A Logo

Adrian Covert — Fri, 05 Sep 2008 18:10:00 EDT

Though it's in no way official, I happen to enjoy Google Blogoscoped's analysis of the Google Chrome logo and agree with the influences listed. In addition to the hodge podge of handheld Simons, Pokeballs, Firefox, webcams and Google logos, Neatorama also throws in the Sal-9000 eye from 2010 for good measure. It also kinda looks like that robot lamp from yesterday (obviously, they're not remotely related). Anything else this reminds you of? [Google Blogoscoped via Neatorama]

Tech Company Logos Over the Years

Jason Chen — Thu, 07 Feb 2008 19:00:41 EST

Neatorama has a great feature on the evolution of tech company logos, from the really stylized and arty logos of the early 1900s (for companies that have been around that long), to the colorful and shiny Web 2.0 logos of today. A pretty crazy example is Japan's Canon, which was originally named Kwanon, after the Buddhist Bodhisattva of Mercy. A much less interesting evolution belongs to Google, whose logo looks as elementary school short bus now as it did when the company first launched. Head on over to see how Microsoft, Apple, LG and more evolved to what it is today. [Neatorama]

Goldmund Announces New Speakers for Logos Line

Haroon Malik — Mon, 08 Oct 2007 04:29:45 EDT

Goldmund has just added to their Logos speaker line with the Logos1 monitor and the Logos2 active subwoofer. The Logos1 is available in both passive and active versions, whilst the Logos2 contains 2x150 watt Telos amplifiers with analog and digital inputs. The Logos2 features an active crossover that will drive the 7" woofer and tweeter to above 100dB.

There is a higher end Logos1 available, named Logos1 HE (high efficiency), this iteration benefits from a metal cone woofer and ribbon tweeter, which makes marginal differences in performance.

The Logos2 utilizes a 12" throw woofer and a passive radiator of the same size, the power is deduced from an internal 650watt amplifier. The picture shows the Logos1 and the Logos2 joined by the Logos Frame 2, creating a full range system with a 20Hz-32kHz +/- 3dB frequency response. Pricing and shipping details have not been released, but the sexy additions will no doubt set you back a pretty penny. [Audio Junkies]

Kodak Has a New Logo, May Survive a Few More Years

johnb — Sat, 07 Jan 2006 12:28:03 EST

I'm digging the Kodak V570 so let's just say that Kodak may have skated off its thin ice. The company has ALSO changed its logo, which is an interesting, if ineffectual move. That Kodak "K" is the international symbol for camera stuff, and this might cloud the waters.

Kodak unveils new logo [Rochesterdanc.com]