Sony Earphones Make Attractive, Useless Subway Maps

Wilson Rothman — Sun, 24 Aug 2008 21:45:00 EDT

In order to prove how far Sony has come since ATRAC3 and long-playing MiniDiscs, a new ad attributed to the company shows a NYC subway map traced in its entirety by black Sony earphones, accompanied by a Network Walkman. As if it wasn't enough to try to retake ownership of just one iPod-saturated public transit system, a search revealed similar designs for both the London Underground and Sydney's Metro. That last one makes sense, since Sony retained the Sydney office of badass ad agency Saatchi and—repetition is key to messaging—Saatchi for the inspired work. One prob though: As any seasoned straphanger will tell you, you kinda need the colors, or else all the lines run together. [The Cool Hunter]

Home-Made Daisy MP3 Player Takes Us (London) Underground

AddyDugdale — Thu, 03 Apr 2008 07:40:00 EDT

Using a $115 Daisy open-source player, and a tin with a London tube map on it, Mchaceortiz made himself an MP3 player with a difference. The six way-retro switches on the tin control the volume, track selection and play and pause, and you can see another shot of it opened up after the jump.

[MAKE via Shiny Shiny]

Gizmodo: London Underground

Sony Earphones Make Attractive, Useless Subway Maps

Home-Made Daisy MP3 Player Takes Us (London) Underground