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Los Angeles

ivanhoe reservoir

400,000 Bouncy Black Balls Invade Reservoir to Save Los Angeles From Cancer Water

While yesterday the world was ogling over the iPhone 3G black body, some people were just awing over black balls. 400,000 of them. Black balls everywhere, bouncing, swinging, cavorting, happily hopping down the side of the Ivanhoe Reservoir with two objectives. First, to fight bromate by stopping sunlight, which forms this carcinogenic component mixing the chlorine and bromide in the water. Second, to let me use "bouncy black balls" in a headline. More »

leds

LA Real Estate Mogul Plans To Light Up Your Life With Blade Runner Inspired Billboards

Being the businessman that he is, it wasn't the movie Blade Runner that struck L.A. real estate mogul Sonny Astani, it was the animated billboards depicted in the opening sequence. In fact, the idea has had such a profound effect on him that he plans on making advertising in 2019 Los Angeles a reality ahead of schedule. His plans call for two 14 story animated billboards to be built on condos set for construction downtown. More »