<![CDATA[Gizmodo: loudness wars]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: loudness wars]]> http://gizmodo.com/tag/loudnesswars http://gizmodo.com/tag/loudnesswars <![CDATA[Audio Engineer: Metallica's Latest Album Sounds Better on Vinyl]]> Ian Shepherd, the same Mastering Engineer that claimed Metallica's latest album sounds better on Guitar Hero III, has recently come out and said that even the vinyl version sounds better than the CD. Keep in mind that the heavily distorted tracks on the album are the result of an editing process that sacrifices dynamic range for an increase in volume. This philosophy on mastering CDs is based largely on a self-induced paranoia that sales will decline if the album isn't loud enough. Some have even blamed the popularity of the iPod and its lo-fi earbuds for contributing to this problem.

Unfortunately, the vinyl was made from the same mix as the CD, so the distortion is still there. However, it is fairly standard practice to make separate masters for separate formats, and Sheperd's analysis reveals that the analog distortion on the vinyl tracks have less clipping (although the difference is minimal) compared to the the CD version. In reality, this is probably a moot point given the fact that a hardcore Metallica fan is far more likely to to dig up GHIII tracks than buy a turntable. However, even the thought of turning to vinyl these days further illustrates the point that record labels need to re-focus their attention back on quality. [Mastering Media Thanks Michael!]

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<![CDATA[iPod Taking Some of the Blame for Problems with Metallica's 'Death Magnetic']]> If you purchased Metallica's new album Death Magnetic, you may have noticed that it sounds like complete shit. But don't blame Metallica, producer Rick Rubin or mastering engineer Ted Jensen—the real culprit here is Apple and their dammed iPod. While the "loudness wars" have been going on since the late '80s, the development of digital music and the iPod have heated things up.

Industry insiders claim that they feel the need to sacrifice dynamic range for increased volume because digital music makes it possible to squeeze all of the sound into a narrow, high-volume range. This temptation is pressed further when you try and optimize sound for the iPod's crappy lo-fi earbuds. They are under the assumption that this drives sales. It is clear to me that the record industry needs to shift their focus from quantity and put it squarely back on quality. I mean—who are they trying to impress anyway? Do people really care who has the loudest album anymore? According to a recent WSJ article, even metal fans are complaining that things are getting out of hand. Do you agree? [Gawker via WSJ]

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