It Took More Than Just iPhones to Shoot Apple's New Ad

With Macintosh turning 30 this year, you'd think Apple would go big. Maybe they'd spring for another Super Bowl commercial like the 1984 ad that changed the way the world thinks about computers. Nah… they just made an Apple promo reel that was shot entirely on iPhones—with a little help, of course. » 2/03/14 9:38am 2/03/14 9:38am

Apple Is Probably Going to Run a Sequel to its “1984” Ad Today

30 years ago. The Los Angeles Raiders are slaughtering the Washington Redskins at halftime. You decide it's time for a refill on your Crystal Light. You're headed to the kitchen when something stops you in your tracks—a chick with a Brigitte Nielsen haircut and a hammer, running towards you. » 2/02/14 3:00pm 2/02/14 3:00pm

Watch Steve Jobs Show Off the Mac in Footage Unseen Since 1984

30 years ago, the landscape of personal computing was vastly different. It hardly even existed, compared to what it is today. Footage of the Mac's initial unveil is out there, but this second, more polished run—a presentation for the Boston Computer Society—hasn't been available since the event itself back on January… » 1/26/14 9:04am 1/26/14 9:04am

Watch a pile of Lego bricks transform into an original Macintosh

This 30 second time lapse video of a Lego original Macintosh being built captures all that is fun about playing with Lego. You see a pile of bricks slowly morph into an object that is instantly recognizable. It's like seeing the pieces of your imagination come together into something just so freaking fun. » 12/12/13 12:59pm 12/12/13 12:59pm

MacPaint In Your Browser Lets You Relive The Macintosh's Best Feature

If it wasn't for artists who embraced the company's computers, Apple might not have survived to release the iPod. And were it not for MacPaint, the simple (by today's standards) bitmap-based painting program included with the original Macintosh, those artists may have never fell in love with Apple in the first place.… » 10/09/13 3:20pm 10/09/13 3:20pm

What American Macintosh Factories Looked Like Last Time Apple Built…

Tim Cook laid some pretty exciting news on us today, saying that an entire Mac line would be manufactured in the US starting next year (some iMacs are already assembled here). But time was, that was just ho-hum standard for all Macs, when they were made in Fremont, California. » 12/06/12 12:49pm 12/06/12 12:49pm

Mac Mini Review: Apple's Tiny Computer Is Finally Worth Your Time

The Mac Mini has always been that runt you might buy if you couldn't afford any other Apple computer. Which is to say: it was the Apple computer you bought when you should've picked up a budget Dell or something. No longer. The 2012 model is a fantastic, affordable, and small. » 11/21/12 11:54am 11/21/12 11:54am

Never-Before Seen 1983 Mac Commercial Discovered

Software wizard Andy Hertzfeld— one of the geniuses behind the original Apple Macintosh—found these rare interviews from an original Macintosh commercial that was never aired. It reminds me of the now-classic product intro infomercials made popular during the Second Coming of Steve Jobs. » 8/14/12 9:21am 8/14/12 9:21am

7 Things You Didn't Know About Steve Jobs From the Guy Who Designed the …

You may not know him, but that guy on the right is one of the most influential industrial designers in history, Apple's first Jonny Ive. He designed the original Apple Macintosh, a model that influenced generations to come and defined the all-in-one personal computer. It's a classic that sits today at the Museum of… » 2/09/12 9:42am 2/09/12 9:42am