Apple could easily put up a small trade show table at CES with brochures about its products, and a few bowls of free key chains and CD openers with the Apple logo on them. It’d be a great way for Apple to reach out to its customers, and a great way for customers to get excited about Apple. That’s PR 101, folks. Honestly, sometimes I wonder if Apple still thinks it’s operating out of a garage!
@frigg: CES is a trade show, not a consumer event. While a large part of exhibiting there is to grab the press' attention, it's primarily a place for companies to sell their wares to retailers, which the company seems to have no trouble doing, at least in the case of iPods, without the expense of exhibiting, which all told is pretty costly.
Apple does a better job introducing new products on its own, and one of the reasons it's dumped MacWorld as a venue for that is likely the timing--it's more or less concurrent with CES, and its announcements can get lost in the clutter.
Otherwise, early January is a GREAT time to introduce new products to consumers, as they're already in a post-holiday spending mood (which is why we all get so many direct-mail pitches in January) and there's little in the way of Earth-shattering news to detract from the buzz of some new gizmos.
@jimmyg&vroomtrap: Yeeeeeup. I was just funnin, imagining a crappy tradeshow table with product brochures, logo keychains and CD openers... what could be less Apple than that?! :P
Just check the CES website, Apple is not on the exhibitors list.
I think I'm starting to dislike Apple just based on the amount of news coverage they get.
In other news, Steve Ballmer (MS) and Paul Otellini (Intel) will be keynote speakers.
It's summer and it's time for me to bust-out my flip-flops.
If Apple goes to CES, please TV-B-Gone them from here to the end of time. And if they've locked it down, bust up their shit with a sledgehammer. Apple needs to learn to stop doing evil.
Have at them. I want to see buchanan hulk out and go berserk on their booth.
Because an exclusive, Mac-centric expo is unnecessary, now that Apple's pretty much picked itself up completely out of the river of shit that they swam through in the 90's.
I've been to MANY CES shows, and Comdex before that, as a journalist.
Apple or not, CES is dominated by iPod accessories, and with the success of the iPhone, this is a no brainer. This is about the "i-ecosystem" whether Apple participates or not.
It makes a lot of business sense to do CES. It costs a lot to do these trade shows and CES has a longer history and a larger attendance. It shows marketing guts on Apples part too; if they are indeed the better technology, put them on the same stage as everyone else and let the consumer decide Apples to Oranges.
If they just do CES, it doesn't put the pressure on them to release the kind of groundbreaking products expected of them at their own tradeshow. They can do that on their own timetable, and then use CES to pay lip service to lesser updates on one level, while defending their major products against competitors on another. If other companies are going to be introducing iPhone killers, they can have tables of iPhones and highly trained Jedi iPhone sales reps on hand to do battle.
Well, I would say that when they said trade shows were irrelevant (did THEY actually use those words?), I think partly they didn't want to spend that much money. Having a big CES booth is probably nothing compared to the cost of being the major player at Macworld. Sure, companies spend big at CES, but does it compare to BEING the event?
@moo083: It was just a BS reason they gave to avoid saying "Yeah, our new CEOs will not be as cool as Steve Jobs and MacWorld will blow in the future". If they though trade shows were irrelevant, why even bother going to CES?
all you Mac loyalist {read: crazies), where is your company now!
I guess Apple figures that they finally have a product that people will want to buy without being blindly lead to it {like cult followers}. They've come a long way since the G4 cube {the exact same thing as last year except shittier and more expensive}.
10/30/09
10/29/09
10/30/09
@jibbly: Is this really an improvement? /jk #copyandpaste
10/30/09
@Xeno: No, but Ellen always makes me laugh. #copyandpaste
07/30/09
07/30/09
Apple does a better job introducing new products on its own, and one of the reasons it's dumped MacWorld as a venue for that is likely the timing--it's more or less concurrent with CES, and its announcements can get lost in the clutter.
Otherwise, early January is a GREAT time to introduce new products to consumers, as they're already in a post-holiday spending mood (which is why we all get so many direct-mail pitches in January) and there's little in the way of Earth-shattering news to detract from the buzz of some new gizmos.
07/30/09
07/30/09
I think I'm starting to dislike Apple just based on the amount of news coverage they get.
In other news, Steve Ballmer (MS) and Paul Otellini (Intel) will be keynote speakers.
07/30/09
It's summer and it's time for me to bust-out my flip-flops.
If Apple goes to CES, please TV-B-Gone them from here to the end of time. And if they've locked it down, bust up their shit with a sledgehammer. Apple needs to learn to stop doing evil.
Have at them. I want to see buchanan hulk out and go berserk on their booth.
07/30/09
05/22/09
05/22/09
05/22/09
Apple or not, CES is dominated by iPod accessories, and with the success of the iPhone, this is a no brainer. This is about the "i-ecosystem" whether Apple participates or not.
Here's what I posted from this past CES:
[www.iphonelife.com]
05/22/09
05/22/09
05/22/09
Are you Larry or Sergey?
01/09/09
01/09/09
01/09/09
You mean Apples to PC's...
01/09/09
01/09/09
01/09/09
Mmmmmm. Bacon.
Mmmmmm. Bjork.
Mmmmmm.
01/09/09
01/09/09
01/09/09
01/09/09
01/09/09
I guess Apple figures that they finally have a product that people will want to buy without being blindly lead to it {like cult followers}. They've come a long way since the G4 cube {the exact same thing as last year except shittier and more expensive}.
01/09/09