How Businessweek Is Reinventing the Magazine Cover

Chances are a Bloomberg Businessweek cover has stopped you in your tracks at some point: Maybe it was the brilliant cat hurricane GIF, or airplanes humping mid-air, or the most anti-Apple typography ever slapped over Tim Cook's face. But behind the provocative graphic design is a smart strategy that's changing the way… »11/06/14 10:12am11/06/14 10:12am