Google's Reality-Bending Tablet Turned My Target Into an Icy Playground

Imagine you're part of a big brand like Target. How do you convince customers you're cool? If you're not waiting around for one of your employees to become a viral teen hearthrob, how about thrusting them into a virtual reality world? In the latest example of VR advertising, Google and Target have teamed up to let… » 12/05/14 12:25pm 12/05/14 12:25pm

7 Drone Ideas Cooler than TGI Friday's Dumb Mistletoe Drone Idea

You might've seen a mistletoe-toting drone (sponsored by TGI Friday's) pop up in your Facebook feed this week. This idea is both dumb and unoriginal. Some maker-types deployed a mistletoe drone in San Francisco last year. That was cute. This is a marketing stunt. » 11/21/14 6:59pm 11/21/14 6:59pm

Find Out What Your ZIP Code Predicts You'll Buy

Where you live says a lot about you—and nobody knows that better than marketeers. Now, though, you can take a glimpse at what they know, using this searchable map built by software company Esri. » 10/10/14 3:45am 10/10/14 3:45am

Aphex Twin Is Teasing His New Album on the Deep Web

It's been 13 years since Aphex Twin released his last album, Drukqs, and fans have been foaming at the mouth for the next installment of the Richard D. James saga. On Monday morning, Aphex Twin taunted those fans in truly nerdy, fairly tantalizing fashion, by pointing them to the deep web. » 8/18/14 3:16pm 8/18/14 3:16pm

What City Has the Best Brand?

When we think about cities and branding we might think of a logo on a t-shirt, or perhaps a slogan that's slapped onto banners. But a city brand now encompasses much more—it's selling a lifestyle. The Guardian has ranked 57 global cities with the best brands. The winner might surprise you. » 5/06/14 6:08pm 5/06/14 6:08pm

Being a Celebrity Astronaut Is Tougher Than It Sounds

For a brief period in the American saga, the astronaut was the man of the moment. No profession commanded as much awe and admiration. Widely regarded as the personification of all that was best in the country, the first astronauts were blanketed with the adulation usually accorded star quarterbacks, war heroes, and… » 3/24/14 12:00pm 3/24/14 12:00pm

An Oreo-Making Robot Is Pretty Much Mankind's Greatest Achievement

You can forget the wheel, nuclear power, and even the internet. All of man's greatest creations have been eclipsed by this pint-sized robot that's able to make custom Oreo cookies whenever you have the craving. » 3/12/14 12:20pm 3/12/14 12:20pm

How Online Ads Work

You probably think online ads are pretty annoying. But without them, the internet as we know it would not exist—and this blogger would not have a job. These are not your everyday ads, though. They're built on an impressively complex network of technology that anyone can appreciate. » 2/25/14 5:40pm 2/25/14 5:40pm

Watch This Terrifying Devil Baby Freak Out Good Samaritans

What would you do if you came upon an abandoned stroller with a crying baby inside? You'd probably check to see if the infant was ok, right? Not after watching this prank you won't. The same team responsible for that wonderful telekinetic coffee shop freak out prank is back with an even more terrifying marketing… » 1/14/14 3:00pm 1/14/14 3:00pm

Here's What Marketing Could Look Like in 2014

Since 2014 is only a few days away, design aesthetics probably won't be stunningly different come the new year. So that's all the more reason to make some predictions! Let's do this. » 12/22/13 5:52pm 12/22/13 5:52pm

Awesome guy blows movie marketing budget to help typhoon survivors

So 20th Century Fox contacted professional video maker and friend of Gizmodo Casey Neistat to make a video for them about Ben Stiller's upcoming movie The Secret Life of Walter Mitty. Cool, that kind of stuff happens all the time to him. But instead of using the money to make a movie about the movie, Neistat used his… » 12/17/13 12:56am 12/17/13 12:56am

An Exquisite Book Printed Entirely Without Ink

Everybody who's familiar with her work knows that Dutch graphic designer Irma Boom is brilliant with books. She's crafted everything from a bite-sized biography to a rainbow-hued, 2,136-page corporate history. But her latest work is missing something all the others had: Ink. » 11/11/13 6:00pm 11/11/13 6:00pm

An Up Close Look at the East Coast Google Mystery Barge

The Google mystery barges docked near San Francisco and Portland, Maine are getting even more mysterious. We've seen the barge and heard the arguments about what's inside. But news that the search giant is making government officials keep their mouths shut about them—that takes it to the next level. » 10/30/13 10:53am 10/30/13 10:53am

Is Google's Mysterious Barge Actually a Floating Glass Store?

After an odd but engrossing CNET story last week, everybody's wondering what the strange barge with ties to Google is doing docked near San Francisco. At first, it looked like the 250-foot-long structure was a next generation data center in-the-making, but CBS and CNET sources now say it's a floating Google Glass… » 10/28/13 12:30pm 10/28/13 12:30pm

The Color Blue Has Conquered the Internet

Shades of Gray. Orange Is The New Black. The Scarlet Letter. Colors are clearly important in marketing. We know. And you have also probably noticed that a lot of companies use blue in their logos. Plus Blue Is The Warmest Color. Sooooo yeah. » 10/27/13 12:09pm 10/27/13 12:09pm

Samsung Just Got Fined $340,000 for Paying People to Bash HTC Online

Sometimes companies do stupid things to market their products. A silly commercial here. A ridiculous junket there. That's all fine and good, but sometimes companies overdo it, companies like Samsung who just got slapped with a $340,000 fine in Taiwan for illegally paying people to trash talk HTC in forums. » 10/24/13 10:00am 10/24/13 10:00am

Google Now Offers Free DDoS Protection

Google's waving its pro-internet freedom flag again, launching a suite of anti-hacker software intended to help human rights and elections-related websites in vulnerable regions. It's a nice thought, even if there's a catch. » 10/21/13 3:49pm 10/21/13 3:49pm

Watch This Girl With Telekinetic Powers Freak Out Coffee Shop Patrons

This absolutely amazing and terrifying prank, where a girl with telekinetic powers appears to freak out in a coffee shop, is actually a publicity stunt for the upcoming remake of the film Carrie. But that doesn't make it any less entertaining or awesome. Make sure you watch it all the way through, too, it just gets… » 10/07/13 5:40pm 10/07/13 5:40pm

Pepsi Wants Scent Capsules So Its Bottles Don't Smell Like Plastic

Cracking open a cold bottle of Pepsi, only to be hit by the smells of the chemicals in the plastic container instead of the cola, can ruin the experience. And for a company that's perpetually been a runner up in the Cola Wars, finding new ways to gain traction with consumers is vitally important. So through a patent… » 9/26/13 4:00pm 9/26/13 4:00pm

Automated Free Sample Kiosks Thwart Your Complimentary Gorging

There's bad news if you use your weekly trip to the grocery store to mostly stock up on free samples. A company called Freeosk has developed an automated free sample vending machine that requires store patrons to scan their membership cards before they can partake. So there's no stopping by again and again, and you… » 9/10/13 12:20pm 9/10/13 12:20pm