Brand Loyalty Is for Suckers

Every year, when a new tech product is announced, the world divides into two kinds of people: people who line up to buy the New Shiny Thing, and people who rant about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid. »10/01/15 11:47am10/01/15 11:47am

Just Because an App Is Popular Doesn’t Mean It’s Good

Some apps are popular because they’re useful or solve a problem. Others are popular because they’re the Kardashians of apps: they’re famous for being famous. Everyone else is using them, or because they have a big budget and “growth hackers” on staff tasked with building mind share for their company. Before you sign… »8/05/15 2:32pm8/05/15 2:32pm

Google's Reality-Bending Tablet Turned My Target Into an Icy Playground

Imagine you're part of a big brand like Target. How do you convince customers you're cool? If you're not waiting around for one of your employees to become a viral teen hearthrob, how about thrusting them into a virtual reality world? In the latest example of VR advertising, Google and Target have teamed up to let… »12/05/14 12:25pm12/05/14 12:25pm

Being a Celebrity Astronaut Is Tougher Than It Sounds

For a brief period in the American saga, the astronaut was the man of the moment. No profession commanded as much awe and admiration. Widely regarded as the personification of all that was best in the country, the first astronauts were blanketed with the adulation usually accorded star quarterbacks, war heroes, and… »3/24/14 12:00pm3/24/14 12:00pm

Watch This Terrifying Devil Baby Freak Out Good Samaritans

What would you do if you came upon an abandoned stroller with a crying baby inside? You'd probably check to see if the infant was ok, right? Not after watching this prank you won't. The same team responsible for that wonderful telekinetic coffee shop freak out prank is back with an even more terrifying marketing… »1/14/14 3:00pm1/14/14 3:00pm