Your return-on-investment for a given toy is easily calculated: it's basically just how long it can keep a child distracted and quiet before they get tired of it. But with Matchbox's new Treasure Truck, there's actually the potential to turn a profit on the toy because hanging off the front is a real working metal…
Four years of work. Exactly 1,100 toy cars. Eighteen lanes of one-way traffic. One mega-mini-city. Meet Metropolis II, the Hot Wheels/Matchbox car utopia created by California artist Chris Burden, lead engineer Zak Cook and ten assistants. [MAKE]
Here's a concept for a cellphone patterned after a matchbox, where the most often-used buttons are on the outside. The inside slides out just as a matchbox does, revealing its numeric keypad.