Welcome back to Toy Aisle, io9's weekly roundup of the best toys in this galaxy (and any other). This week, a bizarro Godzilla figurine, a very slick Star-Lord figure, a fancy Star Trek lamp, and maybe more than a few new Star Wars toys, thanks to Celebration Orlando. Gird your wallets and check them out below!
Every February, toy makers descended on New York for the annual Toy Fair event, giving us a taste of all the goodies that will inevitably have us emptying our wallets over the next year or so. As usual, io9 and Gizmodo descended right there with them. Here’s all our coverage, just in case you missed it.
The bad news is that we’re not going to get a new Batmobile with the Batman v Superman: Dawn of Justice sequel, Justice League. The good news is that Mattel has created a remote control version of Ben Affleck’s batride with so many features that could probably be used as a miniature replica in the film.
Imagine if the Barbie’s Dream Job dolls included Barbie’s dream of being an Amazon Warrior, and you’ve pretty much got Mattel’s new line of dolls for the Wonder Woman movie. They’re majestic.
Your tablet-obsessed kid spending hours on the couch poking at a touchscreen probably isn’t doing their waistline any favors. But instead of wrestling an iPad out of their hands, Fisher-Price wants to help battle childhood obesity with a tablet holder that’s essentially an exercise bike for kids.
Even better: not only is Amy Schumer in talks to star in the live-action Barbie movie, but if the deal goes through, she’ll also have a hand in retooling the script, along with her sister and Inside Amy Schumer co-writer Kim Caramele.
Yes, Justin Lin also directed this year’s Star Trek Beyond. However, I think it’s safe to say that when Legendary Films was looking for some to make a movie based on Mattel’s tiny metal racing car toys, they might have looked back a little bit further in his resume.
If you were a kid in the ‘90s you almost certainly have fond memories of the Bruce Timm-influenced Batman: The Animated Series afternoon cartoon. It’s still considered to be one of the best Batman TV series to date, and now Mattel is letting you step inside that world with a new special edition of its View-Master VR.
You wait three years for news about a movie, and then two trailers come along at once. But yes, if you still needed convincing that Mattel is, in fact, still turning Max Steel into a live-action movie, here’s a new, entirely-in-English trailer.
It seems like it’s truly captured to total blandness of the Max Steel concept, so, uh, good job there.
Mattel is reporting that sales of its new line of Ghostbusters toys—the ones based on the remake featuring all female leads—have been impressive among both boys and girls and “exceeded expectations.”
Don’t bother asking where or how you can buy one, because this is clearly a one-off creation for this year’s San Diego Comic-Con, which gets underway today. But Mattel and Hot Wheels have gone and created a full-size, drivable version of the X-Wing car that will be available as part of a limited edition set during the…
If you’re looking to dabble in VR using the smartphone you’ve already paid for, instead of spending over a $1000 on an Oculus Rift or HTC Vive setup, Google Cardboard is a great affordable alternative. But why spend $20 on some folded cardboard when for $40 you can get Mattel’s upgraded View-Master VR that’s more…
... It’s not great. Bummer!
San Diego Comic-Con hasn’t gotten underway yet, but Mattel may have already won the show. Following the Spock 1964 Buick Riviera exclusive that will be available once Comic-Con starts, today Hot Wheels revealed a new Death Star trench run set featuring fantastic four-wheeled versions of TIE Fighters bearing down on an…
Like the pet rock, an invisible dog on a leash, or cans of sunshine you can buy at tropical tourist traps, with Mattel’s latest San Diego Comic-Con exclusive you’re mostly paying for an amusing gimmick. But that’s not going to stop rabid Wonder Woman fans from grabbing her invisible jet once it hits MattyCollector.com.
To celebrate the 50th anniversary of The Beatles’ Yellow Submarine, and the animated film that followed two years later, Mattel is finally getting around to turning that imaginary golden underwater explorer into a Hot Wheels car, followed by an entire line of vehicles inspired by the movie.
San Diego Comic-Con is just around the corner, which not only means we’re about to get tantalizing looks at next summer’s blockbuster films, but also a mountain of exclusive toys and collectibles. The convention hasn’t even started yet, but Hot Wheels might have already won the whole thing with this exclusive 1964…
In support of Women’s History Month, today Hot Wheels revealed four new character cars based on female headliners from Marvel, DC, and Star Wars. But the star of today’s miniature auto show is definitely the Batman v Superman: Dawn of Justice Wonder Woman character car.
Boys read comic books. Girls play with dolls. Or at least that’s how it used to be in ancient times. Mattel’s new DC Super Hero Girls dolls blur tired old lines both ways, so I recruited my doll-loving wife to help us take a look at the newly-launched line.