Dart-Filled Clips Keep BOOMco's Dynamag Blasting Shot After Shot

When the Colt revolver was introduced it made the antiquated musket instantly obsolete because it could quickly fire six shots in a row without having to reload. So you can think of BOOMco’s new Dynamag as kind of like the Colt revolver of the dart blaster world because it uses BOOMco’s clever clip system to allow you… » 5/19/15 11:35am 5/19/15 11:35am

BOOMco's New Dartsplosion Fires 72 Rounds Ensuring Total Dart Supremacy

A lot of blaster fans were skeptical when Mattel decided it wanted a piece of Hasbro’s near-dominant marketshare; after all, we were all weened on Nerf weaponry. But the BOOMco line has so far delivered some impressive blasters, and its new 72-round Dartsplosion looks like it’s poised to snatch the crown from Nerf’s… » 5/08/15 5:06pm 5/08/15 5:06pm

Quirky and Mattel Want You To Design Your Own Barbie and Hot Wheels Toys

Quirky is a lot like Kickstarter when it comes to turning an amateur inventor’s idea into an actual product—except there’s no disappointment and no broken promises. The company actually knows what it’s doing, which is why other companies like Mattel are teaming up with it so that anyone can now submit an idea for a… » 4/17/15 1:47pm 4/17/15 1:47pm

The Best Nerf Gun for Every Kid (At Heart)

As a kid, I strapped a Nerf gun to my bicycle so I could dive bomb the neighborhood kids, while traveling—I imagined—at five times the speed of sound. As an adult, I’ve carried a foam-firing blaster to no fewer than three jobs. But a funny thing happened earlier this year: I realized my old guns weren’t any good… » 4/03/15 2:25pm 4/03/15 2:25pm

Power Wheels Is Making Tiny Porsches Again

There's some great news from Mattel for parents who like to live vicariously through their kids and long ago had to trade their sports car dreams for a practical, spacious minivan. It's been almost a quarter century since Power Wheels offered a Porsche option, but come October kids aged three and older will be able to… » 2/25/15 9:39am 2/25/15 9:39am

This Cradle Lets You Remotely Rock Your Baby To Sleep From Your Phone

If you've got a baby on the way and are worried that parenting might be a little overwhelming, don't worry, there's now an app for that. Fisher-Price's new 4-in-1 Smart Connect Cradle 'n Swing can be remotely operated from a smartphone or tablet using a free accompanying app, so you don't need to be anywhere near a… » 2/19/15 11:20am 2/19/15 11:20am

Only Time Travel Can Make this Perfect BTTF DeLorean Arrive Any Sooner

For toy car collectors who prefer their miniature rides a bit larger than just a few inches long, the Hot Wheels Elite line has been churning out some incredibly detailed models. And at Toy Fair this weekend Mattel gave everyone a sneak peek at its upcoming take on the time-travelling DeLorean from the Back to the… » 2/16/15 9:33am 2/16/15 9:33am

There's a Working Metal Detector On This Treasure-Hunting Toy Truck

Your return-on-investment for a given toy is easily calculated: it's basically just how long it can keep a child distracted and quiet before they get tired of it. But with Matchbox's new Treasure Truck, there's actually the potential to turn a profit on the toy because hanging off the front is a real working metal… » 2/15/15 6:51pm 2/15/15 6:51pm

This Internet-Connected Barbie Can Have Full Conversations With Kids

Using just their imaginations kids have been having conversations with their toys for years, but an upcoming version of Barbie will finally talk back to them. And we're not just talking a handful of catch phrases spewed forth after a string is pulled, but a legitimate back and forth conversation powered by advanced… » 2/15/15 1:01pm 2/15/15 1:01pm

Mattel's Ghostbusters Neutrino Wand Prop Makes Us Wish Ghosts Were Real

Despite being a comedy, Ghostbusters packed a lot of convincing pseudo-science into its story, and the movie was chock full of wonderful—and incredibly desirable—props. And in the same way we don't believe that a toy lightsaber will ever suddenly arc to life, we don't believe this faithful reproduction of Egon's… » 1/14/14 7:00pm 1/14/14 7:00pm

Barbie's Now Rocking a Lite-Brite Digital Dress

Barbie's always been on the cutting edge of fashion, but now she's on the bleeding edge of technology too with a new light-up dress that lets kids completely customize its design. It's almost like she's wearing a Lite-Brite, but instead of impaling her with colored plastic pegs, kids simply tap on the LEDs to turn… » 9/30/13 1:20pm 9/30/13 1:20pm

Hot Wheels' Crazy Carcade Is a Demolition Derby In a Pinball Machine

If you thought it was intense when Hot Wheels cars zoomed around loops, narrowly missing each other at high speed intersections that would make a civil engineer fall to his knees and cry, Hot Wheel's new Carcade might give you a heart attack. And if your favorite speed is "10 mph under the limit," the same applies. » 2/12/13 1:40pm 2/12/13 1:40pm