Hampton Creek is a Silicon Valley startup that sells, among other products, an eggless mayonnaise substitute called Just Mayo. The company reportedly had some surprising “customers,” however: people it paid to buy the product. Oh, Silicon Valley. Always looking to disrupt the natural order of things.
Jack White is divisive musician. Mayo is a divisive condiment. For some people it’s the only thing that ties a sandwich together, while for others it’s a boring, expensive quest to achieve some dated form of rock-and-roll authenticity that totally overshadows its musical talent. ...Yup!
What is mayonnaise? One way to answer that question is “pretty gross,” but the answer is also, at least according to the FDA, something with “egg yolk-containing ingredients” and it’s that second definition that’s causing a legal and culinary battle for what is and isn’t really mayo, both historically and in the…
Remember that no-stick ketchup bottle of the future an MIT professor made a few years ago? Well, the MIT team created a company to sell the super slippery technology, and Elmer's recently signed an exclusive license to use it in their glue bottles. Pretty slick! (Sorry.)
Alright, confess! WHO IS RESPONSIBLE FOR THIS? America spent $2 billion in mayonnaise last year ($0 of which came from my pocket), beating out hot sauce, mustard, and, yes, even ketchup, to become the number one condiment in the U.S.
Picture the scene: a truck carrying boxes of mayonnaise bottles skids on a highway. The bottles tumble out, spilling all over the road. Cars, trucks and motorbikes then slide over the eggy mess, in a hilarious Keystone Kops-type situation. Oops.