Sony Ericsson Ditches Memory Stick Micro in Cellphones, Goes with MicroSD

Adrian Covert — Tue, 02 Jun 2009 00:30:00 EDT

Looks like Sony Ericsson is admitting defeat in the flash storage war, as TrustedReviews reports SE is going with MicroSD in future phones instead of the parent company's Memory Stick Micro format.

The announcement came straight from the mouth of Sony Ericsson Global Marketing Director Fortuné Alexander, who conceded that they're "moving in another direction" (like the X1 pictured above). It's also a better direction, considering Sony Ericsson phones has relied too much on proprietary technologies for their products (charging, headphones, storage, etc...). [TrustedReviews via CrunchGear]

Sony Selling Sin with Memory Sticks

Mark Wilson — Tue, 23 Oct 2007 09:54:48 EDT

In the days when portable flash memory is becoming quickly commoditized, companies like Sony are obviously trying new tricks to differentiate their product. Because now Sony will begin shipping a poker game along with their Memory Stick Micro and MicroVault Midi USB keys in marked packs. The game, Midnight Hold'Em Poker, can be played on your Sony Ericsson phone—it's normally a downloadable title—but the deal will only be offered for a limited time starting this month. After that, you'll just have to wait for the third parties to respond to Sony's bundle with (hopefully) increasingly lewd content that will sour the face of the otherwise Puritan technology industry. [sony via I4U]

Gizmodo: memory stick micro

Sony Ericsson Ditches Memory Stick Micro in Cellphones, Goes with MicroSD

Sony Selling Sin with Memory Sticks