Remember all the fun you had standing in line to get a Wii because Nintendo couldn't put them out fast enough? Sweet, because if you want an iPhone, you're going to get to do it all over again.
Come on ESPN. Just give it up. The experiment has failed. Stop showing the commercials, stop the advertising, ESPN Mobile is a flop. Merrill Lynch, the people that know all things money and businessy, has called out ESPN Mobile and Disney saying that the plug should be pulled on the mobile service.