This week, Microsoft finally unveiled what had long been known, in rumors and leaks, as Project Pink. The official name: Kin, which consists of two phones, a new way of doing things, and a chance that it just might sell:
Do you wear silly hats? Glasses that cover more than 35% percent of your face? Have a beard, even though you can't fully grow one? Wear jeans that fit extraordinarily well? Love coke? Then you'll adore Microsoft's Kin, in theory!
Microsoft's Project Pink—sorry, Kin—in a sentence: It's the phone I'd beg my mom for if I was 15 again. And didn't want an iPhone.
Microsoft's sent out invites for an event on April 12th, plastered with the phrase "It's time to share." It's double entendre about their leaked "Pink" social networking-centric phones, see!?!
With Windows Phone 7 out, everyone has forgotten about the other Microsoft handsets, the allegedly Sidekick-derived Turtle and Pure cellphones. Someone got a peek into the firmware, which confirms some of the rumors about these "not-so-dumb cellphones".
Microsoft's been consistently cagey about whether or not they'll make their own phone hardware "like Zune and Xbox," but today at a Windows Mobile roundtable, Robbie "Not Glacial" Bach put it straight: It's not happening. Officially.
Project Pink is Microsoft's secret new phone, their first major phone play since the iPhone. Here are the first pictures of Pink phones, Turtle and Pure.
Advertising firm McCann Erickson has won a lucrative advertising contract with Microsoft, beating out CrispiBLAH BLAH BLAH the point is, people—Zune advertising people—are now talking on record about Microsoft's "Pink" project, and gearing up to promote it.