When Microsoft starts selling its Windows 8 Surface tablets next month, it'll be at a major retail disadvantage to Apple. Unlike its arch-nemesis, Microsoft doesn't have 275 branded stores for consumers to line up outside of in anticipation of new products. Microsoft is hoping to tip the scales at least a little bit …
These staffers at the Microsoft Store in Mission Viejo, CA might seem really excited, but the clearly rehearsed dance routine comes across more like some kind of Stockholm syndrome.
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You've seen the mockup of the Microsoft Store, now step inside for a look around the real thing. We asked Phoenix-area stringer Dennis Tarwood to head over to the snooty mall and check things out. Here's what he experienced:
It looks like Microsoft is going to hit its deadline with the whole Microsoft Store thing. As these Scottsdale newspaper ads show, prizes, Windows products and—yes my fellow teenie boppers—Ashley Tisdale are all arriving on October 22.
Ready for sprawling aisles of Microsoft stuff, a guru bar, and giant wall-sized screens? The first store in Scottsdale, Arizona is receiving its final touches, and may open on, or just after Oct 22, according to the Wall Street Journal.
Good news for the unemployed: Microsoft has posted job listings for its retail stores. Those living near or around Scottsdale, AZ or Mission Viejo, CA can now apply to work in one of the wall sized screen equipped stores.
Microsoft's upcoming retail location looks just about what you'd expect from a mall shop under construction. Right around the corner would be Lane Bryant and Ladies Foot Locker, two stores who have very little clientele in common. [Twitpic]
We've been wondering what the Microsoft's retail shops are going to be like. Well, according to a Powerpoint presentation leaked to us, it's going to make the Apple Store look downright boring. UPDATE: Microsoft comments.