minifig - Gizmodo

posts about #minifig more →
Knitted Lego Minifig Will Replace My Teddy Bear
Holy Crap, They're Making a Lego Movie!
The Creepy Anatomy of a Lego Minifig: Now In 3D
Lego Battleship Yamato Is Biggest Lego Ship Ever
Short Round and Sean Connery's Papa Jones are My New Favorite Lego Minifigs
Lego Snowman Has All His Naughty Bricks Frozen Too
Minifig Fashion Statement, The T-Shirt
Lego Pole Dancer Actually Dances, Turns On Ogres Like Me
Winners of the Go Miniman Go Lego Video Contest
Reinbot: Rudolph The Red-Nosed Minifig

Your version of Internet Explorer is not supported. Please upgrade to the most recent version in order to view comments.

Dsmvwl Admin Promote to frontpage Approve user Ban user ×

CmdrHunt (aka Clarence Colton)
10/01/09

In reply to Knitted Lego Minifig Will Replace My Teddy Bear
As cute as this is - I am disturbed by the idea that he can be pulled apart. Intentionally.
Reply

EBone
10/01/09

In reply to Knitted Lego Minifig Will Replace My Teddy Bear
Where's LindsayJoy???!!!! This could cause involuntary spasms.
Reply

EBone was starred EBone was unstarred

Kaiser-Machead
10/01/09

In reply to Knitted Lego Minifig Will Replace My Teddy Bear
I must have a knitted minifig, but fuck-all if I want to take my hand at knitting, lest I want something akin to a LEGOland aborted fetus. I think I may have to shmooze some old lady to knit this for me, but I don't want to sink as low as Max Bialystock did in The Producers....

or do I?....
Reply

Kaiser-Machead was starred Kaiser-Machead was unstarred

OCEntertainment
10/01/09

In reply to Knitted Lego Minifig Will Replace My Teddy Bear
When I have kids, they will have on of these. It will be mandatory.

......and one for me.
Reply

OCEntertainment was starred OCEntertainment was unstarred

amandizzle
10/01/09

In reply to Knitted Lego Minifig Will Replace My Teddy Bear
Cute! I'm a Lego spaz and a lazy knitter... I bet this would be a decent challenge.
Reply

amandizzle was starred amandizzle was unstarred

Curves
10/01/09

In reply to Knitted Lego Minifig Will Replace My Teddy Bear
Aww....he looks cuddley.
Reply

Curves was starred Curves was unstarred

OMG! Ponies!
10/01/09

In reply to Knitted Lego Minifig Will Replace My Teddy Bear
You know those sock monkeys? Is there a sock Storm Trooper? Because that would be wicked awesome.
Reply

OMG! Ponies! was starred OMG! Ponies! was unstarred

MarcusMaximus
10/01/09

@OMG! Ponies!: Couldn't find a sock stormtrooper but I found clonetrooper socks: [cgi.ebay.com]
Reply

OMG! Ponies! promoted this comment MarcusMaximus was starred MarcusMaximus was unstarred

OMG! Ponies!
10/01/09

@MarcusMaximus: What's a Clonetrooper? Never heard of it.

Also, why isn't there a Hula Oola? You know - to put on the dashboard.
Reply

OMG! Ponies! was starred OMG! Ponies! was unstarred

zenpoet
08/13/09

In reply to Holy Crap, They're Making a Lego Movie!
There is no reason for this to have any live action. Period.
Reply

zenpoet was starred zenpoet was unstarred

Kaiser-Machead
08/13/09

In reply to Holy Crap, They're Making a Lego Movie!
The last time I saw a cartoon duo get shit onto the big screen was Rocky & Bullwinkle. I fear MGM is going to give us all cancer.
Reply

Edited by Kaiser-Machead at 08/13/09 10:50 AM Kaiser-Machead was starred Kaiser-Machead was unstarred

Nick
08/13/09

In reply to Holy Crap, They're Making a Lego Movie!
oh, man. i have been waiting to see what a lego looks like as it travels through the digestive system for years now. i am so excited.
Reply

Nick was starred Nick was unstarred

Joewithay
08/13/09

In reply to Holy Crap, They're Making a Lego Movie!
I have a bad feeling about this
Reply

Kaiser-Machead promoted this comment Joewithay was starred Joewithay was unstarred

Kaiser-Machead
08/13/09

@Joewithay: That's what you always say. You always say 'I have a bad feeling about this.'
Reply

Kaiser-Machead was starred Kaiser-Machead was unstarred

GitEmSteveDave_HazEnvy
08/13/09

@Joewithay: You always say that. I want to take a chance!
Reply

gunluva is prepared to drop.
08/13/09

@Joewithay:

You ALWAYS have bad feeling. You had bad feeling about morning food-nipple!
Reply

Hello Mister Walrus
08/13/09

In reply to Holy Crap, They're Making a Lego Movie!
I heard that they are going for an all-Asian cast.
Reply

Hiphopopotamus
08/13/09

In reply to Holy Crap, They're Making a Lego Movie!
LindsayJoy is already camping out for tickets...
Reply

Hiphopopotamus was starred Hiphopopotamus was unstarred

weatherman
08/13/09

In reply to Holy Crap, They're Making a Lego Movie!
Ever since I read about Lego threatening to sue Spinal Tap because they were going to include this indy lego stop motion video in their movie, I am no longer a fan. If Lego is going to sue its fan base for making movies, or even claim that they hold a "copyright" or "trademark" that allows them to limit the distribution of those movies, they have lost all the good will they had accumulated through my (prolonged and some say continuing) childhood.

Aside: Why does editing remove my hyperlinks?
Reply

Edited by weatherman at 08/13/09 8:25 AM weatherman was starred weatherman was unstarred

weatherman
08/13/09

@weatherman: Lego threatening to sue Spinal Tap
Stop motion video in question:
Reply

weatherman was starred weatherman was unstarred

Hello Mister Walrus
08/13/09

@weatherman: While your sentiment is understandable, it's sort of weird to associate a commercial entity with goodwill to consumers. Lego's purpose is clearly to enrich its stockholders. Any goodwill that it generates has the purpose of instilling brand loyalty in its consumer base. I interpret this lawsuit as behavior consistent with Lego's purpose as a self-serving entity.
Reply

weatherman
08/13/09

@Hello Mister Walrus: I don't think it's weird at all to think that a company, especially one that produces toys, should be able to do well by doing good, or at the very least do better by not being bad. I'd say that principle is one of the most dominant trends in marketing right now, actually.
Reply

Edited by weatherman at 08/13/09 9:56 AM weatherman was starred weatherman was unstarred

deliciousburglar
08/13/09

@Hello Mister Walrus: just a note. there are no stockholders in lego. privately owned.
Reply

Hiphopopotamus promoted this comment deliciousburglar was starred deliciousburglar was unstarred

Hiphopopotamus
08/13/09

@deliciousburglar: There are still stockholders, just not public stockholders.
Reply

Hiphopopotamus was starred Hiphopopotamus was unstarred

deliciousburglar
08/13/09

@Hiphopopotamus: no. one man one man owns it all. unless you are qualifying bank loans as stockholders.
Reply

Edited by deliciousburglar at 08/13/09 10:35 AM deliciousburglar was starred deliciousburglar was unstarred

Hello Mister Walrus
08/13/09

@weatherman: Any company does good by providing a product that people enjoy and are willing to pay for. Lego is an example of this sort of company. While some companies also do good things that are unrelated to their businesses, such as donating to charity, such acts are motivated by good public relations rather than altruism. Why would a business give up resources to do good if they were not aware of any public relations or other benefits? Conversely, bad things they do, like torture their workers, will generate negative sentiment that will hurt their business.

To illustrate, the large bank that I work for donates millions of dollars to charity every year. In fact, it is the largest donating entity in the area in which I live. These donations are immensely important to the proliferation of non-profit entities in the area. However, why should a bank care about this? The reason is that its helps generate a positive perception of the bank that helps it in its retail businesses. You can bet that very little of this charity is truly selfless. Reputations are very important to banks, which is why they spend money doing good things to establish good reputations.

It should not matter that Lego is a toy company. Like banks, Lego has great stake in its reputation as a "family-friendly" company and its association with wholesome fun. Your initial post demonstrates this point - you said you would not buy Lego products because the company did something that you did not approve of. This is not related to their products in any way. Instead, it illustrates the importance of Lego's reputation to its business. With this in mind, how can anyone possible conclude that Lego does good solely for the purpose of doing good, given that its business is so dependent on its reputation, which is bolstered by acts that people perceive to be altruistic?

Our entire generation has been sold on the Lego experience - the belief that buying and assembling Legos is a way to participate in an element of good in society. There is nothing wrong with this belief, and it is true in a way. However, it is naive to assume that Lego (the company) generates this perception for reasons other than profit. There is a difference between doing things altruistically and doing things for public relations benefits.
Reply

Edited by Hello Mister Walrus at 08/13/09 11:09 AM

weatherman
08/13/09

@Hello Mister Walrus: I never said that they were doing anything for any reason other than profit, or that they do good for the sake of doing good. I was simply suggesting that their spurious lawsuit threat is antithetical to their profit motive because it harms their brand image, at least in my eyes.
Reply

weatherman was starred weatherman was unstarred

Hello Mister Walrus
08/13/09

@Hello Mister Walrus: Or to be more explicit, for companies like Lego, a good reputation is the same as money. We don't say Microsoft is truly benevolent for giving us software since they get something in return - money. With this same logic, even if Lego does something good for us, we cannot equate this to being benevolent since Lego gets a good reputation in return. Lego is certainly aware of the commercial importance of its reputation.
Reply

Edited by Hello Mister Walrus at 08/13/09 11:32 AM

Hello Mister Walrus
08/13/09

@weatherman: But that is irrational. Once you accept that even Lego's good deeds are motivated by profit, lawsuits like this should not change your perception of them, since these are also motivated by profit.
Reply

Hiphopopotamus
08/13/09

@deliciousburglar: There are 205 outstanding shares of Lego company stock owned by various individuals, board members, and investing interests. There is 1 share of Class A Lego stock with controlling voting interest, owned by Kjeld Kirk Kristiansen.
Reply

Hiphopopotamus was starred Hiphopopotamus was unstarred

deliciousburglar
08/13/09

@Hiphopopotamus: i work at LEGO actually. what i think you are referring to is a tax scheme Kjeld works under. make no mistake in that its a private company.
Reply

deliciousburglar was starred deliciousburglar was unstarred

GitEmSteveDave_HazEnvy
08/13/09

In reply to Holy Crap, They're Making a Lego Movie!
Wait, Wait. A live Tom and Jerry? HOW could that ever work? Tom and Jerry is a purely physical comedy cartoon. You start hitting real looking cats with shovels, and it becomes imitable.
Reply

Earlier discussions Other discussions Show all discussions Show featured discussions only Start a new discussion

Gizmodo Team

SUBSCRIBE TO Gizmodo

Login

Reset Password

Register

Submit Your Comment