New "I'm a Mac" Ads Stop Attacking Vista, Start Attacking Microsoft's Marketing

Apple and Microsoft have been having this bizarre pissing match for a few years now, but this new set of ads marks confirms what previous volleys seemed to imply: these companies have no intention of actually talking about their products. Microsoft's feel-good " I'm Joe the Plumber and I'm a PC »10/20/08 8:02am10/20/08 8:02am" campaign was about as…

Microsoft's New Vista Ads Don't Work; Other Companies' "We Suck" Ads Did

Microsoft's bait-and-switch campaign for Vista, the "Mojave Experiment," is baffling. I was dumbstruck when I first saw it earlier this week, and I continue to be dumbstruck. Why base a campaign around the core assumption that everyone thinks your product sucks, and that people who have felt wronged by Vista are… »8/01/08 11:00am8/01/08 11:00am

Windows XP Users Actually Love Vista... If They Think It's Something Else

Microsoft has a secret new operating system they're showing to XP-using Vista haters, reports Cnet's Ina Fried. Codenamed "Mojave," over 90 percent of the focus groups in San Francisco loved it, with at least one moved to effuse, "Oh wow," while using it. When can you get hold of this wondrous new operating system?… »7/24/08 8:20pm7/24/08 8:20pm