Microsoft's New Vista Ads Don't Work; Other Companies' "We Suck" Ads Did

Microsoft's bait-and-switch campaign for Vista, the "Mojave Experiment," is baffling. I was dumbstruck when I first saw it earlier this week, and I continue to be dumbstruck. Why base a campaign around the core assumption that everyone thinks your product sucks, and that people who have felt wronged by Vista are… » 8/01/08 11:00am 8/01/08 11:00am

Microsoft's 'Mojave' Bait-And-Switch Vista Experiment Video

Remember Microsoft's Mojave experiment? Where they took XP users who didn't know a lot about Vista, stuck them in a room, showed them a mysterious OS that they loved, then revealed that it was Vista. Here's the video they took of the experiment. » 7/29/08 3:40pm 7/29/08 3:40pm