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mojave

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huh?

Microsoft's New Vista Ads Don't Work; Other Companies' "We Suck" Ads Did

Microsoft's bait-and-switch campaign for Vista, the "Mojave Experiment," is baffling. I was dumbstruck when I first saw it earlier this week, and I continue to be dumbstruck. Why base a campaign around the core assumption that everyone thinks your product sucks, and that people who have felt wronged by Vista are ignorant fools? Of course, spinning perceived negatives into positives is why advertising exists in the first place, but something about this campaign is different. Very different. And it doesn't become immediately apparent what that is until you compare it to similar instances in advertising's hall-of-shame, filled with other companies that have pulled similar full-frontal mea culpas. Here, some more extreme "OMG we suck" ads, and how advertising experts compare them to Microsoft's new ads. More »

Feature

11:00 AM on Fri Aug 1 2008
By John Mahoney
28,328 views, 128 comments

Latest by geowrian: @Wowwzers: Wow...is that flame bait or what? Guess I'll take a slight nibble, but I'll stay away from the fire. First, more »

microsoft vista

Microsoft's 'Mojave' Bait-And-Switch Vista Experiment Video

Remember Microsoft's Mojave experiment? Where they took XP users who didn't know a lot about Vista, stuck them in a room, showed them a mysterious OS that they loved, then revealed that it was Vista. Here's the video they took of the experiment. More »

3:40 PM on Tue Jul 29 2008
By Jason Chen
29,795 views, 121 comments

Latest by TheoboldVintersorg: Vista on my wife's brand new HP with duel core AMD 64 bit processor at 2.ghz with 1 GB of more »

windows

Windows XP Users Actually Love Vista... If They Think It's Something Else

Microsoft has a secret new operating system they're showing to XP-using Vista haters, reports Cnet's Ina Fried. Codenamed "Mojave," over 90 percent of the focus groups in San Francisco loved it, with at least one moved to effuse, "Oh wow," while using it. When can you get hold of this wondrous new operating system? Right now. Mojave is actually just plain ol' Windows Vista. More »

8:20 PM on Thu Jul 24 2008
By matt buchanan
42,257 views, 171 comments

Latest by BurtonDeuce: Any advertising policy that tells the public they are wrong, the product is fine, but the public is ignorant, is more »

mini spaceship

XCOR Lynx Bringing Sports Car-esque Travel to Space

A two-seater spaceship smaller than a private jet that will take people up for a 25-minute space flight, is being launched in Mojave today. According to the Lynx Mark 1's makers, Xcor Aerospace, the spacecraft is expected to be at the test-flight stage by 2010. The two-seater craft has room for one passenger besides the pilot and will be, I guess, one way for a wealthy passenger to discover just how lonely it is 38 miles above the earth. More info, plus an animated video, below.

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9:47 AM on Wed Mar 26 2008
By AddyDugdale
6,397 views, 31 comments

Latest by CrashingOut: so THIS is what they've been up to. I was dicking around the Mojave Spaceport a few years ago and more »