Fake LV Aura eschews its pricey inspiration's circular display for a standard square one and we're guessing its specs aren't even close to the already middling 2-megapixel camera, 2GB internal memory, 400 hour stand by time of the real Aura.

But that one's still $2000 (and you can't resell it), while this one's about $113. And if you're going to have a phone that tells people "I care about looks more than anything!" you might as well drop the illusion that you have any class at all. [shanzhaiji]

They apparently keep its image of exclusivity untainted by appearing in a vulgar virtual auction house. If you want to dump the phone (the horror), you have to sell it back to Moto. Since each phone comes with a unique ID, it's possible Moto could track you down with their legal bloodhounds if you do it anyway—they should be able to afford some pretty decent ones too after selling a couple of these things. [The Reg]

Since the circular-screen is the first of its type in a cellphone, the guys gave its menus and such the most thorough going-over. Apparently Moto's engineers wanted to optimize all the UI to make the most of the roundness, but ended up mainly tweaking the main menu, which has a suite of icons arranged in a circle, while many of the phone's other menus and controls simply end up working in a rectangular, conventional screen area in the middle of the display.

The phone's precision-engineered rotation mechanism was pleasing too, with the viewing window on the back giving you a hint of the gearing involved, though flipping it open will likely take a bit of practice. Plus its all-metal rounded shape means its feel in the hand is pretty good.

From a design/initial grope point of view then, the phone actually looks pretty interesting. Of course it's hard to know how good a gadget like this really is until you've given it a good road-test, trying out its functions as much as possible. So, despite its shiny sleekness, we'll have to wait for a review like that before you'll know if the Aura is worth its hefty $2000 price tag. [Mobile Review via Engadgetc]

The display is the product of fine crafting as well. Just 1.55-inches in diameter, this "word's first" circular cellphone screen features 16 million colors and 300 dpi clarity, plus it's coated with 62-carat sapphire crystal to prevent scratching.

Internally, the phone is quad band with GPRS and EDGE featuring 7.3 hours of talk time, 2GB of internal memory, AGPS and 2MP camera. And when it goes on sale December 4th, it'll carry the hefty pricetag of $2,000 (which, to be fair, is actually far less than a premium watch). See more pretty pictures over at Motorola's site. [Motorola]