But can Sony do such things legally? According to their producer Mark Bunting, it's fair game:

We've talked to our legal department about it. All we're doing is moving it out of PlayTV and to the cross-media bar as if it was any other recording. So hopefully users won't do stuff they shouldn't do with it...If I'm prohibited from getting the recording off and storing it somewhere else because some other dude is making money out of selling it, then I'd rather they brought the law in to catch those people.