"It was one of those things where we were in the position of everyone asking us what we were going to do," Yorke told the Hollywood Reporter." I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time."

Yorke and Co. have remained tight-lipped about whether they think the move was a success or not, but the freebie method has been adopted by other artists, notably Nine Inch Nails. The latest group to jump on the freebie bandwagon is Coldplay, aka Radiohead Lite, who announced on Monday that their new single, Violet Hill, would be available for free, and promptly b0rked the interweb* with their selfless gesture. [Reuters]

*The band's official website crashed.

The gist of all the suits against YouTube is that, because it doesn't pro-actively take down or automatically block copyrighted content, it effectively doesn't fall under the DMCA's safe harbor provisions. If Universal, Trent's former record label, hosts a site where a fan pulls a Danger Mouse with Year Zero and Prince's 1999, which Universal doesn't own, they think they'll be opening themselves to the same blasts they're pelting YouTube with. Then their lawsuit would be in jeopardy, and you can't have that.

Trent's thoughts:

While I am profoundly perturbed with this stance as content owners continue to stifle all innovation in the face of the digital revolution, it is consistent with what they have done in the past. So... we are challenged at the last second to find a way of bringing this idea to life without getting splashed by the urine as these media companies piss all over each other's feet. We have a cool and innovative site ready to launch but we're currently scratching our heads as to how to proceed.

"In response to purely speculative figures announced in the press regarding the number of downloads and the price paid for the album, the group's representatives would like to remind people that, as the album could only be downloaded from the band's website, it is impossible for outside organizations to have accurate figures on sales."

Good point. I would like to think that Radiohead fans aren't as cheap as we have been lead to believe. But my question is when are we going to see some official numbers? [e-consultancy via Pocket-Lint]

Nine Inch Nails Trent Reznor applauded Radiohead for their courage in going forward with the new business model, but he believes that that the low numbers could be partially due to problems with their execution. Problems he hopes to overcome by offering customers the option of paying nothing or $5 for Saul Williams' new album The Inevitable Rise and Liberation of NiggyTardust, which he produced. If customers want the free version, they will have to settle for a 192kbps MP3 bitrate which might lure audiophiles to pony up some cash for the 320kbps MP3 or FLAC lossless version. So will a new approach help or are music fans just hopelessly cheap? Only time will tell. [Crave]

While he kind of dodged the question in the famed interview he revealed he was a former OiNK member, this feels like a pointer toward where the release of the next NIN album is heading. I'd still prefer a physical CD, personally, but this kind of digital release I can get behind—the price and the format are right. The rest of the industry would do well to pay close attention to how this turns out—or not, and simply follow suit. [Niggy Tardust]

If you want a physical copy, you'll need to drop a whopping $82 on the "discbox," which includes both CD and vinyl versions of the album, plus an additional CD/vinyl of more new songs, with the CD also including digital pictures and other such goodies. It also comes with a big photo/art book. That version also comes with the digital download, as the physical copy won't drop 'til December 3rd (the delay to help prevent leaks, presumably).

What Radiohead is essentially doing is making piracy useless for their album. It won't leak, so you can't get it early by pirating. And, assuming they'll be selling high-quality MP3s as they do with all their other albums, there's no reason to avoid DRM by pirating. And, since it's essentially free if that's what you think it's worth, you won't save any money by pirating. By making this the best way to get the album, chances are good that people will actually, you know, pay for it, even though they don't have to. And since this is OMG Radiohead, you know boatloads of people are going to drop $82 on the collectors-item discbox, which is sure to help them make their ducats.

Oh, did I mention they're doing this without a record label? Yes, that sound you just heard was the music industry collectively crapping its pants. [Radiohead via Idolator]

Of course, the sleazy grandma-suing record companies will blame pirates for poor sales, which is much easier than actually signing competent artists who don't crank out shitty music year after year. Most of the steaming heap is not even worth stealing. – Charlie White

Digital sales boost music industry [Variety]