That job description actually fits kind of perfectly with what Placebase did well in its former life—customization and tons of ways to layer multiple kinds of data sets onto maps, with an API that makes it easy to layer on said data sets. Here's more of the listing:

The iPhone has revolutionized the mobile industry and has changed people's lives and we want to continue to do so. We want to take Maps to the next level, rethink how users use Maps and change the way people find things. We want to do this in a seamless, highly interactive and enjoyable way. We've only just started.

As an engineer on the Maps team, your responsibilities will range from implementing low-level client/server code to implementing high-level user interfaces. You'll be responsible for implementing new and innovative features, fixing problems and enhancing the performance of Maps. You will work closely with the other engineers on the Maps team, other iPhone and iPod touch teams as well our partners in other companies.

Of course, it's also just as possible—if not more so—that Apple's sticking with Google for map data, and simply looking to add new and unique powers to its Maps application, to differentiate it from Google Maps on other phones (which in Android's case includes, exclusively, the awesome Google Navigation). [Apple via MacRumors via The Reg]

The cherries (and various other icons) are part of Waze's new "Road Goodies" program, which essentially turns the navigation service—which has, by most counts, gotten a lot better over the past few months—into a simple point-gathering game. The point of these points? Well, the treasures are placed wherever there are gaps in Waze's map data:

For instance, if there's an area where we detect a disconnect in two streets on the map, we'll place a goodie over there in what we believe is the point of intersection. Then, when someone heads over to munch the 'goodie', it will solve the disconnect, telling the waze system that these two streets do indeed intersect.

The points don't get you anything outside of Waze, ahem, street cred, so this is basically just a big ploy by the company to extract free labor from their user base. Which is fine! Though I feel Waze should probably scatter a few di, for when people start driving into deadly ravines in the name of fake treasure.

The new version of Waze is live in the App Store and Android App Market right now. [iTunes]

Debuting at $80 (and presumably climbing to $100 later), RoadMate recreates as much of the Magellan dedicated PND experience as possible, which means the interface is a full conversion—there's very little in the way of iPhone-ness here, even down to a replacement keyboard. In addition, it falls on the conservative side of the map storage debate, holding its data locally—great for when you might be in a bad service area, but not so great if you don't want to set aside 1.3GB of space for an app.

The rest of the feature list is appropriate to the price: spoken street names, simulated lane guidance, 3D landmarks, in-app music controls and address book integration are all there, as are a few newbies like a "Find Your Car" GPS function and a pedestrian mode, and a "OneTouch" menu, which is basically a panel of search shortcuts for stuff like pizza and nearby gas stations.

I can't pass judgment on this app without running it through its paces (which yes, we will do eventually) but it comes at an awkward time. While cheap apps have been nipping at the heels of more expensive, prestige brand apps for a few months now, Google's telegraphed their intention to nuke the hell out of everyone, someday, which can't be the best way to lead into a new product launch. RoadMate is available in the App Store now. [Magellan]

Google Maps Navigation
• Google Navigator for Android Review: Good For Free But Far From Perfect
• Google Maps Navigation: A Free, Ass-Kicking, Turn-by-Turn Mobile App

(An)Droid:
• Motorola Droid First Hands On: It's a Terminator
• A Visual Guide to Android 2.0: So Much Nicer
• No Android Version of HTC HD2 After All?
• GSM Motorola Droid Caught on Video
• How Motorola Stopped Sucking
• Droid Eris Doesn't Look Too Shabby for a Cheapo Android Phone
• HTC Droid Eris Might Be the Cheapest Android Phone at $99
• HTC Hero Among First To Get Android 2.0 Update

Reviews:
• $1000 1080p Projector Battlemodo: Optoma HD20 vs Vivitek H1080FD
• BlackBerry Storm 2 Review: Improving, But Still Mostly Cloudy
• Corsair Flash Voyager 128GB USB Drive: As Big and Fast As a Small Fish
• Canon S90 Review: It'll Never Leave My Pocket (Except When I'm Taking Pictures)
• Samsung Moment Review: The ED-209 of Android Phones

The Copy/Paste Twins Saga
• I Want to Have Twins Just to Get Them These Awesome T-Shirts
• Twin Apple Fangirls Pwn Twin PC Clones
• The Origin of the Twin Copy-Paste T-Shirts

The Rest:
• 12 Things You Need To Know About Apple TV 3.0
• High Res Video of Ares I-X Launch
• http://gizmodo.com/5393755/an-astronaut-explains-how-well-fall-in-love-with-space-again
• Apple Tablet Will Restore Comic Books To Former Glory
• Build The Spirit Radio That Creeped Out Tesla Himself
• Behold, the BlackBerry* Watch: $150, Coming in February

The Game Changer

Brian already went through the details when he broke the news, all the features you need to know about. On paper, this baby sounds like it has everything the $100 apps have, and it's free (for Android 2.0 users). I won't go over all of the features again—live traffic, over-the-air maps, multiple visual layers, search along routes, etc.—so I encourage you to read that. This is what it feels to use the thing day to day, the wheels-on-the-ground perspective, and though it's certainly as powerful as billed, the experience itself is a little more sobering.

On Android 2.0, on the Verizon Wireless Motorola Droid I've been testing, Google navigation is part of the Car Home suite, an easy-to-read, easy-to-reach set of apps including map, turn-by-turn navigation, voice search, text search and contacts. However, as you can probably guess from reading that lineup, the lines are so blurry it can get confusing fast. The sane place to start is voice search.

Voices In, Voices Out

The surprise hit of Google's new software is the voice command. I said "Navigate to Cloud City" and it quickly launched the navigator, showing me a few options with "Cloud City" in the name. On top was my wife's favorite coffee shop (home of my favorite BBQ pulled-pork sandwich). I tapped it and got on my way. I have done this with street addresses, store names and categories like simply "barbecue" and it's worked fine. It's only when I tried text searching that things got iffy.

But voice command isn't the only voice feature that's awesome on this. The turn-by-turn lady may be a tad robotronic, but that's because she tells you everything, including street names and numbers. Text-to-speech is considered a bit of a premium among the iPhone apps (many have it or are getting it, but not all do), so to find it for free is impressive.

Searching Highs, Searching Lows

As I mentioned, the text search is not as smooth as the voice-activated stuff. That's because there are several different places to search, and at times they overlap in ways that make my head feel light. There's the basic directions view that iPhone users are used to seeing, where you type a destination with no predictive guessing on the app's part. Once you finish typing, it picks the most likely destination or offers you some options. Then there's the true "Search" window that gives you a keyboard and lets you type whatever you like, and tries to anticipate what it is you're typing by showing you similar past searches. And then there's a screen of all your past searches, that you can only get to by backing out of the main Search window. It's strange, and took me a while to figure out how to return to this little Narnia of a helpful screen.

If that's not chaotic enough, well, take away any browsable POI menus, any "go home" preset address feature, and any multi-stop trip planning tool. Scared yet? At least its only a few taps to your contacts—which you can fill up with all your favorite destinations—but only if you remember what those taps are.

Street View Blues

One of the things I was super excited about when Brian came back from his secret Google meeting was the Street View feature: When you came to a tricky intersection, Google would show you the actual intersection, and you would know just where to turn. Well, I live in Seattle, one of the biggest cities and certainly one of the most high-tech, and though I've driven with this thing on a few outings this week, I haven't once been shown a photo of an intersection. (Note: Brian says you have to tap the screen to see the picture as you approach an intersection, to which I reply, "Sounds suicidal, I'll pass.")

I do, however, see the photos pop up when I reach my destination, and without exception they've looked awful. Sure, you can flick them around once you've stopped, but I think this highlights the major trouble with Street View on a mobile platform.

Steady As She Goes

The driving directions are, for the most part, just fine. Re-routing is fast when you make an unscheduled turn, and the Droid phone appears to track the road as well or better than an iPhone. I have heard others talk of reliability issues, but frankly, that kind of evaluation takes weeks or months, and results can differ from location to location. Nobody outside of Google knows exactly what the reliability weak points are, especially since Google is using (from what I can tell) its own map data.

When you've navigated, you can pull up layers—traffic view, which shows you where the trouble's going to be; satellite view, which looks neat but I don't know how practical it is; and POI layers, like where the nearest gas or parking is. There's some customization you can do to this, but only in the 2D bird's-eye view.

The power comes when you select the Route Info screen (shown above), by popping up a menu while in your navigation screen. There you can see an icon with a solid arrow and a broken arrow, indicating alternate routes. Tap that icon, and you'll see your route plus two ghostly alternatives. By selecting one of the alternatives up top, you can re-route. The Route Info screen also contains the all-important turn-by-turn list, buried a bit more than I'd like, but clear and readable nonetheless.

Tooling around northeast Seattle has been fine. My gripes about the driving interface are mostly cosmetic: You can see the time till arrival, in hours and minutes, but you don't see a time of arrival, which I prefer. On other navigators and apps I've gotten used to seeing my speed in MPH and even posted speed limits, and Google doesn't show those either.

But at least the screen is clean and easy to read. If the screen stayed like this, I'd live.

Someday We'll Meet Again?

I spent a lot of time telling you what's wrong with the Google navigation app, but that's mostly because I get the feeling we'll all be experiencing it one way or another soon enough, be it on this exceptional Motorola Droid, other Android handsets or even on the iPhone. It's an extremely powerful program, but the execution isn't the best. Not by a stretch.

Still, if this was built in to the iPhone's Google Maps, or offered as a free download at the App Store, damn would it steal customers like a mofo. You might still see the occasional sale of a Navigon or a CoPilot, because of particular necessary features and because of the onboard map databases (which people who go off-grid prefer), but really, this thing would—and probably will—swallow the GPS app market alive.

Because of that, I am hoping Google's developers pay close attention to this review, too. The app is still in beta, but there's a lot of user-interface work yet to be done. Google: If you're going to knock everyone else off the mountain, at least give us an app worthy of a king.

Amazing voice recognition engine

Live traffic and alternate route planner

Text-to-speech

Good routing and fast re-routing

Satellite view and other views not always useful

Text search features are overlapping, confusing

Interface overall needs better flow

No POI category browsing or "go home" feature

No multi-stop trip planner

Fortunately, that is plenty of time for subscribers to the GPS information service to jump ship. You don't even have to wait for your subscription to terminate—just shut down your service anytime before the end date and receive a refund for the unused portion of your service. Check out the MSN Direct page for the full details. [MSN Direct via Electronista]

• What's getting it: It's Android OS 2.0 only for now. And will be available when devices like that ship. (Google demo'd the app to us on a Droid, FWIW.) Other platform support will be announced "by carriers and phone makers" when they're ready, but Google implied they are working closely with Apple now on it.
• How you tell it where to go: Addresses are input by either text or voice (using the same tech as in the iPhone's Google mobile app). But the app can take things like business names and restaurant types as well as soft queries like "that museum that has the King Tut exhibit" and return a list of suggested locations
• Traffic handling: The traffic data, as on Google Maps, is driven by multiple sources. Typically, this means data could be from local road authority services like the Bay Area's Caltrans department's highway cameras and services like Inrix, but also from cellphones using Google Maps.
• Price: It's free, and there are no ads. There's nothing like it in Apple's App Store that's less than $25 bucks a year.
• Turn-by-turn voice: There's only one English-speaking voice at the moment, but it does to text-to-speech, reading street names out loud.
• Does it work offline? Sort of. Maps cache along your intended route, so even if your connection dies along the way the route will still show you what you need to see, and text-to-speech voice synthesis of street names still works, too.
• Maps that never age: Like most cloud map services, you'll never need to update your map data, but you have to download route maps every time you head out (so you need cell service at the starting point).
• Unique views: It has satellite view, which is super cool for context on the street, but also, it has Street View. When you're supposed to turn, Street View images come up, overlaid with arrows. Same thing happens at your final destination. Since Street View images have metadata on direction faced and position, Google Maps Navigation intelligently draws the arrows where you're supposed to go. Sort of.
• Traffic UI: The traffic icon is simple—green, yellow and red according to flow of traffic, with your time of arrival next to the symbol. If you click on the traffic icon, the map zooms out to show congestion points along your route.
• Multi-destination routing? There's no way to setup multiple stops to help you plan a day's drive to many locations. But you can search for locations (gas, eateries) along your route, and those results will show up on the map as long as they're within a radius that moves long your path. You can also pre-determine your stops, and quickly queue up the next when you reach each destination.
• Navigate to point on map: You can tell it to navigate to a location by spotting it on a map and holding your finger down on that point.
• OS integration: You can bookmark locations as icons on your Android phone's home page.
• Layers? The data on the map, like traffic, satellite view and points of interest, are called layers. Google said it would be easy for them to add more layers, so its ostensibly possible to add things like Google Latitude support, and other neat tricks. Maybe they'll open up an API for it.
• Different UIs for different usage cases: There's a landscape and portrait mode, as well as a big-icon UI for dashboard usage.
• My fears on zero pricing, for the long term: If Google sells this in the App Store for zero dollars, those millions of bucks Apple makes off of GPS app sales will likely disappear. It's not for us to worry about until there's no more GPS competition except Google, and we're dependent on their pace of progress, but no competition is a bad thing. And it's a little strange that Google's search money is going to pay for a free map app that is competitive with stuff that costs $100 a year from full-time GPS makers like TomTom. Unfair is the word that comes to mind. But I can't say I don't want this app.

A visual tour of Google Maps Navigation:

With Google's increased focus on collecting map data (and less reliance on third-party map providers such as Tele Atlas) and Android 2.0's rumored turn-by-turn directions in the soon-to-be-released Droid, it's feasible that they are in fact making preparations to let out a new Google product.

Android and Me, who has dubbed this app as the Google Navigator (which seems like it would fit well enough with Google's naming pattern), predicts that we'll see it in 2010. Forbes doesn't care to throw out a date, but one thing's for sure anyway: A free app of this nature from Google could definitely shake up the mobile navigation game. [Android and Me; Forbes via Engadget]

Unfortunately for nerds, the woman isn't a robot—she still has free will. On the other hand, technology like this does have potential in navigational devices that don't require visual cues. [Kajimoto via Engadget]

Seth at ComputerWorld, who put this together, points to a post on GigaOm last year detailing the awesomeness of PlaceBase vs. Google Maps—mainly, customization and tons of ways to layer multiple kinds of data sets onto maps, with an API that makes it easy to layer on those data sets.

So maybe Apple wants these kind of intensive, custom geolocation mapping powers for the iPhone (and other stuff), or maybe Apple just wants to roll its own maps, so it's not depending on Google for the tiles. Which would actually go along with the same kind of independent streak we've seen in other areas from Apple, like designing custom chips for the iPhone (and maybe the Tablet) using its PA Semi acquisition, instead of using the same chips anybody can buy.

If Apple's got a new Maps app coming that's totally un-Googley, does that mean we can finally get a real Latitude app, since it won't confuse us anymore? Even if Google's tiles stick around in the iPhone Maps app for a while, Apple's definitely doing something with their new toy. [CW]

First of all, using a HUD while cycling is inherently dangerous—but the display is retractable, so it's not like an eye is dedicated to it at all times. Plus, the iPhone is actually mounted unprotected on to the top of your helmet. Doesn't seem like a good idea to me, but ARider is in the prototype stage, so there is time to work out the kinks before it becomes an actual product—if it becomes an actual product. [zikkir via Core77 via Slashgear]

Aside from a presumed, ritualistic bug-stamping, the app has gained a new text-to-speech feature, which tries its best to fully pronounce road names and locations as it barks driving orders at you. The update also throws in a clever, one-click internal control interface for music, meaning that you don't have to close the app to get music controls beyond that gimped popup display that we've all grown to hate over the years.

The location sharing function is a little less exciting (only email, really?) but with a $10 price lead on TomTom (at least in America) the whole package is looking pret-tay good right now. The update is free for existing users, and included in any new downloads. [Navigon]

NAVIGON Further Extends the Feature Set of its iPhone Navigation App
Second free update includes major additions such as spoken street names (text-to-speech), seamless integration of iPod functions, a location sharing feature and more

Hamburg/Germany, September 10, 2009 - NAVIGON AG, leading innovator in the navigation market, today announced availability of a second free update for the North American version of MobileNavigator for the iPhone. The update equips the NAVIGON app with a comprehensive set of innovative and sought after features.

The highly anticipated text-to-speech function lets the NAVIGON MobileNaviagtor announce street names in addition to turn-by-turn directions. It is the first on-board navigation app for the iPhone with this functionality. Instead of only stating "turn right", the app informs the user to "turn right on to ‘Main Street', enabling the driver to further concentrate on the road ahead and not become distracted looking for street signs. "With the addition of text-to-speech technology from SVOX, NAVIGON remains on the forefront of iPhone navigation options with the most solid feature set on the market," said Gerhard Mayr, Vice-President Worldwide Mobile Phones & New Markets at NAVIGON. "SVOX offers high quality text-to-speech technology, characterized by a natural and clear sound as well as a unique polyglot capability – the same voice can speak multiple languages like a native speaker," said Eric Lehmann, Chief Sales Officer of SVOX.

NAVIGON, from the outset is committed to not only setting the industry standard for navigation capabilities on the iPhone, but also integrates iPhone-specific functionalities. The new update is the next step in this direction with seamless integration of iPod controls. Drivers can now enjoy the full range of iPod functionalities with a simple one-click from map access to artists, titles, albums, audio books, podcasts and playlist selections. The feature also takes advantage of the shuffle, and automatic playlist generating technology within iPod. The driver can listen to songs again or leave it to the device to generate a random selection.

A new location sharing function makes it convenient to meet-up with friends and acquaintances, on the go. Users can share their own location, an address or a point of interest (POI) such as a restaurant or museum via email. If the recipients are MobileNavigator users, a simple link-tap provides the exact address. The navigation software starts automatically when the link is activated and guides the user directly to the destination, without having to input locations, and waiting for the search results. In addition, the app routinely changes the maps colors switching it between Day and Night Mode determined by time and location. This guarantees optimal display visibility at all times and allows drivers to recognize the route as quickly as possible to improve orientation.

The MobileNavigator transforms any iPhone 3G, equipped with the new Apple OS 3.0 operating system, and any iPhone 3G S into a complete navigation device. It is the only iPhone navigation app on the market featuring Reality View™ Pro which displays 3D views of complex highway interchanges and exits helping drivers to orientate. Also unique are the branded POI's along the route which make it easier to spot any points of interest that are on the way.

The NAVIGON solution sells for $89.99 in the Apple App Store and is equipped with maps of North America from NAVTEQ®. There are no subscription fees attached and no map downloads during navigation. The update is also already available for regional country versions of the MobileNavigator across Europe as well as for the Australian app.

From the images it looks like the GPS cradle has A/V hook ups and its physical buttons let you control the device for the times you don't want to rely on the touchscreen. The ejectable PMP seems to have 3D mapping and audio and video playback. One of the images shows a TV tuner hook up. No idea on how much on board storage it has. I'm hoping for a good 8 gigs. I'd love to be able to take this thing out of the car, load it up with tunes and vids, and then pop it back in for a road trip.

I wish I could say it was headed to the U.S. but it looks like the device is only meant for the Korean market at the moment. That doesn't mean I don't think it is an awesome idea that I want to be in car dashboards NOW. [Slashgear via PMP Inside]

That $99.99 one-off price isn't cheap considering dedicated GPS units can cost less, and here you're only paying for the software. Worse still, rival iPhone app CoPilot Live only costs $34.99, and it too provides 3D views, and spoken turn-by-turn instructions. Thankfully, neither make you pay an AT&T TeleNav-style monthly subscription.

Update: We now know the TomTom car adapter kit will work with the iPod Touch, but haven't confirmed its U.S. availability and pricing.

[TomTom Website | TomTom iTunes Link]

Application Description
For iPhone 3G and iPhone 3GS

Tap and go: Using iPhones innovative technology, the TomTom app lets you tap your way from A to B – putting you in touch with all the best routes. Scroll through the menu, or pinch to zoom in and out on a map using the iPhone's multi-touch display.

Go your own way: Why follow the rest See your route, your way. Simply rotate from portrait to landscape to get an easier view of the road ahead.
Meet up with friend: Find an entry in your iPhone contacts list, and the TomTom app will find the way there. It's that simple.

Find a place to eat: Thinking of stopping for lunch on the way? Choose a restaurant, call to reserve your table, then find your way there-the TomTom app does it all.

The smartest routes: Is the shortest route really the fastest? TomTom IQ Routes will always calculate the smartest, most efficient route-saving you time, fuel and money. Only IQ Routes uses the driving experiences of millions of drivers to work out your route based on actual road speed date.

The world at your fingertips: Always be prepared for what's around the corner. The TomTom app comes with an up-to-date, detailed map-and you can add worldwide locations to suit you.
You can also make the most of your navigation experience with the TomTom car kit for iPhone. Check it on iphone.tomtom.com.

Map coverage statistics:
Detailed map seamlessely covers in the US and Canada with IQ Routes data for faster routing.

Countries fully covered (99.9%): the US (all states including Hawaii and Alaska) and Canada (all provinces) and Puerto Rico.

Languages: English, Danish, Dutch, Finnish, French, German, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish.

Requirements: Compatible with iPhone. Requires iPhone OS 3.0 or later.

I wouldn't take Handtec's pricing as gospel—they seem to have jumped the gun after all—but it does give some insight into what we might expect.

The listed price is a little higher than a basic stand alone device costs, but includes the iPhone app itself, along with the GPS-boosting car accessory—complete with windscreen mount, in-car charger, speakers, and hands-free rig. And as we've mentioned in the past, it's not inconceivable that the kit will also support the iPod Touch.

Of course, it still remains to be seen if TomTom will bleed users dry with an AT&T TeleNav-style monthly subscription, or go the one off charge route that CoPilot Live took in the UK. [Handtec via Daniweb via Techmeme]

People have a tendency to balk at charges like that, but that's not entirely fair—the software, seen here on T-Mobile's signature "Raw Venison Red" MyTouch, accepts voice commands, renders maps in 3D, and displays traffic, weather, POI and gas prices. It's really a full device conversion, and it's priced as such. It earned accolades on the G1, but you may as well just try it yourself; 30 free days should be long enough to gauge whether or not you want to shell out for it later.

SUNNYVALE, Calif. – August 4, 2009 – TeleNav announced today that TeleNav GPS Navigator will be one of the first turn-by-turn GPS navigation services available to run on the T-Mobile® myTouch™ 3G with Google. TeleNav GPS Navigator will be available for a free 30-day trial beginning tomorrow, August 5, when the device goes on sale in retail stores and online. To sign up for the free trial, T-Mobile MyTouch 3G customers should visit TeleNav's website.

"TeleNav GPS Navigator on the myTouch 3G turns the phone into a powerful GPS device," said Sal Dhanani, TeleNav's co-founder and executive director of marketing. "We invite all myTouch 3G customers to take advantage of the free trial and let us know what they think."

TeleNav GPS Navigator on the T-Mobile myTouch 3G includes full-color 3D moving maps along with voice and on-screen turn-by-turn driving directions. Navigation is available in both landscape and portrait mode. If drivers miss a turn, they will automatically be rerouted. TeleNav GPS Navigator also includes speech recognition for both address entry and business search. On the T-Mobile myTouch 3G, customers simply press one button and say the name of a business or the address and TeleNav GPS Navigator will provide directions. Subscribers can also preplan trips online by accessing their account through My TeleNav. TeleNav GPS Navigator includes listings of more than 10 million businesses and services, including restaurants, hotels, shopping malls and movie theaters - providing users access to restaurant ratings and reviews as well as phone numbers for business listings.

Once on the road, TeleNav GPS Navigator monitors each specific route and will proactively search for known traffic congestion or incidents. Customers will be alerted to traffic problems, both audibly and on-screen, and can choose to find another route to their location by just pressing one button. TeleNav customers also have the ability to set daily traffic commute alerts. At the requested times, TeleNav GPS Navigator will send an email alert with a summary of current known traffic conditions and delays for their routes, helping users decide when to get on the road in order to avoid traffic congestion.

The service also includes frequently updated gas price listings so drivers can look for the cheapest gas in their area or along their route. Additionally, TeleNav GPS Navigator includes location-based weather information. Customers can see current weather conditions as well as a five-day forecast for their present location or for a destination of their choice in the U.S.

Finally, with advanced preference enhancements, TeleNav customers have the flexibility to choose whether to avoid high-occupancy vehicle (HOV) lanes and toll roads. In addition, subscribers can pause and resume the navigation at any time they choose, as well as set the map display colors to a ‘nighttime' mode for easier viewing at night.

To sign up for a 30-day free trial of TeleNav GPS Navigator, T-Mobile myTouch 3G customers can visit TeleNav's website or contact TeleNav at 1.88.TeleNav.4 (1.888.353.6284) or at care@telenav.com.

For those that just can't be bothered to glance at a map or screen in order to figure out where to walk, Pull-Navi is perfect because it takes advantage of reflex:

The ear navigator, called Pull-Navi, has six helmet-mounted motors to pull the wearer's ears forward, backward, left, right, up and down. The designers say people follow its lead almost instinctively - pull left and they turn that way; pulling both ears forward or backward at the same time makes them speed up or slow down; and tugging up or down heads them up or down stairs.

Does this vaguely remind anyone else of how horses are guided? [Japan Times]

Image from KIDK