Crunching numbers on this green house, I reckon $60k plus a generous $10k maintenance allowance for the power system over the years it takes to recoup the losses.
Taking a true-cost approach, I'll ignore subsidies, though that certainly cuts the time in half for early buyers.
Pulling $180 per month out of my butt as an estimate for conventional power, I come up with about 32 years to pay off the difference. Which... is actually pretty good aside from the pile of Li-ion and silicon waste left at end-of-life.
@Protector one: Why? If you're not going to be using the software or buying from it, why do you care what's there? As for the "present", buying something on iTunes is a hundred times faster or easier (literally one click once you found what you want) than buying something than a website, which is really slow and clunky. #itunespreview
@Shawn Pero: I care, because in the past, I've been sent to an 'install iTunes to see whatever the link you clicked on links to'-page far too many times. And I'm sure I'm not alone in this. #itunespreview
I'm just amazed that it's taken Apple this long to figure out that at least SHOWING what content they have to people who don't have iTunes installed (like me) might be beneficial to building interest in their service. #itunespreview
@Jeb_Hoge: was it iTunes over-reaching pricetag of free that limited you to using their software or the fact that you had to pay for content like any other legal transaction for music ownership? Im just wondering 'cause it sounded like you were more offput by the potential software user experience than any other limiting factor. Because, you can see right in iTunes for free what is available to purchase. #itunespreview
@liebermojo: No, it was having to install an application that tried to take over my PC with its own music management "theory" and stuffed Quicktime in while it was at it, then made uninstallation a PITA. And yes, I know that you can change settings in iTunes to keep it from the default behavior, but it still pissed me off.
On the other hand, neither eMusic or the Amazon music store, both of which are MY sources for online music purchases (DRM-free, at that), don't require me to install anything in order to view, preview, purchase, and download songs, and provide a small optional download manager if I want to make it even easier (full-album downloads that are auto-loaded into WMP11). #itunespreview
@Jeb_Hoge: I re-read my first post and thought that it came off a little smarmy and somewhat insulting, not my intention... I just couldn't figure out why you wouldn't want to try it, if it was free. But I do understand wanting to be in control of the limits of software on the computer. I'm sure it goes with out saying that I'm an Apple fan-boy. But I do understand that there is life beyond Mac. Intelligent life... I'm still debating... but life none the less. Cheers! #itunespreview
@Jeb_Hoge: I think iTunes and things like iPhoto really make sense when you own a Mac, and understand that music and image files fit nicely in libraries, instead of any kind of file structure.
The idea of using an external app to play music on my desktop doesn't make sense to me anymore, since iTunes stores, files and plays all my music. #itunespreview
@Jeb_Hoge: Well, both eMusic AND Amazon required me to download their own special apps, neither of which organizes my music or lets me do anything else with it for that matter. #itunespreview
@mmmiles: Everything you just said applies to Windows Media Player 11. ree, integral to the OS, manages my music, videos, and even photos in libraries, integrates with music stores if you choose, allows you to do things like advanced ID3 editing, volume leveling, CD rip/burn, sync to mobile devices...I don't run any 3rd party application for media management (tried Songbird recently and liked a few features but it was still limited in comparison). Frankly, I wish I could find a Linux application that worked as well as WMP11. #itunespreview
@smackswell: You're talking about the download managers. I'm not positive that either site require them, but even if so, that's hardly the same as iTunes. #itunespreview
@met2art: Funny, how we've come full circle, isn't it?
It seems 'rather useless' to you because you didn't bother to read the article. Mark clearly articulated its singular purpose when he said 'In that way, iTunes Preview really lives up (or down) to its humble name—it's a non-interactive preview of iTunes content for people who haven't loaded the software '. Don't have iTunes (or don't download shit period from iTunes)? Then you yourself wouldn't have use for it, yes. But that wouldn't make it generally useless. #itunespreview
@met2art: I think this could benefit everyone. I dislike websites mentioning an app and then giving you a link that opens iTunes. I would much rather the link open a PREVIEW showing the app's splash page which I can browse rather than having iTunes open just so I can read a few paragraphs about something I likely won't buy.
I know it shouldn't annoy me that I have wait for iTunes to open and then close the app when I'm done; however, I have often found the whole process needlessly complex. I want to click an app's link view it's info and continue with my browsing uninterrupted. #itunespreview
@met2art: I like it, because browsing iTMS with the iTunes interface is HORRIBLE. Just being able to use tabs now to compare things (hopefully this functionality expands to apps, in particular) will be a HUGE step forward for me. I don't care that I still have to use iTunes to download the thing, but being able to browse outside of it may actually get me to use iTunes to buy music once in a while (I mostly use Amazon now). #itunespreview
@TheSonOfKrypton: Full circle in what way? Funny how? How am I funny? Funny like a clown? Do I amuse you? Anyway...
It would be my preference if I could visit iTunes via browser, listen to the song preview, and purchase DRM-free iTunes content via the web interface. I don't like the iTunes software itself, but it would be great to be able to purchase music that is unavailable elsewhere, if it were possible.
So, I did understand it, I just don't feel that simply looking at a list of songs is of any practical use to me. But bully for them... it's... a list of songs. On the web. Very cutting edge.#itunespreview
So I would like to provide some insight to this bit of tech. Mark brings up a lot of good points. Would like to refute a few of them.
Titles: Currently Paramount and Warner titles, the rest of the studio contracts are in the works. So it's not just any no name movie that couldnt hack it in the theatre =) Should check your notes on that one Mark.
SD Cards: There are currently 100's of SD cards and as us techies know not one SD card is the same. The funny thing though is SDXC is coming out 2010, giving the ability to have up to 2TB on an SD card BUT of course thats not gonna happen anytime soon. BUT if you think about it a 32GB card which is the highest you can get right now COULD potentially fit 16 Movies since each movie is roughly 2.5GBs. Hey if your traveling and you are waiting 2 hrs before your international flight that is 14 hrs long and you have the ability to go to a kiosk and browse 1000's of titles and can download 3 movies to a 8GB card for $1.99 each u know thats better than watching the inflight movie that MOST likely was a movie that couldn't hack it in the theatre ie. Wolverine (Fail)
Deleting Content: Yup who the hell would want to accidentally delete peoples photos or files. You have to give the software developers a little bit of credit that they don't want to screw someone over. So yes deleting content from the kiosk it will only detect the movie file and won't delete your other files.
Current Model:Currently it's rental, price bounce around a bit they are trying a few different prices but entry is $1.99 for a movie that consumers have 30 days to watch once they watch they have 48 hrs before it expires. When it expires they don't need to go back to the store to return anything. Next time they go in the system will recognize that the SD card has expired content and will ask if you would like to delete the movie.
Playback: SD Cards on movies, who the hell would want to do that? SD Cards are for pictures..duh...ya thats a pretty small box you are thinking in right now Mark. An SD card is a storage device just like USB stick, just like a portable external hard drive that we all have bit torrented movies on. You can put anything on an SD card, and if we take a look at all the hardware that is being developed right now, laptops, net books, PMP devices, Phones (micro-sd), TVs. They all are coming out with an SD slot. The iphone argument is very prominent everyone argues "hey i can download it on itunes, i've got an Iphone." the issue though is apple only holds a small percentage of the market. Comeon now you know better than that Mark. And the streaming arguement get that all the time, netflix, xbox360, bit torrent. Valid arguements, bandwidth def getting better but at the same time though, it's not as portable as and SD card. Sure you got wifi coming to airlines, but how soon will that actually be prevalent with all airlines? The other issue is, could airlines charge you an arm and a leg to stream movies? Since you are goign to take up a lot of bandwidth? Current playback is a single device, yup, 1 device a set top box that shows proof of concept to say to the OEM manufacturers and hardware manfacturers and software dev that hey you know what this is real. SD cards/Micro Sd cards can be used for something different. By 2010 PC playback App, and other devices will fall in to play. So yes we can look at this current tech and argue a lot and say HAHAHA this is a ridiculous idea, but is it really that ridiculous? SD cards are only getting better with SDXC coming out, and then you have USB 3.0 coming out that will enhance download speeds. Since a movie currently downloads 1gb : 1min with a specific card again going back to the card issue, but as we move forward cards get better they get cheaper in reality this proof of concept is following the tech and if you look at the bigger picture it actually makes a lot of sense.
So Mark, great article, it's easy to say BB this is a ridiculous idea but we all know optical media is going to stick around for a long time and actual streaming of media isn't going to be prevalent for a while since we aren't Japan or Korea where broadband is a requirement. Not everyone streams movies every single day, and to get good speeds to download well you have to pay what $60/month? Most of the time it's just to surf the web, chit chat on our gchat how many people TRULY stream movies right now? So I would recommend taking a look at this one more time review the technology maybe ask a few more questions because it sounds like you asked the janitor that was cleaning the block office that over heard that bb might be trying somethnig new. I would expect better journalism than this from a Giz writer. =) #blockbuster
@dimsum4u: Ah also forgot to talk about the UI. It doesn't sound like you took a look at the UI Mark. One pretty cool feature is just the ability to watch trailers of the movies. How many times have you walked through a movie store and said hmm...whats this movie about, read the back and all it says is WOOHOO GREAT MOVIE RENT ME. Watching a trailer is just a neat little feature.
Again total technical trial, I'm pretty sure they are accepting all forms of constructive criticism boomingEchoes brings up a good point, if it's a little flawed doesn't mean they can't improve on the idea. Who would want a product that is flawed, thats a fail. Always want to make it better. #blockbuster
You didn't mention that the SD cards have to be plugged into a proprietary box that is connected to your TV. Which means they didn't even think about using this for playing on phones, laptops and other devices while waiting at the airport. #blockbuster
For mini-SD and micro-SD users, all you'd need to do is make sure to pack one of those SD-sized card readers (assuming they _don't_ give you an SD card with this).
For me, they'll need to overcome three hurdles before I'll start renting them:
1. They need to include all of the bonus content that typically would be left out on rentals.
2. They need to be actual DVDs.
3. They need to be selling them instead of renting them. #blockbuster
@Pessimippopotamus: Blockbuster does sell DVDs. Not like it matters since people these days are busy torrenting or watching it off of Netflix. #blockbuster
@ddhboy: No. Their problem is that they're not competitively priced nor are they compelling buys. They are selling rented-out DVDs at the local Blockbusters that's going out of business for $9.99. I can buy new copies of most of the movies at the same price. They've always overcharged for DVDs that they sell. That's the problem. #blockbuster
@Pessimippopotamus: Then your going to the wrong blockbuster. My college is in the middle of nowhere and the blockbuster near there sell DVDs NEW on the day they are released and afterward.
@ddhboy:
Best Buy, Target, Walmart, and a host of smaller store chains would beg to differ. It's not that people aren't buying them because they're downloading them. It's that people aren't buying them _there_ because Blockbuster just isn't the place people think of when they want to go buy a movie or TV show on DVD. I don't know if their price structure is based on the fact that they'd rather have you pay them money for something that they can keep selling to the next dozen people who walk into the store, or if it's based on the fact that there's just not enough movement on that side of the business to make it worth adopting a more enticing price structure.
What I do know is that mall-based stores are prone to charging full MSRP on everything, while the big retail chains tend to discount heavily off of that price point. I bought the first few seasons of Babylon 5 at Sam Goody because they were the only ones who stocked it. I stopped buying anything there once I could start knocking $20 off the price of a box set by shopping elsewhere. And within a couple years they closed up shop (I'm sure that was because Best Buy moved into town, and not because of the small amount of business they lost with me). #blockbuster
@AkkiRonin: DRm has nothing to do with viruses, but if you take a look at photo kiosks that have been around for years and just library computers that people use every day and have users plugging in usb sticks everyday I think we can consider that tech that blocks anything installing on the computer is out there and locking down the computer to avoid this would be thought of. Again just a possibility since there are a lot of boxes out there that are shared resources by 100's of people daily. #blockbuster
@szrimaging: The reason for SD, and ONLY SD is because of it's native support for DRM, it enables uses like this where they want to keep it locked down #blockbuster
Digital rentals? P'shaw! The best part of the rental process was having the surly yet vapid clerk look at my rental choice as though I must be a lobotomy patient to have picked that movie. Oh, and being reminded that the movie has to be returned or there will be late fees... with the vaguely ominous tone that implies that I could be reponsible for some sort of apocalyptic result if I do not return this rare and coveted copy of Cocoon 2 on time. (Which is odd, because by the clerk's earlier expression, you'd think this movie wasn't very popular.)
@dingus: Dante Hicks:"Best of Both Worlds"? Randal Graves:Hermaphroditic porn. Starlets with both organs. You should see the box. Beautiful chicks with dicks that put mine to shame. Dante Hicks:And you rented this? Randal Graves:Hey, I like to expand my horizons.
My G1 takes a form of SD, it's not Blockbusters fault you picked the wrong phone to watch movies on......or for that matter the wrong type of device in general for watching movies on. #blockbuster
They shouldn't limit themselves to SD. The dock should also have jacks so you can connect USB, MiniUSB, Apple etc. So that any device can connect to it for you to download the rented movie. THAT, would be far more useful than just SD. #blockbuster
@Kaiser-Machead: That doesn't mean Blockbuster can't have their own App that would allow users to connect to a kiosk to rent movies. They don't need Apple's permission. It's anti-trust. #blockbuster
@Noobs-R-Us: No, but what I mean is that Apple would probably not allow Blockbuster to make a compatible expiry-encoded DRM movie file similar to the kind used in ITS. The only instances where I've seen compatible DRM files from third-parties outside of the iTunes store have been pay to own, not pay to rent. #blockbuster
@Kaiser-Machead: So you mean you don't think Blockbusters can make an app to do that? You mean Apple's commerical of "there's an app for that" isn't true? #blockbuster
@Noobs-R-Us: Apple would reject it, they reject google, you think they wont reject a failing movie rental company, hell blockbuster probably couldnt even afford the legal fight.
They already "have an app for that"... Its called itunes. #blockbuster
@Win7autoCrash: and that's where you're wrong. Apple is scared of the regulators at this point. They know that the FTC has its eyes set on any anti-competitive behavior. The FCC already stuck a microscope up Apple's butt for the Google rejection. #blockbuster
11/20/09
Taking a true-cost approach, I'll ignore subsidies, though that certainly cuts the time in half for early buyers.
Pulling $180 per month out of my butt as an estimate for conventional power, I come up with about 32 years to pay off the difference. Which... is actually pretty good aside from the pile of Li-ion and silicon waste left at end-of-life.
11/13/09
I hate iTunes, but what I hated even more was being unable to view what it has in store. #itunespreview
11/13/09
11/13/09
11/13/09
11/13/09
Huh. I always thought that was standard company policy. #itunespreview
11/13/09
11/13/09
On the other hand, neither eMusic or the Amazon music store, both of which are MY sources for online music purchases (DRM-free, at that), don't require me to install anything in order to view, preview, purchase, and download songs, and provide a small optional download manager if I want to make it even easier (full-album downloads that are auto-loaded into WMP11). #itunespreview
11/13/09
@Jeb_Hoge: But... But... Apple is so good for all of your needs! #itunespreview
11/13/09
11/13/09
11/13/09
The idea of using an external app to play music on my desktop doesn't make sense to me anymore, since iTunes stores, files and plays all my music. #itunespreview
11/13/09
11/13/09
11/13/09
11/13/09
iTunes has always reminded me of Jabba the Hutt... slow, arrogant, slimy and difficult to deal with.
I guess Apple are taking the definition of previw rather literally, "To show or watch something, or part of it, before it is complete." #itunespreview
11/13/09
It seems 'rather useless' to you because you didn't bother to read the article. Mark clearly articulated its singular purpose when he said 'In that way, iTunes Preview really lives up (or down) to its humble name—it's a non-interactive preview of iTunes content for people who haven't loaded the software '. Don't have iTunes (or don't download shit period from iTunes)? Then you yourself wouldn't have use for it, yes. But that wouldn't make it generally useless. #itunespreview
11/13/09
I know it shouldn't annoy me that I have wait for iTunes to open and then close the app when I'm done; however, I have often found the whole process needlessly complex. I want to click an app's link view it's info and continue with my browsing uninterrupted. #itunespreview
11/13/09
11/13/09
It would be my preference if I could visit iTunes via browser, listen to the song preview, and purchase DRM-free iTunes content via the web interface. I don't like the iTunes software itself, but it would be great to be able to purchase music that is unavailable elsewhere, if it were possible.
So, I did understand it, I just don't feel that simply looking at a list of songs is of any practical use to me. But bully for them... it's... a list of songs. On the web. Very cutting edge. #itunespreview
11/11/09
Titles: Currently Paramount and Warner titles, the rest of the studio contracts are in the works. So it's not just any no name movie that couldnt hack it in the theatre =) Should check your notes on that one Mark.
SD Cards: There are currently 100's of SD cards and as us techies know not one SD card is the same. The funny thing though is SDXC is coming out 2010, giving the ability to have up to 2TB on an SD card BUT of course thats not gonna happen anytime soon. BUT if you think about it a 32GB card which is the highest you can get right now COULD potentially fit 16 Movies since each movie is roughly 2.5GBs. Hey if your traveling and you are waiting 2 hrs before your international flight that is 14 hrs long and you have the ability to go to a kiosk and browse 1000's of titles and can download 3 movies to a 8GB card for $1.99 each u know thats better than watching the inflight movie that MOST likely was a movie that couldn't hack it in the theatre ie. Wolverine (Fail)
Deleting Content: Yup who the hell would want to accidentally delete peoples photos or files. You have to give the software developers a little bit of credit that they don't want to screw someone over. So yes deleting content from the kiosk it will only detect the movie file and won't delete your other files.
Current Model:Currently it's rental, price bounce around a bit they are trying a few different prices but entry is $1.99 for a movie that consumers have 30 days to watch once they watch they have 48 hrs before it expires. When it expires they don't need to go back to the store to return anything. Next time they go in the system will recognize that the SD card has expired content and will ask if you would like to delete the movie.
Playback: SD Cards on movies, who the hell would want to do that? SD Cards are for pictures..duh...ya thats a pretty small box you are thinking in right now Mark. An SD card is a storage device just like USB stick, just like a portable external hard drive that we all have bit torrented movies on. You can put anything on an SD card, and if we take a look at all the hardware that is being developed right now, laptops, net books, PMP devices, Phones (micro-sd), TVs. They all are coming out with an SD slot. The iphone argument is very prominent everyone argues "hey i can download it on itunes, i've got an Iphone." the issue though is apple only holds a small percentage of the market. Comeon now you know better than that Mark. And the streaming arguement get that all the time, netflix, xbox360, bit torrent. Valid arguements, bandwidth def getting better but at the same time though, it's not as portable as and SD card. Sure you got wifi coming to airlines, but how soon will that actually be prevalent with all airlines? The other issue is, could airlines charge you an arm and a leg to stream movies? Since you are goign to take up a lot of bandwidth? Current playback is a single device, yup, 1 device a set top box that shows proof of concept to say to the OEM manufacturers and hardware manfacturers and software dev that hey you know what this is real. SD cards/Micro Sd cards can be used for something different. By 2010 PC playback App, and other devices will fall in to play. So yes we can look at this current tech and argue a lot and say HAHAHA this is a ridiculous idea, but is it really that ridiculous? SD cards are only getting better with SDXC coming out, and then you have USB 3.0 coming out that will enhance download speeds. Since a movie currently downloads 1gb : 1min with a specific card again going back to the card issue, but as we move forward cards get better they get cheaper in reality this proof of concept is following the tech and if you look at the bigger picture it actually makes a lot of sense.
So Mark, great article, it's easy to say BB this is a ridiculous idea but we all know optical media is going to stick around for a long time and actual streaming of media isn't going to be prevalent for a while since we aren't Japan or Korea where broadband is a requirement. Not everyone streams movies every single day, and to get good speeds to download well you have to pay what $60/month? Most of the time it's just to surf the web, chit chat on our gchat how many people TRULY stream movies right now? So I would recommend taking a look at this one more time review the technology maybe ask a few more questions because it sounds like you asked the janitor that was cleaning the block office that over heard that bb might be trying somethnig new. I would expect better journalism than this from a Giz writer. =) #blockbuster
11/11/09
Again total technical trial, I'm pretty sure they are accepting all forms of constructive criticism boomingEchoes brings up a good point, if it's a little flawed doesn't mean they can't improve on the idea. Who would want a product that is flawed, thats a fail. Always want to make it better. #blockbuster
11/10/09
11/10/09
11/10/09
For me, they'll need to overcome three hurdles before I'll start renting them:
1. They need to include all of the bonus content that typically would be left out on rentals.
2. They need to be actual DVDs.
3. They need to be selling them instead of renting them. #blockbuster
11/10/09
11/10/09
11/10/09
11/10/09
11/10/09
11/11/09
Best Buy, Target, Walmart, and a host of smaller store chains would beg to differ. It's not that people aren't buying them because they're downloading them. It's that people aren't buying them _there_ because Blockbuster just isn't the place people think of when they want to go buy a movie or TV show on DVD. I don't know if their price structure is based on the fact that they'd rather have you pay them money for something that they can keep selling to the next dozen people who walk into the store, or if it's based on the fact that there's just not enough movement on that side of the business to make it worth adopting a more enticing price structure.
What I do know is that mall-based stores are prone to charging full MSRP on everything, while the big retail chains tend to discount heavily off of that price point. I bought the first few seasons of Babylon 5 at Sam Goody because they were the only ones who stocked it. I stopped buying anything there once I could start knocking $20 off the price of a box set by shopping elsewhere. And within a couple years they closed up shop (I'm sure that was because Best Buy moved into town, and not because of the small amount of business they lost with me). #blockbuster
11/10/09
11/10/09
11/10/09
11/11/09
11/10/09
And doesn't the external ports like the sd card slot lead to greater risk of the machine being hacked? #blockbuster
11/10/09
11/10/09
Can digital rentals do that?? #blockbuster
11/10/09
11/10/09
Randal Graves: Hermaphroditic porn. Starlets with both organs. You should see the box. Beautiful chicks with dicks that put mine to shame.
Dante Hicks: And you rented this?
Randal Graves: Hey, I like to expand my horizons.
11/10/09
11/10/09
11/10/09
I'd be more concerned about the DRM scheme they're using -- if I can't play it on my Myth box, there's no point.
Also, they probably should provide this online as well as in kiosks, but I won't hold my breath for Blockbuster to get that idea. #blockbuster
11/10/09
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11/10/09
They already "have an app for that"... Its called itunes. #blockbuster
11/10/09
11/12/09
But no way would apple ever approve another movie rental app, itunes is its #1 app for making money, hell the app store resides inside of itunes.
But then again they allowed pandora which I know is a lot different then Itunes, but it still plays music... #blockbuster