Normally I wouldn't ask, but you and I have a connection. No, not in a weird way. We're alumni of the same college. Sure, I know that Microsoft has come out and said that Netflix streaming is an Xbox exclusive, but c'mon. Don't you think the ties of alumni relations are stronger than some piece of paper full of legalese? I do.

iPhone or Android apps would be cool too, but I would much much rather have it on something hooked up to my television. So, yeah, if you could release a PS3 app, that'd be great. Thanks! [NewTeeVee via Electronista]

Microsoft has added Netflix accessibility directly in the Windows Media Center application, providing a Netflix section under the TV+Movies tab. This means that users are able to not only stream movies and TVs instantly through the application, but also manage both their instant and DVD queues, and search/filter searches through the entire Netflix library without having to open up a browser to access the site first. To further enhance the experience, these Netflix actions can also be controlled using any Windows Media Center-compatible remote control, allowing you to instantly watch movies without having to add them to your queue, and easily rewind and fast-forward during playback, thus transforming your personal PC into your own mini home entertainment system.

If you read the entire job posting, it is pretty clear that Netflix is talking about consoles in the plural sense. If the plural is in fact, not a general term for game consoles and they're not juts updating the 360 version, it most likely means the PS3 and the Wii. Whether this will become a reality anytime soon is not clear—but we know that they have an interest in branching out beyond the Xbox 360. [Netflix via Crunchgear]

Assuming that Netflix pays 3 cents per gigabyte transferred, the movie provider pays 6 cents to deliver an SD movie (1.8GB) and 9 cents to deliver an HD movie (3GB)—less if the film is under two hours, and less when streaming to PCs rather than Roku or Xbox 360 (since the PC stream uses lower bitrates).

Of course, these prices are for bandwidth only. Netflix still pays licensing fees for these films, the specific pricing arrangements of which no one really knows beyond the movie studios. But compared to Netflix's DVD shipping costs estimated at almost 80-cents per roundtrip, Netflix must be making out through electronic distribution. [Streaming Media via DSL Reports]

LG hasn't broached the subject of specs or prices yet (mostly), but the new Broadband HDTVs will support instant-start streaming and HD content, though it's not clear whether or not Netflix will account for the whole of the networked TV experience, or if LG plans on leveraging the connection tech for Yahoo and Intel's WebTV-like widgets, or if this connection will come via Wi-Fi or wires.

In any case, director of product development Tim Alessi told the AP that customers can expect a $200-$300 cost for the TVs over unequipped products. How integrated Netflix manages to cost that much more than the standalone Roku box is unclear, but prices like that—assuming there aren't some killer features we haven't yet heard about—leave the only real advantage to such a setup being less living room clutter. Expect more details (and probably similar announcements from other manufacturers) at CES. [AP]

Press release:

LG ELECTRONICS FIRST TO UNVEIL ‘BROADBAND HDTVS’ THAT INSTANTLY STREAM MOVIES FROM NETFLIX

Netflix Members Can Instantly Watch Movies Directly On New LG Plasma and LCD HDTVs

ENGLEWOOD CLIFFS, N.J. and LOS GATOS, Calif., Jan. 5, 2009 – LG Electronics today extended its groundbreaking partnership with Netflix, Inc. (Nasdaq: NFLX), as the two companies announced the first broadband-enabled HDTVs with Netflix streaming software embedded directly in the TV, requiring no external device. LG’s new LCD and plasma “Broadband HDTVs” will display the growing library of movies, TV episodes and high-definition (HD) content that Netflix members can watch instantly directly on the TV with Ethernet connectivity.

Available this spring, the new LCD and plasma HDTVs will join the LG BD300 Network Blu-ray Disc Player, the first Blu-ray disc player to stream movies instantly from Netflix. These products – and five new models of Blu-ray Disc players and home theater systems planned for 2009 – will offer consumers a variety of ways to enjoy more than 12,000 choices of movies and TV episodes instantly from Netflix. Netflix members owning one or more of the devices pay as little as $8.99 per month for unlimited instant streaming and unlimited DVDs from a catalog of more than 100,000 DVD titles in more than 200 genres.

LG Electronics and Netflix will demonstrate these broadband HDTVs this week at the 2009 CES®, Booth #8214, Central Hall, Las Vegas Convention Center.

“Embedding the Netflix streaming software in the television is a natural progression of our partnership with Netflix and our innovative product line,” said LG Electronics USA President Teddy Hwang. “This is an LG industry-first, which provides another flexible option for consumers seeking to access exciting content directly through their HDTV.”

“LG Electronics was first to embrace Netflix as a streaming partner a year ago, and was first in 2008 to introduce a Blu-ray disc player that streams movies from Netflix,” said Netflix CEO Reed Hastings. “So it’s fitting that LG is the first to introduce Netflix instant streaming directly to the TV with these next-generation HDTVs.”

Netflix began offering its instant streaming functionality on the PC in January 2007 and made the leap to the TV last year via Netflix ready devices such as the LG BD300 Blu-ray disc player. With today’s announcement, Netflix will be streaming, for the first time, directly to the TV with no external device required.

Instantly streaming content from Netflix to the LG HDTVs will rely on a broadband connection and Queue-based user interface. Netflix members will use the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on members’ TVs and available to watch instantly through the HDTV. Once selected, movies will begin playing in as little as 30 seconds. With the accompanying remote control, Netflix members will be able to browse and make selections right on the TV screen and also have the ability to read synopses and rate movies. In addition, they will have the option of fast-forwarding and rewinding the video stream.

“The partnership between Netflix and LG Electronics continues to give consumers more and better options for home entertainment,” said Hastings.

LIGHTS, CAMERA, ACTION! MOVIES AND TV EPISODES
FROM NETFLIX DIRECTLY TO THE TV THROUGH TIVO DVRs AVAILABLE TODAY

Just in Time for the Holidays, Offering Brings Budget Conscious Entertainment to Consumers

ALVISO, Calif. - December 8, 2008 — After announcing a groundbreaking partnership in October with Netflix Inc., TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced that subscribers to both Netflix and TiVo® Series3, TiVo HD, or TiVo HD XL can now access thousands of movies and TV episodes instantly streamed from Netflix directly to their TVs.

The service is being offered at no additional charge to customers who subscribe to both services. This morning subscribers can browse through an expanding library of more than 12,000 movies and TV episodes at www.netflix.com, add them to their Netflix instant Queue, and then watch them on TV with just a click of the TiVo remote. The library includes titles from every genre, with a modest selection of HD content available as well. Both standard and HD titles are expected to grow in the weeks and months ahead.

“With so much talk focusing on the economy these days, this partnership makes more sense than ever because it brings people more movies at home, offering substantially more entertainment options than cable or satellite," said Tara Maitra, GM and Vice President of Content Services at TiVo Inc. “TiVo offers consumers everything they need from just one box. Not only great content from Netflix, but also movies from The Walt Disney Studios and Amazon, music from Rhapsody, videos from YouTube and even pictures from Picasa Web Albums and Photobucket. And that’s all in addition to TiVo’s core functionality that made us a favorite in the first place. It adds up to a one-of-a-kind value.”

“Netflix offers an unbeatable combination of convenience, selection, and value, which now extends to TiVo customers,” said Netflix Chief Marketing Officer Leslie Kilgore. This partnership is a win-win-win for Netflix, TiVo, and consumers alike.”

Movies are streamed from Netflix through TiVo DVRs via wired or wireless broadband connection and a Netflix Queue-based user interface. Members visit the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on subscribers’ TVs and are available to watch instantly through the TiVo service. With the TiVo remote control users can browse their instant Queue, make selections right on the TV screen, as well as read synopses and rate movies. In addition, they have the option of pausing, fast-forwarding, rewinding and re-starting whenever they wish.

For more information on how to have movies instantly streamed from Netflix via your TiVo DVR visit www.tivo.com/netflix

Roku engineers have acknowledged the problem, and are said to be looking into it. At this point they a directing blame at Netflix claiming that recent changes to the content distribution network (CDN) may have contributed to the problem, but the lack of complaints on other Netflix compatible devices like the Xbox 360 and the Samsung BD-P2500 / BD-2550 Blu-ray players make this defense unlikely.

Apparently, the problem is serious enough that some are experiencing quality drops of 50% or more with extremely low connection speeds. Just how widespread this problem is remains to be seen, so I have to ask: if you own a Roku, have you noticed any quality issues lately? [Roku Forum via Wired]

Blockbuster CEO Jim Keyes said the box—which measures 8x8x1 and includes two USB ports, an HDMI port, Ethernet and WiFi, and an SD slot—is just a trial to check out consumer responses and “keep up with emerging technology.” Okay... except you know, Keyes, you're kind of going into an already crowded market now. When everybody and their mother already owns another set-top box offering, what are the chances they're going to switch to Blockbuster's option?

Blockbuster and 2Wire Introduce New Digital Media Player

MediaPoint™ digital media player provides instant entertainment from BLOCKBUSTER ® ONDEMAND straight to television

Thousands of titles offered including new releases like Forgetting Sarah Marshall, Get Smart, Sisterhood of the Traveling Pants 2, The Strangers, The Love Guru

DALLAS, TX and SAN JOSE, CA — November 25, 2008— Blockbuster Inc. (NYSE: BBI, BBI.B), a leading global provider of media entertainment, and 2Wire, a provider of integrated broadband solutions, today introduced the 2Wire MediaPoint™ digital media player, an easy-to-use, on-demand video solution that offers movie fans instant access through their television sets to BLOCKBUSTER® ONDEMAND content, including thousands of titles from the latest movie releases to classic favorites.

Beginning today, for a limited time, the MediaPoint digital media player is available free with the advance rental of 25 BLOCKBUSTER ONDEMAND movies for $99 at www.blockbuster.com. Unlike subscription-based services, which typically offer movies years after their release, BLOCKBUSTER ONDEMAND includes hot new releases, many available within weeks of leaving theaters. After the initial 25 rentals, movies are available for as little as $1.99 each. The players will begin shipping in time for the holiday season.

“The MediaPoint digital player, featuring BLOCKBUSTER ONDEMAND, is entertainment made easy. We are bringing Blockbuster, and the thousands of movies in our digital library, straight to customers’ televisions,” said Jim Keyes, Blockbuster Chairman and CEO. “The player is simple to use, delivers DVD quality video, and there’s no monthly subscription commitment. We are delighted to team with 2Wire to give consumers this great entertainment product.”

Easy to install, the MediaPoint digital media player works seamlessly with any broadband connection, either wirelessly via built-in Wi-Fi or wired via Ethernet cable, to deliver the hottest new movies, classics, foreign films and television shows from the BLOCKBUSTER digital library. With full fast-forward, rewind, and pause capabilities, the viewing experience is DVD quality, no matter the speed of the broadband connection. Movies can be played right away or saved to watch later. Additionally, the player supports HD video content and can be connected to HDTVs.

“To be successful, a broadband video offering needs to deliver movies that people want to see, in the quality they expect, with minimal setup requirements,” said Pat Romano, chief executive officer of 2Wire. “BLOCKBUSTER ONDEMAND and the MediaPoint digital media player give movie fans what they want. We are thrilled to help bring this service to the living room, providing immediate access to high quality movies directly on the television set.”

The MediaPoint digital media player is extremely compact – about the size of two boxes of movie candy – and can be integrated seamlessly into home entertainment systems through composite cable, HDMI, component cable, or Toslink.

Technical Details
In the Box

* 2Wire MediaPoint Digital Media Player (8” x 8” x 1”)
* Quick Installation Guide
* Power Adapter
* Composite A/V cable (supports SD viewing)
* Remote Control
* AAA Batteries

- more -
Blockbuster/2Wire
Page Two

Video and Audio Connections

* Composite
* Component *
* HDMI*
* Stereo Audio
* Toslink (digital optical audio)*

Network Connections

* Ethernet*
* Wi-Fi (802.11 b/g)

*cable must be purchased separately

Dramatic teasing aside, this update isn't all good news. Whether because of the Roku box's limited horsepower or a desire to cater to a wider range of broadband speeds, Roku's version of Netflix HD will be one of a "substantially lower bitrate," which doesn't sound great when considered against the Xbox's higher quality, good-but-not-great HD streaming performance. I'll hold judgment until we can test it for ourselves — a good decoder or postprocessing filter could do wonders for a sludgy picture. Or not. [Roku Forum via Hacking Netflix]

TIVO AND NETFLIX ANNOUNCE PARTNERSHIP

TO INSTANTLY STREAM MOVIES AND TV EPISODES

FROM NETFLIX DIRECTLY TO THE TV THROUGH TIVO DVRs

Deal Provides Netflix with New Content Distribution Channel, Solidifies TiVo’s Leading Position as One-Box Solution for Simple Navigation and Delivery

Of the Best Entertainment Content to the TV

ALVISO, Calif. and LOS GATOS, Calif., October 30, 2008 — TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs) and Netflix, Inc. (NASDAQ: NFLX), the world's largest online movie rental service, today announced that they are teaming up to provide Netflix and TiVo® Series3, TiVo HD, and TiVo HD XL subscribers with the ability to have thousands of movies and TV episodes instantly streamed from Netflix directly to their TVs.

The two companies said they are initiating a test of the new capability today in several thousand U.S. households and expect it to be broadly available in early December, in time for the holidays. The ability to instantly watch content from Netflix on the TV via TiVo DVRs will be offered at no additional charge to customers who subscribe to both services.

The agreement provides Netflix with an important new technology partner to instantly stream a growing library of more than 12,000 choices of movies and TV episodes directly from Netflix to the TV. It also solidifies TiVo’s leading position for simple navigation and delivery of the best entertainment content to the TV.

“For Netflix and TiVo subscribers, this collaboration offers a fabulously easy way to enhance the enjoyment of watching movies in the comfort of their living rooms,” said Reed Hastings, co-founder and CEO of Netflix. “Subscribers to Netflix and TiVo are avid movie watchers and this combination gives them immediate access to all of the great content available through TiVo and the thousands of additional choices available to be streamed instantly from Netflix.”

“Joining forces with Netflix creates the ultimate video on demand service and solidifies TiVo’s leading position as the one-box solution for aggregating, searching, and delivering the best content available anywhere right to the TV,” said Tom Rogers, president and CEO of TiVo Inc. “Adding Netflix to our already vast library of content differentiates TiVo even further from any other offering in the market today.”

Integrating the Netflix streaming functionality into the TiVo experience will result in quick and easy access to a growing list of movies and TV episodes that can be watched instantly at Netflix. Movies streamed from Netflix via specified TiVo DVRs is done through a wired or wireless broadband connection and a Netflix Queue-based user interface. Members visit the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on subscribers’ TVs and available to watch instantly through the TiVo service. With the TiVo remote control, users will be able to browse their instant Queue, make selections right on the TV screen, and also have the ability to read synopses and rate movies. In addition, they will have the option of pausing, fast-forwarding, rewinding and re-starting whenever they wish.

For more information on how to have movies instantly streamed from Netflix via your TiVo DVR visit www.tivo.com/netflix.