Gizmodo: new line

Lord of the Rings HD vs. DVD Screen Captures: Get Ready to Buy a Blu-ray Player

Adam Frucci — Tue, 08 Jan 2008 17:50:00 EST

Now that New Line has gone exclusively with Blu-ray, it seems inevitable that we'll get the epic Lord of the Rings trilogy on that format in sexy, sexy high-def. But what if you've already invested a few hundred bucks in the full extended edition trilogy? Will it be worth rebuying the movies in Blu-ray? In a word: yes, yes it will. Here are some stills from the DVDs compared to identical stills from the HD transfer. Make sure to click through in the gallery for the biggest size possible, as there's some good desktop material in here. Get excited. Get very excited.

[Cornbread.org]

New Line Cinema Also Joins Blu-ray Exclusive Party

matt buchanan — Sat, 05 Jan 2008 20:50:37 EST

The Blu-ray crowd continues to be the cool kids' party. New Line Cinema is not too surprisingly falling in lockstep with sister studio Warner Bros to go Blu-ray only. (Both are owned by Time Warner.) Upshot: Lord of the Rings on Blu-ray. [Variety, Thanks John]

YouTube To Run Ads on Top of Clips

Wilson Rothman — Wed, 22 Aug 2007 08:52:13 EDT

The good news is, YouTube isn't going to put those ridiculous bumper ads in front of clips you request—turns out 70% of people close the window and run screaming when they see those. The bad news is this: Today, YouTube starts overlaying 10-second ads on top of videos. You'll be able to click the X to close them, but probably not before you're totally peeved.

According to an AP story, advertisers in this lucrative program currently include Warner Music, 20th Century Fox and New Line Cinema. They'll be paying $20 per 1,000 clicks. The first videos to run the ads will be from artists signed to Warner, and from a totally horrible band I only just heard about called Killswitch Engage (wish it were literal). People who host videos on YouTube will be able to opt into the program, though it's not yet clear what the revenue share is between YouTube and the content owner.

Why is this happening? Because Google bought YouTube for $1.76 billion, and yet last year it only generated about $15 million. Chump change, as they say in Silicon Valley. [AP]