Clever ad, I wish they brought this level of quality to their website however.
I recently attempted to register on the MySun website. I set it all up and they send me the "confirmation email". The email says thank you for joining, and refers me back to the main page.
The main page then proceeds to tell me that to log in, I need to verify my email and account, and that I should request a confirmation email. I request a new email, and receive the exact same one, with no confirmation/activation link whatsoever, just a link to the main page.
This continues ad-infinitum. So I send customer-support an email telling them that it is simply impossible to create a new account on MySun. So far I have had the email forwarded to three different people in customer service, all of whom say that they are the wrong department and are forwarding my request to the right department.
Wait, an ad that highlights the advantages of ones own product, presented in a clever manner, that manages to both poke fun at competitors and itself at the same time, without distorting reality or generally misleading the public?
@Kaiser-Machead: No, but it does double as an umbrella, insulation, sunglasses, construction material and so much more. Not only that, but it never needs recharging either.
This device is what evolutionary biologists call a "transitional form", i.e. it is on it's way to becoming something else, something more evolved. It's a good start though. Paper books are evil, and they smell.
@PSimpso: amazing comment. pretty much just approved you so I could show you my favorite gadget. It's this thing, and its like a next generation high tech hammer...
And while I can see Apple's intent as a sensible enough thing-- I mean, if people are going to be reading this content anyway, it makes sound business sense that Apple would want to be in possession of the best tool to deliver it-- I just don't see an Apple-provided (and presumably DRM-laced) solution for a moribund medium doing anything to stall the move toward omnipresent, free content available online. The textbook concept is cool, but I doubt the electronic versions of those books would be priced low enough to completely offset the anticipated price of this thing. Which, to be fair, has yet to be suggested... but I'm going to wager it will be formidable.
isn't a magazine with hybrid content - pictures, videos, etc - the same thing as a blog...aka gizmodo? This is almost like a wired magazine with mixed media.
@MrBlahBlah: No, no. You see, blogs are a form of media that pulls from existing methods and technologies in a new and innovative way. That's totally wrong.
The objective, here, is to take *old* forms of media and try to awkwardly cram them in to new technologies. Kinda like trying to make digital "albums" by bundling MP3s together needlessly, or the college textbooks that you get for your kindle, but can't easily write notes in or use a highlighter on.
.....*sigh* Attention whatever group of old people finally gave up on fighting technology and decided to embrace it: Ok, good job. But please, stop having "ideas". You suck at it.
You need seamless integration points that take advantage of the uniqueness provided by a computer-based book. What about a horror/mystery interactive book that fucks with you? You've got a tablet, after all - probably contacts, gmail account, etc. What if it sent you character-based emails or trolled your contact list for phone numbers to spoof? What if the book was the lead off to a video game? What if (cheesy!) turning a certain page triggered a sudden scream sound?
They've already tried multimedia things like this, but high-quality collaborative versions are an awesome idea. Picture the book by Stephen King with more of the story told in a sequel film made by Steven Spielberg that just transitions, seamlessly, from your reader app to video app.
You mention the savings on books would be worth it but from what I can tell none of these publishers hardly drop the price for an electronic version already. I doubt we will see a price drop in it. Instead, the average kid gets screwed over because he can't go to a local book store and purchase the damn book at $50 instead of $200!
@addiktion:
as it was clearly stated in the above article, Apple could care less about "the average kid" and is persuading publishers that electronic textbooks are:
1) cheaper to produce while maintaining the exorbitant price, and
2) can be DRMed for one-time usage, hence no beer money at the end of semester.
All while having people camp out for THE Tablet of Life.
Call me ludite but there's something facinating about holding a book in your hands. Granted, school text book may not qualify but I have several books from 1800's, including Robin Hood, Shakespeare among other classics. These fine objects have a feel, smell, binding, and it is magical. I adore books and dread the day when we as a society will flip entirely to digital format.
Already, most of the books made today are unattractive, disposable, recyclable objects made to be single use. Today's youth is trained to use digital media and holding a book instead of a mouse and keyboard seems foreign and un-natural to them.
I grew up in a house that had a massive library of old books and I recall the smell of paper that filled the room, the artful and hand-crafted lithography, and all other things that made books magical. Today's society is growing up too A.D.D. to appreciate it. No one wants to bother with linear structure of the book: "give me hypertext, give me search capability, give me flash, give me rich media, keep my intrest for longer than 30 seconds, jump into action from first paragraph, keep my characters as shallow and 2-dimensional as... me!"
Sorry, this is not an advancement - we're setting ourselves up for intellectual extinction. Should something happen to our precious electricity, all this gadgetry will be totally useless and lost...
Apple Tablet To Redefine Newspapers, Textbooks and Magazines
I generally give Giz the benefit of the doubt. But there is no way on God's Fucking Green Ass Earth, that you can possibly justify this headline with any sort of fact.
@Pope John Peeps II: Okay, here's a direct quote of what they intend to do from the article:
"The eventual goal is to have publishers create hybridized content that draws from audio, video and interactive graphics in books, magazines and newspapers, where paper layouts would be static."
That's somewhat redefining a newspaper, if it includes interactive content on a touchscreen device that also holds hundreds or thousands of other volumes of (formerly) print media.
@Stingers: Well, the thing is that's a claim. So the headling "apple claims to redefine newspapers, blah blah" is one thing. But this headline is "Apple to redefine newspapers". This headline promotes it as fact, when it's not really anything of the sort yet.
@Pope John Peeps II: Valid point, but you're looking past the intended meaning and into the wording too much. Take it at "Apple's gonna do cool stuff with this."
Time to connect the dots (or dream up a conspiracy).
-- Steve Jobs is the CEO of Apple
-- Steve Jobs is on the board of Disney and is Disney's largest shareholder
-- Disney bought Pixar whose CEO was Jobs
-- Disney bought (or is in the process of buying) Marvel Entertainment (Spiderman, X-Men, etc.)
-- Apple used the name MacBook Pro for the new 13-inch Apple laptops and MacBook for the plastic 13-inch MacBook and did NOT use the name Apple iBook.
-- Andy Ihnatko article connects digital comic books to the rumor of an Apple Tablet.
-- Gizmodo's article connects digital books and newspapers to the rumor of an Apple Tablet.
-- TODAY Disney announced the first-ever digital children's book platform with a digital subscription business. NOT available on Kindle. Disney "says it's waiting for e-Readers to offer color and sound." [www.cnbc.com]
The NEW Apple iBook (i.e.Tablet) could be here before you know it?
@Identity less than three:
1. Steve Jobs is vegetarian.
2. He doesn't eat meat
3. The other meat is pork
4. Pork is a pig
5. Bacon is made out of a pig
6. ZOMG Kevin Bacon!!!!
eBooks can go get fucked. Especially e-textbooks. I can already get used textbooks online for the price they're going to charge for electronic copies. When I'm done with them, I resell them and most of my money back.
@G.O.B.: Come on!: Actually, I used books from Amazon and Half for considerably less than eBook versions. Getting a specialized device for reading has zero appeal to me. I may as well get a netbook and look at any newspapers and magazines that way while having the benefit of a physical keyboard for doing everything else.
@G.O.B.: Come on!: Couple of things. First, books go into new edition so frequently, that when I was in college, I had about a 30% chance of being able to sell a book back. Second, there is a definite convenience of having a single slim light device capable of holding every textbook. I think I'm permanently disfigured from carrying around 50 pounds of books for miles. Also, you can keep some notes, use the built-in dictionary, bookmark, highlight, update, etc... with an ebook. There are a lot of benefits you're missing. Last, prices will eventually be driven down by market forces. If they had this around 10 years ago, I'd have loved it.
@nbolmer: My professors have been sympathetic, so far. They've done several things.
1. Gather class notes into a reader that can be purchased for $5-10.
2. Tell us that the previous edition of a textbook is just fine. In this case, I've gotten an older edition for less than $20 online while the new edition at the bookstore was ~$115. It was only one edition older, too.
Additionally, I've had "international" versions imported from Amazon.co.uk at 50-70% LESS than the "American" edition. There was absolutely ZERO difference between them. The cover said "Not for sale in the United States" but someone bought it from me anyway on Half.com. I easily saved $80 and passed on the savings to the second buyer.
Book weight isn't an issue as I have never had a professor say, "OK, crack open your books to page..." They already have a lesson plan derived from the chapter readings and tell us to read the chapter at home.
11/30/09
I recently attempted to register on the MySun website. I set it all up and they send me the "confirmation email". The email says thank you for joining, and refers me back to the main page.
The main page then proceeds to tell me that to log in, I need to verify my email and account, and that I should request a confirmation email. I request a new email, and receive the exact same one, with no confirmation/activation link whatsoever, just a link to the main page.
This continues ad-infinitum. So I send customer-support an email telling them that it is simply impossible to create a new account on MySun. So far I have had the email forwarded to three different people in customer service, all of whom say that they are the wrong department and are forwarding my request to the right department.
WTF?
11/30/09
......Must be fake.
11/30/09
Oh, I'm sorry, we don't support coffee stains. Tha'll be another 50 pence, guvnah!
Cheeky bastards!
11/30/09
11/30/09
10/06/09
10/01/09
10/01/09
10/01/09
And while I can see Apple's intent as a sensible enough thing-- I mean, if people are going to be reading this content anyway, it makes sound business sense that Apple would want to be in possession of the best tool to deliver it-- I just don't see an Apple-provided (and presumably DRM-laced) solution for a moribund medium doing anything to stall the move toward omnipresent, free content available online. The textbook concept is cool, but I doubt the electronic versions of those books would be priced low enough to completely offset the anticipated price of this thing. Which, to be fair, has yet to be suggested... but I'm going to wager it will be formidable.
10/01/09
[gizmodo.com]
10/01/09
Maybe i'm not thinking out of the box enough
10/01/09
The objective, here, is to take *old* forms of media and try to awkwardly cram them in to new technologies. Kinda like trying to make digital "albums" by bundling MP3s together needlessly, or the college textbooks that you get for your kindle, but can't easily write notes in or use a highlighter on.
.....*sigh* Attention whatever group of old people finally gave up on fighting technology and decided to embrace it: Ok, good job. But please, stop having "ideas". You suck at it.
10/01/09
They've already tried multimedia things like this, but high-quality collaborative versions are an awesome idea. Picture the book by Stephen King with more of the story told in a sequel film made by Steven Spielberg that just transitions, seamlessly, from your reader app to video app.
10/01/09
10/01/09
10/01/09
10/01/09
as it was clearly stated in the above article, Apple could care less about "the average kid" and is persuading publishers that electronic textbooks are:
1) cheaper to produce while maintaining the exorbitant price, and
2) can be DRMed for one-time usage, hence no beer money at the end of semester.
All while having people camp out for THE Tablet of Life.
10/01/09
I'm glad they're making the switch to digital because:
1. All DRM is crackable.
2. There will be more digital copies of my textbooks that I can pirate.
Thanks Apple.
09/30/09
Call me ludite but there's something facinating about holding a book in your hands. Granted, school text book may not qualify but I have several books from 1800's, including Robin Hood, Shakespeare among other classics. These fine objects have a feel, smell, binding, and it is magical. I adore books and dread the day when we as a society will flip entirely to digital format.
Already, most of the books made today are unattractive, disposable, recyclable objects made to be single use. Today's youth is trained to use digital media and holding a book instead of a mouse and keyboard seems foreign and un-natural to them.
I grew up in a house that had a massive library of old books and I recall the smell of paper that filled the room, the artful and hand-crafted lithography, and all other things that made books magical. Today's society is growing up too A.D.D. to appreciate it. No one wants to bother with linear structure of the book: "give me hypertext, give me search capability, give me flash, give me rich media, keep my intrest for longer than 30 seconds, jump into action from first paragraph, keep my characters as shallow and 2-dimensional as... me!"
Sorry, this is not an advancement - we're setting ourselves up for intellectual extinction. Should something happen to our precious electricity, all this gadgetry will be totally useless and lost...
09/30/09
that's a way to redefine things a bit.
09/30/09
09/30/09
I generally give Giz the benefit of the doubt. But there is no way on God's Fucking Green Ass Earth, that you can possibly justify this headline with any sort of fact.
09/30/09
"The eventual goal is to have publishers create hybridized content that draws from audio, video and interactive graphics in books, magazines and newspapers, where paper layouts would be static."
That's somewhat redefining a newspaper, if it includes interactive content on a touchscreen device that also holds hundreds or thousands of other volumes of (formerly) print media.
09/30/09
09/30/09
09/30/09
09/30/09
-- Steve Jobs is the CEO of Apple
-- Steve Jobs is on the board of Disney and is Disney's largest shareholder
-- Disney bought Pixar whose CEO was Jobs
-- Disney bought (or is in the process of buying) Marvel Entertainment (Spiderman, X-Men, etc.)
-- Apple used the name MacBook Pro for the new 13-inch Apple laptops and MacBook for the plastic 13-inch MacBook and did NOT use the name Apple iBook.
-- Andy Ihnatko article connects digital comic books to the rumor of an Apple Tablet.
-- Gizmodo's article connects digital books and newspapers to the rumor of an Apple Tablet.
-- TODAY Disney announced the first-ever digital children's book platform with a digital subscription business. NOT available on Kindle. Disney "says it's waiting for e-Readers to offer color and sound." [www.cnbc.com]
The NEW Apple iBook (i.e.Tablet) could be here before you know it?
09/30/09
09/30/09
1. Steve Jobs is vegetarian.
2. He doesn't eat meat
3. The other meat is pork
4. Pork is a pig
5. Bacon is made out of a pig
6. ZOMG Kevin Bacon!!!!
09/30/09
09/30/09
09/30/09
09/30/09
09/30/09
1. Gather class notes into a reader that can be purchased for $5-10.
2. Tell us that the previous edition of a textbook is just fine. In this case, I've gotten an older edition for less than $20 online while the new edition at the bookstore was ~$115. It was only one edition older, too.
Additionally, I've had "international" versions imported from Amazon.co.uk at 50-70% LESS than the "American" edition. There was absolutely ZERO difference between them. The cover said "Not for sale in the United States" but someone bought it from me anyway on Half.com. I easily saved $80 and passed on the savings to the second buyer.
Book weight isn't an issue as I have never had a professor say, "OK, crack open your books to page..." They already have a lesson plan derived from the chapter readings and tell us to read the chapter at home.