The ratings company Nielsen has been keeping tabs on what you say about TV while using Twitter for a while. Now, though, it plans to mine what you have to say on Facebook, too.
Global information company Nielsen is months into a program that allows it to track the performance of shows on streaming services like Netflix, Amazon Prime and Hulu, the Wall Street Journal reports. This sort of data could offer major studios the ammo they desperately want in order to negotiate higher licensing fees.
Google Fiber is about to change the way TV ads look for subscribers in Kansas City. And it has the potential to upend the entire TV industry in the very near future.
According to the Wall Street Journal, Nielsen will begin tracking how much TV people are watching through Netflix and Amazon next month. The goal is to give networks a sense for how much streaming services cut into regular TV watching.
Last week, we learned that digital music sales dropped for the first time since iTunes in 2013. Thanks to Billboard and Nielsen's fresh year-end music report, we now know that there was significant 32 percent uptick in music streams in 2013. This doesn't prove that Spotify and the like are killing music sales, but it…
After months of trials, Nielsen is about to roll out its technology to include online viewing figures in its records, and it'll lean on social networks to match viewing habits to social demographic.
Nielsen, the ratings monitoring service that gives networks the ammo to charge exorbitant prices for commercials, released their first "Twitter TV ratings"—ratings metrics that take into account social-media activity—this Monday.
Nielsen will launch its Twitter TV Ratings Service on September 30. It will be the first time the company has formally used Twitter data to augment its long-standing media metrics system.
Ratings don't matter anymore. Nielsen ratings, anyway. That's the thrust of a Wired feature today, and while we may have known that implicitly for some time now, the takeaway is that network execs and advertisers—the people who underwrite TV shows—are wising up to the importance of engagement over eyeballs.
Nielsen, the company that tells us how successful TV shows are, is joining the modern age: from September, it will include data from streaming services like Netflix and Amazon Instant Video in its statistics.
You've heard of Nielsen ratings. You're pretty sure it involves a box. Heck, you even know what a "time-shift" is. But you have never, ever had the veil of ratings secrecy pulled back so completely. Or with so many puppets!
Americans spend more time on Facebook than any other US website. And cumulatively, it's not a small amount of time, it's a lot of time. Nielsen estimates that Americans spent 53 billion minutes on Facebook during the month of May.
It's not that Android users don't use their apps, they do: Nielsen says Android users spend about an hour a day on their phone with two-thirds of that time being spent apps. It's that they're all spending their time in the same apps (probably because most apps just suck).
Smartphones and tablets are supposed to be mobile devices, but the freedom to watch movies on the go is apparently lost on many people.
Nielsen says that TV ownership in homes has dropped for the first time in 20 years. This year, 96.7 percent of American households have a television set versus 98.9 percent last year. Two possible reasons (and both very believable!): one is that low-income homes may have struggled with the switch to digital sets and…
It happens to all of us: your new favorite show is doomed from the start, all because of bad Nielsen ratings. But why do we listen to these Nielsen people, anyway? Splitsider explains who they are, and why they're wrong.
The 3D revolution. Companies like Sony and pretty much every vendor who attended IFA the other day want it to happen yesterday. Consumers? Interested—just not to the point where they're willing to put down any coin just yet.
According to a new year-long study by The Nielsen Company, black people use more voice minutes and send more text messages than any other race. Like, way more.