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Sex, Twitter, and Math—And Not Ratings—Are Making TV Smarter

Ratings don't matter anymore. Nielsen ratings, anyway. That's the thrust of a Wired feature today, and while we may have known that implicitly for some time now, the takeaway is that network execs and advertisers—the people who underwrite TV shows—are wising up to the importance of engagement over eyeballs. »3/19/13 8:51am3/19/13 8:51am

For the First Time in 20 Years, There Are Fewer Homes with TVs Than the Year Before

Nielsen says that TV ownership in homes has dropped for the first time in 20 years. This year, 96.7 percent of American households have a television set versus 98.9 percent last year. Two possible reasons (and both very believable!): one is that low-income homes may have struggled with the switch to digital sets and… »5/03/11 5:20pm5/03/11 5:20pm