Sex, Twitter, and Math—And Not Ratings—Are Making TV Smarter

Ratings don't matter anymore. Nielsen ratings, anyway. That's the thrust of a Wired feature today, and while we may have known that implicitly for some time now, the takeaway is that network execs and advertisers—the people who underwrite TV shows—are wising up to the importance of engagement over eyeballs. » 3/19/13 8:51am 3/19/13 8:51am

For the First Time in 20 Years, There Are Fewer Homes with TVs Than the…

Nielsen says that TV ownership in homes has dropped for the first time in 20 years. This year, 96.7 percent of American households have a television set versus 98.9 percent last year. Two possible reasons (and both very believable!): one is that low-income homes may have struggled with the switch to digital sets and… » 5/03/11 5:20pm 5/03/11 5:20pm

Nielsen To Police Web With Anti-Piracy Watermarking Scheme

Nielsen has teamed up with Digimarc to create Nielsen Digital Media Manager, earnest-sounding software that will "use digital watermarking and fingerprinting to establish an industry-wide rules-based solution to copyright security and to assure copyright compliance." While much of this pertains to Nielsen's core… » 12/05/07 9:31am 12/05/07 9:31am

Tivo PowerWatch Program Sells Detailed User Info to Advertisers

Tivo's been selling data about people's viewing habits—what shows and commercials they watch (or skip), when they pause, fast-forward, rewind and so on—to advertisers for around a year. Now they're adding personal info to the Chex Mix of ratings data they sell: age, income, marital status and ethnicity. » 11/08/07 2:15am 11/08/07 2:15am