<![CDATA[Gizmodo: nine inch nails]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: nine inch nails]]> http://gizmodo.com/tag/nineinchnails http://gizmodo.com/tag/nineinchnails <![CDATA[Apple Caves In: NIN's iPhone App Approved Without Alteration]]> Straight from the twitter account of the man himself, the NIN iPhone app has been approved and will be available sometime later today "unchanged" from the version that Apple found objectionable.

So, it appears that Apple has caved in to the criticism, further illustrating that their approval system is all kinds of messed up. All that aside, I'm just happy it's on it's way. [Twitter]

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<![CDATA[Nine Inch Nails Shows Every Other Band How to Make an Awesome iPhone App]]> Other bands might have been first, but Trent Reznor is about to blow them all way with NIN's coming iPhone app, which completely enshrines his place as the Highlander of musicians on the internet.

The apps looks like everything that Web 2.0 was promised to be for musicians, wrapped up in an incredibly slick package. The app seamlessly combines streaming music with custom playlists; a Twitter-like social network within Nine Inch Nail's own network (that's location-aware, so you can look up where messages came from in Google Earth on your desktop); fan-submitted images and media from every NIN concert ever (also location tagged); and of course, an iPhone-friendly version of the website within the app.

It sounds a lot like the future of music in a box, if you ask me. The reason he was able to build this, and you don't see something like it coming from the mainstream industry, he says, is that "anyone who's an executive at a record label does not understand what the internet is, how it works, how people use it, how fans and consumers interact - no idea."

The app will be free should go live in the next couple of days after it gets final approval from Apple. They're already working on Version 2.0 for iPhone 3.0, which will include Google Maps integration and Push notification.

Also, if you didn't know already, he's on Twitter, and actually writes his own tweets, unlike some celebrities. [Underwire]

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<![CDATA[Nine Inch Nails Version of Tap Tap Revenge Coming to iTunes]]> Tapulous—the creators of that Perfect Drug of an app, Tap Tap Revenge—is partnering up with Nine Inch Nails to put over a dozen of the band's songs in the game. The alliance will be one of the first to bring licensed content to iPhone apps and, depending on how successful it is, could mark a surge of similar musician/application deals. Considering how addictive the game (with a Capital G) is, this NIN-bundle could be the thing that'll suck you Into The Tap Tap Revenge Void. [TechCrunch]

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<![CDATA[The Amazing Tech, Lasers and Lights Behind a Nine Inch Nails Concert]]> Trent Reznor, front man for Nine Inch Nails, is no stranger to cool tech, incredibly in-depth viral and ARG marketing campaigns, and new ways to entertain his fans live in concert. During their current Lights in the Sky tour, they let Wired writer Brian Gardiner and photographer Jon Snyder record and catalog basically everything that goes on behind the scenes to make things tick. That includes a system run entirely by Linux; hundreds of LED lights, lasers; intentional BSoD's, and "Stealth Screens"—huge, interactive marvels of tech and engineering that Reznor and his band mates can pass through and control in real time as the concert unfolds. "I'm not really a purist," Reznor told Wired. "If I'm in the studio working on an album, I try to only please myself. But when it's a tour, it feels a bit more like I have a responsibility to some degree to entertain people." No shit. [Wired]

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<![CDATA[BSoD Repeatedly Strikes Nine Inch Nails Concerts]]> BSoDs have been plaguing NIN on their current tour. In fact, one has been popping up on the giant display behind them at just about every concert. So what's the deal? Will Trent be forced to fire his tech guy? Hardly. The truth is that it is all part of the act. The BSoD pops up for a split second near the end of the song The Great Destroyer, and there are videos after the break from two separate concerts to prove it. We all know Trent is a Mac man—so this is obviously a subliminal jab at Windows. I'm sure the nerds in the audience get a kick out of it.

Concert on September 2nd (5:27 in):

Concert on August 20th (1:04 in):

[Amy Randazzo's Flickr and the NIN Hotline]

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<![CDATA[Nine Inch Nails Releases Free Album In High Definition Audio]]> Tren Reznor is not only breaking the old distribution model, he's even breaking the newest, like Radiohead's pay-what-you-want: Nine Inch Nails' latest album—The Slip—is 100% free, no payment required in any case, not even when you download the whooping 1.2GB version—which includes high definition WAVE 24/96 files (better-than-CD-quality 24bit 96kHz audio.) You can also choose from high-quality MP3s, FLAC lossless and M4A lossless. Note to record labels: drop dead. [NIN]

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<![CDATA[Trent Reznor Releases Nine out of Thirty-Six Tracks on Free Download]]> Last year, Trent Reznor recorded 36 instrumental tracks. This year, he's releasing them on the internet, rather à la Radiohead, but without the open price. The collection, entitled Ghosts I-IV is now available in a variety of packages, from a most generous gratis to a nail-bitingly expensive 300 bucks. Find out what kinda nail job you get for your money below.

Free
Ghosts I: The first nine tracks from the Ghosts I-IV collection as DRM-free MP3s, plus 40-page PDF.

$5
Ghosts I-IV: All 36 tracks in a variety of digital formats, plus a 40-page PDF.

$10
A double-disc set, packaged in a Digipak with a 16-page booklet, and immediate download of album. Ships April 8.

$75
Deluxe edition of Ghosts I-IV in a "hardcover fabric slipcase containing two audio CDs, one data DVD with all tracks in multi-track format, immediate download of album, and a Blu-Ray disc of Ghosts I-IV. Ships May 1.

$300
The "ultra-deluxe limited edition package" is basically the deluxe edition with immediate download, plus a four-LP set on 180-gram vinyl, packaged in a fabric slipcase. Two limited-edition Giclee prints are included; package is numbered and signed by Trent Reznor. Limited to a run of 2500, and one piece per customer. Ships May 1.
[Ghosts via Idolator]

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<![CDATA[Universal's Legal Tangles With YouTube Kill Official Nine Inch Nails Fan Remix Site]]> If you picked up Nine Inch Nails'Year Zero remix album, 1337-ly titled Y34RZ3r0r3m1x3d, you probably noticed the second disc "halo 25 data," containing the multitrack master files for every song from Year Zero. Some of them had already been posted online not long after its initial release, and that experiment's success led to the full-blown version. It's obviously meant to spur fan remixes, with the last piece in the puzzle being an official site to organize and distribute them all. Thanks to Universal's legal wrangling with YouTube, it's not going to happen. Update: Trent's hosting the remix site himself. From nin.com, "Sometimes you just have to say... 'fuck it.' The remix site is UP! Have fun."

The gist of all the suits against YouTube is that, because it doesn't pro-actively take down or automatically block copyrighted content, it effectively doesn't fall under the DMCA's safe harbor provisions. If Universal, Trent's former record label, hosts a site where a fan pulls a Danger Mouse with Year Zero and Prince's 1999, which Universal doesn't own, they think they'll be opening themselves to the same blasts they're pelting YouTube with. Then their lawsuit would be in jeopardy, and you can't have that.

Trent's thoughts:

While I am profoundly perturbed with this stance as content owners continue to stifle all innovation in the face of the digital revolution, it is consistent with what they have done in the past. So... we are challenged at the last second to find a way of bringing this idea to life without getting splashed by the urine as these media companies piss all over each other's feet. We have a cool and innovative site ready to launch but we're currently scratching our heads as to how to proceed.
Do I really have to emphasize here how hard it sucks someone trying to change the game is being roadblocked by legal squabbles over a content/copyright model that's in drastic need of revision? Also, loophole ideas anyone? [Nine Inch Nails]]]>
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<![CDATA[Radiohead Fans are Cheap According to Study]]> Data regarding the great Radiohead "pay your own price" experiment for In Rainbows is starting to trickle in, and according to a recent study by internet research firm comScore, only about 38% of those who downloaded the album actually paid. Of those that did pay, Americans averaged $8.05 while fans from other countries averaged only $6 with 17% paying only a penny to $4. Seems low, but it is important to keep in mind that Radiohead could have been earning only a few bucks from every CD sale under the old record label system.

Nine Inch Nails Trent Reznor applauded Radiohead for their courage in going forward with the new business model, but he believes that that the low numbers could be partially due to problems with their execution. Problems he hopes to overcome by offering customers the option of paying nothing or $5 for Saul Williams' new album The Inevitable Rise and Liberation of NiggyTardust, which he produced. If customers want the free version, they will have to settle for a 192kbps MP3 bitrate which might lure audiophiles to pony up some cash for the 320kbps MP3 or FLAC lossless version. So will a new approach help or are music fans just hopelessly cheap? Only time will tell. [Crave]

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<![CDATA[Trent Reznor and Saul Williams Show the Music Industry How to Release an Album Online]]> Journos and music fans from all corners fawned over Radiohead for their bold release strategy for In Rainbows. After breaking with the majors, Trent Reznor and his parter-in-crime Saul Williams are taking that strategy and stepping it up to the next level of awesome. Saul's new Trent-produced album The Inevitable Rise and Liberation of NiggyTardust is now available two ways: Free or $5. For zilch, you get the whole album in DRM-free 192kbps MP3 encoded with LAME 3.97 "and love," plus the digital booklet (take that, Radiohead). For $5, you get the digital booklet and a choice between 320kbps MP3 or FLAC lossless, meaning even audiophiles can feel good about purchasing a digital copy.

While he kind of dodged the question in the famed interview he revealed he was a former OiNK member, this feels like a pointer toward where the release of the next NIN album is heading. I'd still prefer a physical CD, personally, but this kind of digital release I can get behind—the price and the format are right. The rest of the industry would do well to pay close attention to how this turns out—or not, and simply follow suit. [Niggy Tardust]

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<![CDATA[Nine Inch Nails Dumps Record Labels, Going Direct to Fans]]> Hear that? It's the RIAA quaking in their diamond-coated boots as yet another A-list band gives labels the finger: Pretty hate machine Trent Reznor announced today that "as of right now Nine Inch Nails is a totally free agent, free of any recording contract with any label." Instead of futzing through the hapless middleman of an inept label, Trent's promising "a direct relationship with the audience as I see fit and appropriate," so we can expect more experiments in direct distribution and promotion, probably culminating in an album release not unlike Radiohead's In Rainbows.

If two of the biggest acts in the industry can see the digital writing on the wall and totally embrace it—that the old way of doing business is broken—why can't the labels? What Radiohead and NIN are showing is that the business model "of the future" feared by entrenched interests isn't arriving some time in the horizon. It's touching down now. [NIN, Flickr]

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<![CDATA[NIN Year Zero: Too Much for the RIAA]]> In light of our anti-RIAA campaign, it's interesting to look at artists who are trying to operate outside of DRM-infested distribution schemes, actually taking advantage of the internet to get their stuff out. I don't know how many of you have been following it, but Nine Inch Nails' Year Zero campaign, on top of a fairly sophisticated ARG, has been distributing tracks from the upcoming album on USB flash drives at concerts. The first two were found in bathroom stalls (ick) and then another taped to the barricade at a show.

They've all been 320 kbps MP3, DRM-free and widely distributed. Of course, the RIAA had a conniption, even though it's an official NIN viral promotion, pretty much proving our point. We're up to four tracks out right now, so who knows if more are coming. Nonetheless, it seems like a better way to deal with album leaks than suing the pants off of people and their grandmothers.

Nine Inch Nails [Idolator]
Gizmodo's RIAA boycott [Gizmodo]
Year Zero summary [ETS]

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