NEW YORK, 2:23 PM, FRI MAY 16 | 55 POSTS IN THE LAST 24 HOURS | tips@gizmodo.com | SUBMIT A TIP | RSS
UK | FR | NL | IT | DE | ES | JP | AU
Posts Tagged “

no deal

no deal

NBC Wanted to "Experiment" with $2.99 TV Show Pricepoint on iTunes, Cut of Apple Hardware Sales

Nearly two months after the fizzle out between NBC Universal and Apple during contract negotiations, NBC U CEO Jeff Zucker spills what some of the contested terms were. Most surprising is that NBC asked for a cut of hardware sales. Not the fact that they wanted a cut, but that they actually asked for it—they'd have more luck asking the devil himself to reverse whatever deal Steve inked with him. (Though handing content providers a slice isn't unprecedented.) Also, that pricing "flexibility" NBC pissed and moaned so loudly about was what we all expected: ""We wanted to take one show, it didn't matter which one it was, and experiment and sell it for $2.99." So in short, it was all about money. More »