no deal
Nearly two months after the
fizzle out between NBC Universal and Apple during contract negotiations, NBC U CEO Jeff Zucker spills what some of the
contested terms were. Most surprising is that NBC asked for a cut of hardware sales. Not the fact that they
wanted a cut, but that they actually asked for it—they'd have more luck asking the devil himself to reverse whatever deal Steve inked with him. (Though handing content providers a slice isn't
unprecedented.) Also, that pricing "flexibility" NBC pissed and moaned so
loudly about was what we all expected: ""We wanted to take one show, it didn't matter which one it was, and experiment and sell it for $2.99." So in short, it was all about money.
More »