Who doesn't love an artistically offbeat way of telling time—and telling your friends exactly how cool you are? Zirc is the first new watch from Nooka since 2005. Its elongated rectangular frame is meant to be worn up the arm a bit, held by a metal mesh or colored band. Nooka replaced the old rectangular hour-counting dot array with a circular one, perhaps because it's better for a quick check of the time. (Is Nooka saying that radical designs might stray
too far from practicality?) Kanye apparently loves the
Nooka line, so our guess is that when the $350 watch comes available in December, Mr. West gets a review sample before we do. [
Nooka press release]
RSS
Gizmodo
Speaking of jackholes with gadgets, here's Nooka's special glow-in-the-dark Zub watches that they made for Kanye West and his "Glow in the Dark" tour. You know, Nooka, the company tha tmakes watches with dots and meters? Too bad you can't have any of these because Kanye took them all. Tough luck, sucka! Maybe when you're a multi-platinum recording artist, you too can have a gadget made just for you and then take them all. [Nookastyle via Core77]
