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Note to PR Folks

note to pr folks

Embargo Agreements Only Work When Cat Stays In Bag

Today's lineup highlights the futility of most news embargoes. I can count perhaps 10 items that leaked before the official US announcements. I can't tell you what they are—ironically, I'd be breaking now meaningless non-disclosure agreements. And while I'd like to say that all these came from master sleuths or connected Deep Throats, most leaks are ridiculously mundane, springing from a missed memo, sloppy file handling or an overly excited vendor. All of this leads me to believe that companies are not using news embargoes correctly, and should really rethink them. More »