note to pr folks
Today's lineup highlights the futility of most news embargoes. I can count perhaps 10 items that leaked before the official US announcements. I can't tell you what they are—ironically, I'd be breaking now meaningless
non-disclosure agreements. And while I'd like to say that all these came from master sleuths or connected Deep Throats, most leaks are ridiculously mundane, springing from a missed memo, sloppy file handling or an overly excited vendor. All of this leads me to believe that companies are not using news embargoes correctly, and should really rethink them.
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