Gizmodo: nothing

Step Inside The Cardboard Office

Sean Fallon — Tue, 10 Mar 2009 17:00:00 EDT

Who knew people living in cardboard boxes could have the best pad in town? All it takes is a little ingenuity and some inspiration from the folks at Amsterdam's Nothing ad agency.

Instead of using traditional materials, the powers-that-be commissioned local designers Alrik Koudenburg and Joost van Bleiswijk to build them an office made entirely out of cardboard. As you can see, the results are pretty spectacular. To make things even more interesting, visitors are encouraged to decorate the cardboard with anything they choose. So, presumably, Nothing's walls will soon be riddled with penises and "for a good time call" phone numbers. [Nothing via CR Blog via Fast Company]

Sony's New Ad Campaign Teaser: Crazy Stuff With Cameras

Wilson Rothman — Wed, 16 Apr 2008 16:15:00 EDT

Sony's launching a new ad campaign on April 22, following up all those other spots we're crazy about. We got our hands on the teaser, entitled "Nothing," and it is both very cool and totally irritating at the same time, because "Nothing" is exactly what happens. Kind of. It's a bunch of smug film dudes talking with British accents about explosions and special effects, while doing increasingly crazy things with their cameras. If I was one of those cameras in the video, I'd be praying for a stunt double—look for the one that gets tossed off a bungee platform, and the other that gets rolled down a friggin' mountain. But all of this build-up is for what, Sony? WHAT ARE THEY SHOOTING!!??! [Sony]

Nothing is On Sale for $6.28

Charlie White — Fri, 04 May 2007 23:00:00 EDT

It had to happen. Someone is now selling Nothing, and undoubtedly, some suckers are buying it. It's a piece of packaging with a clear plastic sphere sticking out of it that contains absolutely nothing. Well, there's something in there, but it's just the same as what's outside it: thin air. And get this: It costs $6.28. It's Nothing for something!

Heck, if Seinfeld makes billions of dollars on an entire TV series about nothing, certainly some enterprising entrepreneur can swipe a few thousand from those who want to send a message to their "loved ones." But if there's actually something in there, then this is not nothing, it's something.

So besides being a poor value, it's mislabeled. Might be worth $2 worth of laughs, but not $6.28. Is this that "nothingness" Camus and Hemingway wrote about? – Charlie White

Product Page [I Want One of Those, via Oh Gizmo]