NYC Buses Testing Digital Ads That Change Depending on Location

Creative marketing minds have developed a plan to use GPS to deliver neighborhood-specific digital advertising on the side of buses in NYC. Apparently, the ads run like TV commercials and they have begun airing on a single Manhattan route with expansion to 200 buses planned for Q1 of next year. Obviously, targeted… » 10/21/08 2:45pm 10/21/08 2:45pm