They should start small as we have a huge market in phones and sub 12" devices. Those by themselves are worth billions. As they ratchet up the supply for those markets they can improve as well as fund larger panel manufacturing.
@Noobs-R-Us: They should totally hire you. Those stupid Sony people... I'm sure no one over there has even looked at the market for sub 12" devices! You should ring them up and explain that they're overlooking BILLIONS in revenue!
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