The Wall Street Journal expects the next generation of YouTube to begin next week with Channels, a handful of hubs focused around a particular theme that feature hours of original, studio-produced programming.
From the way people are already drooling over tonight's tweetable, social media-savvy Super Bowl ads, you would be forgiven for thinking that the famed Lombardi Trophy will be awarded to an ad agency, instead of the usual football-playing recipient.
Boy, that was quick—Hulu Plus has dropped in price to just $7.99 a month. It's not quite the $5 price cut we were hearing before, but every dollar helps—particularly as Roku now supports it. [Hulu Plus]
To promote online game Mafia Wars Las Vegas, game developer Zynga hired Snoop Dogg to blow up a 4-ton armored truck in the Nevada desert, while it was live-streamed to Ustream. It pulled in more viewers than TV broadcasts attract.
Sticking a couple big ones up Adobe's way, Vimeo's embeddable Universal Player allows for playback of Vimeo videos on iPads and other non-Flash-supporting devices, using HTML5—but also detects other supported video formats, playing in Flash or native too.
With the release of the iPad, among other things, HTML5's been pitted against Flash as the savior of web video. It might be! (Or not!) Either way, a crucial arguing point is that it's more efficient. So, uh, is it?
Google has entered into an agreement to acquire On2 and their video compression technology. With YouTube in it's back pocket, it seems likely that Google could push this technology all over the web—giving them even broader control. [BusinessWire]