Boring automaker hypnotizes customers to make them like their cars

Europeans think German automaker Opel is an extremely boring brand so, for their Danish campaign, they decided to hire a hypnotist to wipe people's minds clean of any preconceptions. Then they let them test a car and, apparently, they loved it—or maybe the hypnotists tricked them about that too. » 5/29/14 9:01pm 5/29/14 9:01pm

Michelin Develops Revolutionary Active Wheel for Electric Cars

Is this tire really the "Holy Grail of Eco-Transportation," as Treehugger believes? Maybe. Time will tell if the electric engine inside the Active Wheel from Michelin will catch on and further drive down the cost of electric vehicles. For now, let's delve deep into this tire-motor combo, and you can decide for… » 11/30/08 4:30pm 11/30/08 4:30pm