Microsoft is in full-on damage control mode after Consumer Reports removed its recommendation of Surface laptop and tablet products last week. According to a purportedly leaked internal memo, the company acknowledges the issues that its Surface products have had, but executives say the main criticisms have been…
Today, Microsoft devices chief Panos Panay spent nearly an hour extolling the virtues of his company’s Surface products, including the gorgeous new Surface Studio. No joke, Panos loves these things. This is unhealthy love.
Microsoft's line of Surface tablets aren't bad products—they're just not compelling enough to break through with an audience outside of Windows fanboys. With a bit of experimentation, though, Surface could find its niche. And it seems like that's exactly what Microsoft has in mind.