Only 100 Robotic Colors K-xes will be released in Japan this November when they'll be sold exclusively through Pentax's online store at $880 a pop. Rarely do I consider a dSLR without mulling over lens compatibility and high ISO noise, but apparently I've always wanted a preschooler-friendly dSLR modeled after an obscure Japanese robot toy. [Pentax via CrunchGear]

It's got a 12MP CMOS sensor that'll shoot up to 12,800 ISO in expanded range, and the 720p video is limited to 24FPS. But despite being bottom o' the barrel, it actually cribs a feature or two from the K-7, like built-in HDR processing. The $650 MSRP means you should be able to find it for less, so it looks like you get a ton of features for the money, though we'll have to see how the photos actually come out to see if it's actually worth it. (I wish they'd make up their minds how much it is, since the press release touts both $599 and $649.)

PENTAX ANNOUNCES AFFORDABLE, NEW PENTAX K-x

WITH HIGH-END FEATURES INCLUDING HD VIDEO AND LIVE VIEW

GOLDEN, CO (September 16, 2009)… PENTAX Imaging Company redefines the entry-level digital SLR category with the introduction of the K-x digital SLR. This latest PENTAX camera offers high-end features including Live View and HD video. And, since there's no rule that SLR cameras must come in black only, the K-x will be available in a choice of white or black, as well as special, limited edition red and navy.

Priced at $599.95 USD (for body with DA L 18-55mm lens), the extremely compact and lightweight PENTAX K-x forges ahead on the trail initiated by the popular PENTAX K2000. With a one-handed shooting design and simple, easy-to-use operation, the K-x is perfect for users stepping up from a point and shoot digital camera to their first digital SLR.

The PENTAX K-x offers photographic performance that challenges higher class DSLR models and offers several features that set this camera apart in the entry-level category:

o High resolution 12.4 megapixel CMOS image sensor features sensor-shift Shake Reduction for stabilized image and video capture up to 4 stops max.
o Large 2.7 inch LCD features Live View with contrast, phase difference, and Face Detection autofocus (up to 16 faces).
o Widescreen HD video capture in full 720p resolution (1280x720) at 24 FPS cinematic framerate, using any PENTAX 35mm lens.
o Creative processing and filter modes produce high quality finished images, while offering the ability to explore artistic freedom through unique special effects.
o True High Dynamic Range (HDR) image capture blends 3 bracketed images into a single picture with outstanding shadow, highlight, and midrange detail.
o Fast 4.7 FPS capture speed and 1/6000 second maximum shutter speeds are possible with the PENTAX PRIME II image processing engine.
o Powerful automatic modes, including PENTAX Auto Picture and scene modes, ensure the perfect shot in any situation, while helping new photographers learn DSLR photography.
o Responsive 11 point wide angle SAFOX VIII autofocus system focuses quickly and accurately, and can easily track moving subjects.
o Captures up to 1900 shots with universally available, easy-to-find AA lithium batteries (also compatible with AA NiMH rechargeable and alkaline batteries)

PENTAX K-x

2-2-2

All combined, the PENTAX K-x is the perfect camera for new digital SLR camera users as well as an ideal backup camera for more experienced photographers.

Along with the K-x, PENTAX announced the smc PENTAX DA L 55-300mm F4-5.8 ED super-telephoto zoom lens. This lens will be exclusive to a K-x Twin Lens Kit package consisting of a K-x body, this new lens and the smc PENTAX DA L 18-55mm F3.5-5.6 lens. The lightweight design of this

zoom lens offers the exceptional optical performance found in all PENTAX lenses for super-telephoto photography with the K-x and other PENTAX digital SLR camera bodies.

The PENTAX K-x is now available for pre-order in black or white on www.pentaxwebstore.com. Limited edition colors of red and navy will become available at select locations to be announced.

The PENTAX K-x (in black and white) will ship in October 2009 in three configurations: options:

* K-x single lens kit with body and an smc PENTAX DA L 18-55mm lens for USD $649.95.
* K-x twin lens kit for $749.95 including a K-x body, the smc PENTAX DA L 18-55mm lens and the smc PENTAX DA L 50-200mm zoom lens.
* K-x twin lens kit for $849.95 including a K-x body, the smc PENTAX DA L 18-55mm lens and the smc PENTAX DA L 55-300mm zoom lens.

Complete information is available here: http://www.pentaximaging.com/about-us.aspx?p=press

Product images are available here: www.pentaximaging.com/press/pressfiles.html

An informational video is available here: www.youtube.com/Pentaxian1

PENTAX K-x FACT SHEET

12.4 effective megapixels

The K-x incorporates a newly developed CMOS image sensor to assure high-speed image data readout and more flexibility with varying ISO sensitivity levels. With approximately 12.4 effective megapixels, this image sensor accurately reproduces true-to-life images with fine detail and rich color depth. The

K-x offers a wide sensitivity range between ISO 200 and ISO 6400 and allows users to expand the sensitivity range between ISO 100 and ISO 12800 via a custom function to offer greater creative freedom to photographers.

Compact, lightweight body

The PENTAX K-x is one of the most compact, lightweight digital SLR cameras in its class. The stainless-steel chassis and overall design offer a space-efficient layout.

Widescreen HD movie recording at 1280x720 pixels at a cinematic 24 frames per second (720p24)

The PENTAX K-x movie recording function* captures true-to-life movie clips in 16:9 high-definition TV proportions (1280 x 720 pixels) at a frame rate of 24 frames per second. Compatible with every PENTAX interchangeable lens ever made, the Video Capture mode opens a new world of creativity for PENTA K-x owners.

* When the PENTAX K-x's AV output terminal is used, movie clips are viewed at normal resolution. The data must be transferred to a PC for the playback of movie clips at high-definition TV proportions (1280 x 720 pixels).

PENTAX-original SR mechanism for sharp, blur-free images

The K-x features the PENTAX-developed Shake Reduction mechanism that effectively compensates for the adverse effects of camera shake by as much as four shutter steps. This innovative mechanism extends its benefits to all PENTAX interchangeable lenses - even those designed for film-format cameras.* With this SR mechanism, the K-x produces sharp, blur-free images even under demanding conditions such as telephoto lens photography, shooting in dark or low-light setting without a flash illumination, and sunset scenes.

*Lenses compatible with this mechanism: PENTAX K-, KA-, KAF-, KAF2- and KAF3-mount lenses; screw-mounted lenses (with an adapter); and 645- and 67-system lenses (with an adapter). Some functions may not be available with certain lenses.

High-speed continuous shooting at approximately 4.7 images per second

The K-x's high-speed continuous shooting mode records as many as 17 images (in JPEG recording format) at a maximum speed of approximately 4.7 images per second. This is the fastest of all entry-class models. The K-x also features a more reliable shutter unit, which passed a demanding action test of more than 100,000 shutter releases. The top shutter speed of 1/6000 second allows the photographer to preserve sharp, crisp images of fast-moving subjects.

High-performance, high-speed PRIME II imaging engine

The K-x features the newly developed PRIME (PENTAX Real IMage Engine) II, that is an upgrade of the original PRIME imaging engine. This new imaging engine offers greater data processing speed and enhanced capability to produce higher-quality images with richer, more accurate color rendition, as well as faster transmission speed of movie data.

Live View function with Face detection of up to 16 faces

In addition to the camera's viewfinder, the K-x features a Live View function that allows users to view subjects on the LCD monitor during shooting. The K-x also offers a choice of three different focusing modes in Live View:

PENTAX K-x FACT SHEET

* Contrast Auto Focus optimizes the focus based on the subject's contrast.
* Face Detection Auto Focus automatically detects up to 16 faces, then selects the main subject's face from multiple faces, and captures it in sharp focus.
* Phase Difference Auto Focus accesses the AF sensor positioned in the camera body to optimize focus on the subject.

Innovative Image Processing Functions

Digital Filter function

The K-x's digital filter function allows users to process recorded images in a variety of creative ways within the camera and produce highly creative visual expressions. With a choice of 16 different filters including Color Extract, Retro, Soft, Starburst, Toy Camera, and more (including a custom filter for building multiple effects), photographers may apply multiple filters to a single image for customized effects.

Cross Process mode

The K-x features a new Cross Process mode that automatically and randomly adds finishing touches to exposures to create eye-catching images with unique, intriguing colors (just like images treated with Cross Process* in film photography). This mode adds a whimsical element to digital photography since photographers don't know the results until the captured image is actually displayed on the camera's LCD monitor.

* A film development technique that takes advantage of unconventional film developers to create a distinctive finishing touch with intriguing colors.

High-precision 11-point AF sensor

The high-precision, wide-frame SAFOX VIII autofocus system of the K-x features 11 sensor points (with nine cross-type sensors positioned in the middle) to automatically capture even off-centered subjects in sharp, crisp focus. Photographers also may select one of the sensors as a focusing point to accommodate specialized applications.

Additional features

* Custom Image modes offer high quality processing for images
* 2.7 inch, high-resolution color LCD monitor with approximately 230,000 dots of resolution
* Auto Picture mode for effortless, automatic selection of the most appropriate shooting mode, even during Live View shooting
* Status screen for easy, at-a-glance confirmation of various settings on the LCD monitor
* Ten scene modes, including Night Scene, Surf & Snow, Sunset, Kids, Museum, and more, available via simple icon selection
* PENTAX Digital Camera Utility 4 software package, with RAW-data processing and image browser functions

PENTAX-DA L 55-300mmF4-5.8ED Lens Fact Sheet

A lightweight super-telephoto zoom lens for focal lengths between 84.5mm and 460mm (in the 35mm format)

ED (Extra-low Dispersion) glass optical elements to assure true-to-life image descriptions and faithful color renditions through effective compensation of chromatic aberrations over the entire zoom range.

SPECIFICATIONS
Focal Length 55-300mm
(Equivalent to 84.5-460mm in 35mm format)
Aperture F4-5.8
Minimum Aperture F22-32
Lens Construction 12 elements in 8 groups
Angle of View 29 - 5.4° (wiith PENTAX D-SLR camera body)
Minimum Focusing Distance 4.6 ft.
Maximum Magnification 0.28X
Filter Diameter 58mm
Diaphragm control Fully Automatic
Number of Diaphragm Blades 6
Maximum Diameter & Minimum Length 2.8 x 4.4 in
Weight 15.0 oz.
Notes Includes SP (Super Protect) Coating

[Pentax]

The key features:

• High resolution 12.4 megapixel CMOS image sensor features sensor-shift Shake Reduction for stabilized image and video capture up to 4 stops max.
• Large 2.7 inch LCD features Live View with contrast, phase difference, and Face Detection autofocus (up to 16 faces).
• Capture widescreen HD video in full 720p resolution (1280×720) at 24 FPS cinematic framerate, using any PENTAX 35mm lens.
• Highly compact DSLR body design allows for 1 handed operation and comfort when travelling.
• Powerful automatic modes, including PENTAX Auto Picture and scene modes, ensure the perfect shot in any situation, while helping new photographers learn DSLR photography.
• Creative processing and filter modes produce high quality finished images, while offering the ability to explore artistic freedom through unique special effects.
• True HDR image capture blends 3 bracketed images into a single picture with outstanding shadow, highlight, and midrange detail.
• Fast 4.7 FPS capture speed and 1/6000 second maximum shutter speeds are possible with the PENTAX PRIME II image processing engine.
• Responsive 11 point wide angle SAFOX VIII autofocus system focuses quickly and accurately, and can easily track moving subjects.
• Capture up to 1900 shots with universally available, easy-to-find AA lithium batteries (also compatible with AA NiMH rechargeable and alkaline batteries).
• Expanded ISO range covers sensitivities from 100-12800 for extreme low light photography.

It looks pretty nice, if all this is true (and it certainly looks realistic), but we'll have to wait until tomorrow to get confirmation and most importantly, price. [Photorumors via Engadget]

The Price: $300

The Photos and Video: In sample shots on our kiteboarding trip and at the local beach, the W80 was not the best but sill surprisingly good. Compared to periscoped lens setups, the traditional internal 5x zoom lens made the 12mp shots look sharper than most other waterproof cameras. The 28mm-140mm equivalent lens was sharp edge to edge with a touch more zoom than others in the roundup. Color was good, too.

But I noticed the lens was a little too slow to capture sharp motion underwater where light is rarer than on the surface. (The first sample shot I took in dim light triggered the flash where other models didn't need one.) Colors and exposure was fine, but the grunge resisting lens and lcd were only marginally helpful in combating substances like suntan lotion, grime and surfboard wax. Video is captured at up to 720p, but it didn't look so great. Face detection locked on pretty quickly, and there are several shake reduction capabilities, including digital and movie modes.

The Design: The casing is still one of the smallest and is by far the most pocketable ruggedized model around, but its only good for drops up to 3.3 feet. Models by Lumix and Olympus are far more rugged, although more Hummer-esque, too. Pentax's various scene modes are amongst the most useful around, and there's an simple button to switch between them, but that button and menu is also the only way to easily switch between video and still mode. Quite a chore.

The camera could use a design refresh, in all honesty, and more metal. But it's also good for winter sports, rated to function down to 14 degrees. I liked Pentax's optional floating wrist strap, too.

The Waterproofness: Good down to 16 feet, up from 13 feet in the last generation. Good enough for light to medium beach duty.

The Recommendation: My favorite rugged-ish waterproof camera when size is a consideration.

Compact considering its quasi-rugged chassis.

Decent shot quality.

There are tougher cams out there that take better photos, but only slightly so in all regards.

Could use a redesign, since the W60, W40 and W20 had similar cases.

[Giz, Pentax]

Summermodo is a chance for Giz to get outside and test our gear where it belongs.

The P80 can even detect faces at an angle and can find up to 32 of them in 0.3 seconds. It will be available in September. [Crunch Gear]

It's good enough for a casual splash in a pool or a river swim, but not worthy of a lake or ocean jaunt. The camera has a 10mp rating, and does 720p video at 30fps, which is good news. It also has face detection and some forms of shake reduction including a movie version, and an ISO equivalent of 6400 (but like all high ISO point and shoots, I wouldn't count on that being very grain free.) The lens is a 35mm equivalent of 35-175mm.

Huh, weird. It also has a small face filter, that makes people with big faces look more attractive.

At $250, I might go up to a higher end waterproof camera or buy last year's model used.

PENTAX UNVEILS NEW WATERPROOF COMPACT WS80:
Dunkable, Affordable Optio WS80 Sports Bold Colors

GOLDEN, CO. (August 5, 2009)…A bold, new waterproof digital camera jumped into the swimming pool today. PENTAX Imaging Company announced the Optio WS80, the newest contender in the durable, affordable digital camera category.
Available in two bold, his-and-her's designs, the water and dustproof Optio WS80 is a perfect choice for travel, outdoor activities and families. Featuring a 10 megapixel CCD and a 5X internal optical zoom housed in a slim, palm-sized body that is less than an inch thick, the Optio WS80 has a large 2.7 inch LCD with 230,000 dot resolution for easy composition. With waterproof construction that can withstand depths up to five feet (1.5 meters), the Optio WS80 captures underwater photos and video including high resolution, widescreen, HD video up to 720p at a full-speed 30 frames per second. Other features include:
• Fast Face Detection technology sees up to 32 faces in as little as 0.03 of a second for easy portrait photography.
• Smile Capture automatically releases the shutter when a subject smiles and Blink Detection alerts the photographer if the subject's eyes are closed during the exposure.
• PENTAX Shake Reduction (SR) technology features Pixel Track SR, Digital SR, and Movie SR, stabilizing your images and video for beautiful, blur-free results.
• PENTAX Auto Picture mode automatically selects from eight shooting modes for beautiful images in any setting.
• Sensitivity up to ISO 6400 boosts shutter speeds to freeze subject movement for blur-free images even in low lighting.

Available in two eye-catching color options, black with orange accents or white with purple accents, the PENTAX Optio WS80 will ship in September 2009 for $249.95 USD.
More information is available here: www.pentaximaging.com.
Product images are available here: http://www.pentaximaging.com/press/pressfiles.html
PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.
# # #

Consumer contact:
pentaxinfo@pentax.com
1-800-877-0155
http://www.youtube.com/pentaxian1

PENTAX Optio WS80 Major Features
Exceptional waterproof performance for underwater shooting and adventure
The palm-sized Optio WS80 assures reliable waterproof performance that allows underwater photography up to five feet for up two hours (JIS Class 8 standard). The WS80 also features the PENTAX-exclusive, highly water-repellent SP (Super Protect) coating on the protective glass panel that covers the zoom lens. As a result, the Optio WS80 may be rinsed clean with fresh water if it becomes covered with dirt or sand. Coupled with remarkable dustproof capabilities equivalent to JIS Class 6, the Optio WS80 may be used without worry in many different situations where water or dirt is a major concern.

High-quality images delivered by 10.0 effective megapixels
Combining 10.0 effective megapixels with the PENTAX-developed imaging engine and high-performance PENTAX zoom lens, the Optio WS80 produces brilliant, high-resolution prints with edge-to-edge sharpness even when images are enlarged.
High-performance optical 5X zoom lens
The slim, palm-sized Optio WS80 features an optical 5X zoom lens covering focal lengths from 35mm to 175mm in the 35mm format. The camera offers an Intelligent Zoom function that extends the zoom range up to approximately 28.5X for even tighter zooming in on the subject.
High-quality, widescreen, HD movie recording
The Optio WS80 captures beautiful, flawless HD movie clips at 16:9 aspect ratio (1280 x 720 pixels)* at a frame rate of 30 frames per second. The camera also comes equipped with advanced, user-friendly features designed to facilitate movie recording: the Movie SR (Shake Reduction) mode, which automatically compensates for camera shake during movie shooting; and the Underwater Movie mode, which automatically optimizes color settings for underwater movie shooting.
*When the Optio WS80's AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.
High-speed Face Detection, with a range of user-friendly features
The Optio WS80's advanced Face Detection AF & AE function captures 32 faces in sharp focus and perfect exposure in a mere 0.03 seconds. It also accurately detects a subject facing the camera at an angle or with a tilted head. The Optio WS80 offers other user-friendly features, including:
• A Smile Capture mode automatically releases the shutter the moment the camera detects the subject's smile.
• A Blink Detection function warns the photographer when a subject's eyes close at the time of shutter release.
• A Small Face filter helps reduce a subject's face so that it appears smaller in proportion to the body to produce more flattering well-balanced portraits.

PENTAX OPTIO WS80 FACT SHEET CONTINUED

Triple anti-shake protection to prevent different types of camera shake
Pixel Track SR mode
When recording still images, the Optio WS80's Pixel Track SR (Shake Reduction) mode effectively compensates for camera shake by processing affected images.
High-Sensitivity SR mode*
When it detects low-lighting conditions in still-image shooting, the Optio WS80 automatically raises its sensitivity to as high as ISO 6400, making it possible to use a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject motion blur under poor lighting conditions.
Movie SR mode**
During movie recording, the Optio WS80 prevents blurry images by effectively minimizing annoying camera shake.
* When the High-Sensitivity SR mode is selected, the recorded size is fixed to 5M (2592 x 1944 pixels).
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

Large 2.7 inch LCD monitor for effortless image viewing
The Optio WS80 features a large 2.7 inch extra bright color LCD monitor so photographers may view on-screen images, menus and mode-settings with ease while shooting and during playback.

Additional Features:
• Interval shooting mode, convenient for fixed-point observation of starry skies, flowers and plants
• High-speed 9 point AF system, with Auto-Tracking function, to maintain constant focus on a moving subject
• Auto Picture mode automatically selects one of eight shooting modes for the optimum results in a wide variety of shooting conditions
• A variety of digital filters including Toy Camera and Retro to add distinctive visual effects to recorded images
• Dynamic Range adjustment prevents overexposed and underexposed areas in images
• Digital Wide function creates a panoramic, extra-wide-angle image (equivalent to an image taken with an approx. 25.4mm lens in 35mm format) from two images
• Digital Panorama mode creates a single panoramic picture from as many as three images
• Style Watch function displays the time with pushbutton operation, even when the camera's power is turned off
• Image recovery function recovers accidentally erased images
• Frame composite function (with 90 frames stored in the camera) shoots or composes images with decorative photo frames

PENTAX ANNOUNCES ITS MOST SHOCK AND WATERPROOF DIGITAL COMPACT CAMERA EVER: THE OPTIO W80

GOLDEN, CO (June 24, 2009)…The manufacturer that builds digital cameras to go boldly where none have gone before has announced the PENTAX Optio W80. More adventure-proof than ever, this latest PENTAX digital camera is waterproof, dustproof, coldproof, and now shockproof enough to withstand impact from a fall of more than three feet (one meter).

PENTAX first introduced dunkable digital cameras in 2003 to the delight of outdoor enthusiasts, travelers and families everywhere. Today, the PENTAX Optio W80's waterproof design withstands depths of up to 16 feet (5 meters) to protect from rain and spills, as well as allowing full underwater photos and video for up to two hours. On dry land, the rugged, shockproof design protects against drops of up to 3.3 feet to protect the camera from hard use and occasional spills. Also featuring 12.1 megapixels, a 5X internal optical zoom (equivalent to 28-140mm), a slim one inch body, and a wide angle 28mm lens, the Optio W80 offers an expanded perspective that is ideal for landscape, group and more confined shots. With a PENTAX-developed imaging engine and a high-performance PENTAX zoom lens, the Optio W80 delivers brilliant, high-quality images with well-defined details. A Super Protect (SP) coating applied to the mineral crystal cover of the internal zoom lens helps repel water, grime and finger marks.

Other important features in the Optio W80 include a:

* Coldproof design that allows the camera to be used in sub-freezing temperatures of 14 degrees Fahrenheit (-10 degrees Celsius), ideal for cold weather activities such as skiing and snowmobiling.
* 2.5 inch LCD monitor that features anti-reflective coating, making it easy to view, even in bright sunlight.
* Widescreen, HD movie capture that records resolutions up to 1280x720 pixels at full-speed 30 frames per second.
* Fast Face Detection technology that sees up to 32 faces in 0.03 seconds, with Smile Capture and Blink Detection, for perfect portrait shots.
* Pixel Track Shake Reduction (SR) that ensures sharp images in any lighting condition, without adding high ISO noise. Digital SR and Movie SR are also available.
* Close focusing, Super Macro mode that brings out the details in even the smallest subjects as close as 1 cm (less than one inch).

Available in Cardinal Red, Azure Blue and Gunmetal Gray, the Optio W80 will be available in July 2009 for $299.95 USD. To help keep the Optio W80 fresh and at hand, PENTAX offers a custom designed clear protective skin ($16.95 USD) and a comfortable floating wrist strap ($19.95 USD). More information about the Optio W80 and these accessories is available at: www.pentaximaging.com *

and preorders may be placed now at www.pentaxwebstore.com .

It's still a good price for all that it does. It's not a super fast lens—a decent F3.5-6.3—but it has an optical image stabilizer, which does wonders at the outer zoom ranges. The only other 18-250mm I could find any cheaper was this $450 Tamron, but there's no mention of stabilization. I spent a week or so taking all kinds of pictures—here's a sampling for you to critique, marvel at or simply disparage.

The trouble comes when you start doing math. If you bought an entry-level DSLR camera from Canon, Nikon, Sony or Pentax—all compatible with the appropriate models of this lens—chances are you already have a lens, more than likely something in the 18-55mm range. That means that the chances of you being able to pick up a complementary lens in the 55-200mm or even 55-250mm range for under $200 are high. Suddenly, you're outfitted exactly like you would be if you bought this 18-250mm lens, and you'd probably have saved money doing it.

And as I said, it's not a fast lens, and many would probably recommend something with more performance. If you're going to buy multiple lenses, why not buy ones that are dedicated to particular tasks? I call your attention to this Listmania list on Amazon, which shows nice budget-minded Canon "prime" lens selections. If you're looking at the used pricing (which we highly recommend is the way to go if you're not a pro), you can see that $530 would get you two, maybe three really nice fast lenses to augment your kit lens, in assorted focal ranges.

I'm not going to bash Sigma—I'm not pretending to be experienced enough to know a great lens from a crappy one of equal spec, but my time with this lens—paired to a Canon T1i—has been fruitful, especially out of doors and in locations where a little extra zoom could reduce the need for cropping and the inevitable lack of crispness that comes as a result. A pro photographer buddy I was talking to recently said that Sigma was a reliable maker of cheap lenses to go with Nikon, Canon and other DSLRs. He said among his collection of about 12 lenses, a few were Sigmas.

In the end, I have to face down my own laziness: The smartest thing to do is not to buy the single 18-250mm lens and hope for some decent light. No, the smartest thing to do is put money into multiple lenses, Sigmas or otherwise, and learn when to use which.

Now, if you more experienced shooters want to share your knowledge of Sigma, Tamron, any of the big camera makers, or the wisdom (or stupidity) of buying lenses used, this here's your chance. Please, hit the comments below. [Sigma]

In Summary:
Excellent single lens for covering range from 18mm to 250mm in an entry-level DSLR from Canon, Nikon, Pentax or Sony

Some camera kits already come with two lenses that cover 18-55mm and 55-200mm, or one that goes from 18-105mm or 18-200mm, making most of this lens redundant

Even though image stabilizer does allow for improved shooting in low light or at extreme zoom, there are better specialty lenses at each particular focal length, possibly cheaper when bought used

Built around an all-new, video-capable 14.6-megapixel sensor, the K-7's weather-sealed, magnesium alloy K-mount body helps set it apart, at least somehow, from the burgeoning field of low-to-mid-range video DSLRs from larger manufacturers like Canon and Nikon. Other salient features include an interestingly diverse array of video resolution options (720p, 1536x1024, and VGA), all recorded at 30fps, the automatic HDR mode, HDMI output, a 921,000 dot, 3-inch LCD with Live View function and in-body shake reduction.

Moving on the core camera specs, the K-7 looks solid. It'll shoot 5.4 stills per second, boasts a maximum shutter speed of 1/8000th of a second and supports an admirably high ISO 6400. Dust removal, images processing, AF and metering are all said to be improved over existing Pentax models as well. Of course, impressive numbers and snazzy new feature claims don't mean a thing unless they've been demonstrated to translate into clean, noise-free images, but they're all we've got for now.

Then there's the matter of price. A body-only price of $1300 positions the K-7 a broad step above the sub-grand Canon T1i and Nikon D5000, but well below the high-end Canon 5D Mk II. That said, it's the first camera to address the durability concerns raised by using a DSLR as a camcorder, and it fares well against its cheaper competition on paper. For now, that is—who knows what other manufacturers will have dreamt up by the time the K-7 ships in July. Full release below.

PENTAX INTRODUCES ADVANCED PENTAX K-7 DIGITAL SLR
New Camera Boasts Variety of Technological Firsts and Major Improvements
Over Previous K Series Cameras

GOLDEN, CO. (May 20, 2009)…PENTAX Imaging Company announced today the launch of the PENTAX K-7 digital SLR camera. This latest PENTAX K series camera is designed for advanced photographers seeking high-end design and features without the cost of a professional DSLR system. The PENTAX K-7 features a rugged, yet compact new body design, a new 14.6 megapixel CMOS sensor rebuilt from the ground up, and advanced features such as HD Movie Capture and new, unique-to-PENTAX camera controls. Compatible with every PENTAX lens ever made, the high-end K-7 features an abundance of long-anticipated new and improved features that are exclusive to the camera and combine to make it a tremendous photography tool.
"The K-7 will appeal to many current PENTAX SLR photographers who have been asking for more advanced features, but in a smaller, solid, comfortable-to-hold body," said Ned Bunnell, president, PENTAX Imaging Company. "We also believe the combination of the K-7's smaller, high quality construction coupled with the growing line-up of our Limited compact prime lenses will appeal to serious shooters who currently don't own or previously hadn't considered adding a PENTAX to their camera bag."
The most significant features of the PENTAX K-7 that have never been offered before in any K series digital camera, and in some cases any camera, include:

A compact, magnesium alloy body that is one of the smallest in the advanced photo enthusiast category to reduce bulk and allow users to travel light while maintaining durability and build quality (seven percent smaller than the K20D and up to 25 percent smaller than other cameras in the same class).
A new 14.6 megapixel CMOS sensor rebuilt from the ground up to minimize noise, adds four channel output for fast image capture, and the ability to capture HD quality movies. It is the ideal combination of resolution and file size, allowing very large (poster size and larger) prints and cropping flexibility.
A new 77-segment metering system quickly and accurately determines exposure for even the most complex and dynamic lighting situations.
HD Movie capture features adjustable quality and resolution settings, aperture control, as well as mechanical Shake Reduction, and an external microphone terminal for recording stereo sound.* The K-7 will capture video at the default standard of 1280x720 resolution with a 16:9 aspect ratio (equivalent to 720p), 1536x1024 resolution with a 3:2 aspect ratio, or 640x416 resolution with a 3:2 aspect ratio (equivalent to VGA quality), all shot at 30 frames per second.
An HDMI port with selectable output resolution (1080i, 720p, 480p, and auto) offers high resolution playback of images and video on modern high definition TV's.
A Dedicated AF-assist lamp further improves autofocus response and accuracy in low light conditions.

(more)
PENTAX K-7
2-2-2

An Electronic Level function ensures that images have truly level horizons to minimize post-capture editing.
An innovative in-camera Lens Correction function that electronically adjusts for Distortion and Lateral Chromatic Aberrations to maximize image quality with DA series lenses.
A dedicated Mirror Lock-up function eliminates image blur due to mirror movement during long exposures.
A High Dynamic Range (HDR) image capture mode captures three images then combines them in camera to widen the exposure gamut to bring out detail in all exposure areas of images.
A composition adjustment feature in Live View allows minor shifts in the framing and composition of images using the Shake Reduction mechanism without having to physically move the camera. This feature is ideal for tripod use.
A programmable embedded copyright function preserves artistic integrity and image ownership during capture via a keypad that may record ownership in metatag data.

*Due to the compact size of the K-7 camera and the in-body Shake Reduction mechanism, a camera mounted microphone is a highly recommended accessory for optimal audio quality when capturing video.

A variety of K series camera features that are significantly improved in the PENTAX K-7 include:

A striking 3 inch LCD with 921,000 dot resolution is perfect for detailed image or movie capture and review using the Live View function.
A weather, dust and cold resistant (to 14° F or -10° C) body makes the K-7 the perfect camera for use in any environment, inside the studio or when travelling in any weather.
Fast 5.2 frame-per-second shooting with a new PRIME II Image processing engine, which features fast circuitry and 4 channel output that is ideal for sporting events or any fast action situation.
A top shutter speed of 1/8000 sec freezes even the fastest action in well lit settings.
Live View mode, now with contrast AF, Face Detection, and optional histogram, grid, and bright/dark area display, allows you to quickly compose your images without having your eye against the viewfinder.
A 100 percent field-of-view viewfinder (92X magnification) and bright focusing screen are ideal for accurate image composition and accurate focus.
The PENTAX 11-point autofocus system features improved focus algorithms over previous generation K series DSLR cameras, providing faster, more responsive AF.
The PENTAX-original Shake Reduction system now compensates for rotational sensor movement improving the sharpness of your images at the moment of capture.
The K-7's Dust Reduction system, improved over previous K series cameras, features a piezo-ceramic vibration action to the sensor's low-pass filter for dust-fee image capture.
A new high capacity battery features extended battery life, ideal for travel photography or video work.
Advanced image capture settings, digital filters, and aspect ratio provide outstanding flexibility and creativity while minimizing the need for computer image manipulation.
Custom Image modes with advanced parameter settings including new Key adjustment allow users to customize the processing mode to suit personal creative style.
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PENTAX K-7
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Other K series innovations featured on the PENTAX K-7 include:
Multiple exposure settings, including Green, Program, Sv, Tv, Av, TAv, M, Bulb, X-sync, and USER modes, provide extensive creative control over the exposure for photographers of all experience levels.
Advanced white balance settings include highly customizable white balance fine tuning, color temperature adjustment, and post image capture manual white balance selection for perfect pictures in even the most difficult lighting.
Dynamic Range setting with adjustable shadow correction brings out hidden or lost details in both highlights and shadows for even the highest-contrast, dynamic lighting.
Dedicated PC socket for studio flash offers convenience for the studio photographer without adding hot shoe adapters.
Advanced capture options include multi-exposure and interval shooting for creative special effects and time-lapse photography.
Along with the body, PENTAX announced a D-BG4 battery grip for exclusive use with the PENTAX K-7. This battery grip may be used in combination with the camera's rechargeable lithium-ion battery to double camera's battery life. The D-BG4 also accepts 6 AA batteries in a alternate battery tray for added freedom when shooting in the field. With a vertical shutter-release button, e-dials, AE-lock and a new focus button, the grip features the same weather-resistance, dustproof and coldproof construction as the PENTAX K-7.
PENTAX also announced two weather-resistant lens models developed specifically for PENTAX digital SLRs. The smc DA 18-55mm F3.5-5.6 AL WR and the smc DA 50-200mm F4-5.6 ED WR kit lenses feature weather-resistant seals to handle damp, inclement conditions. Complementing K series camera bodies, both lenses blend versatility with affordability, giving the casual photographer a broader canvas without having to carry a multitude of lenses.
The PENTAX K-7 body only will ship in July 2009 for $1,299.95 USD. The PENTAX D-BG4 battery grip also will ship in July 2009 for $229.95. The newest weather-resistant lenses will be priced at $199.95 for the DA 18-55mm and $249.95 for the DA 50-200mm. These products also will ship in July 2009.

• 14.6MP sensor with 5.2 FPS shooting
• 3-inch VGA LCD with LiveView
• 720P, 16x9 video at 30FPS
• Integrated HDR (High Dynamic Range) Mode (this feature is essentially an automated bracketing system, but I think that's sorta neat)
• Updated image processing, dust removal and AF systems
•And much, much more!!

Still no word on price or availability, but head on over to the link to see the full rundown on the Pentax K-7. [RiceHigh's Pentax Blog]

Their new Optio E75, not quite announced for US release, promises 10.2MP stills, 3x optical zoom, 1600 ISO and face detection on top of its smallish waterproof build. It'll be available in Europe this July for the equivalent of $160. [The Digital News Room via Engadget]

Yes, the only difference between the two versions is that the Titanium Edition has titanium-finish body pieces on it and it comes with a metal-wrapped battery grip. Oh, and only 1,000 of them will be made. Worth it? Uh, not for me, but hey, maybe you're an idiot. [Gizmine via Technabob]

If you're interested in the rumored K7D specs floating around dank Pentax forums, here they are:

* Same sensor as the K20D
* Up to 6400 ISO with better noise treatment
* 5 images/sec
* 100 % viewfinder
* Better weatherproofing
* Mirror lockup
* Liveview and HD Video
* Better stabilizer .
* Better DRE mode
* 77 zones light metering
* Much better AF system even with non-SDM lenses
* 3 inches/ 920 000 pixels screen with in-body editing (crop…)
* 1/8000 shutter with 1/250 sync

There is very little, if any, confirmation in these, or even any confirmation that it will be called the K7D. But with everyone jumping on the HD video capture tip, it would be a surprise bordering on embarrassment for a new Pentax to ship without it. [Photography Bay via Crunchgear]

The assumption that DSLR buyers won't want multiple colors for their hardware is a flawed one, as wider demographics are wooed by cheaper hardware like the K2000, the Nikon D40, the Sony A200, et al. Plenty of people are using DSLRs like—and in lieu of—point-and-shoots, so companies should really start playing to that in their products, most obviously with new colors.

This model is functionally identical to the $800 K-m (or K2000), and will only see a limited run. It's only on sale in Japan for now, but I wouldn't be surprised to see it make its way over here before too long. [Akihabara]

The X70 has a 26-624mm lens, 12-megapixel sensor, 2.7-inc LCD and "Triple Shake Reduction" image stabilization. It can also has an 11fps burst mode, face detection (up to 32 of 'em at once), and a macro mode that can get in as close as a centimeter.

While it does shoot 720p video, the downside is that it only captures 15fps when doing so. But it can also shoot at 480p, QVGA and VGA resolutions.

The size and weight of the camera aren't bad—it's definitely light for it's size, and is noticeably smaller than any DSLR—but the build quality suffers a little bit. It definitely feels plasticky in the hand (part of this being it's light weight), though not entirely flimsy. It's zoom capability, however, is pretty snappy, able to go from 0x to 24x in about the time a normal point and shoot takes to go to max optical zoom. The lens seemed to focus pretty easily, and generally took photos in a quick manner.

The X70 is scheduled for an April release and will cost $400. [Giz@PMA 2009]

According to a release over at TechCrunch, the rebate is applied across all three K2000 kits:

The K2000 flash kit is dropping down to $600 and that includes the K2000 body, smc DA L 18-55mm F3.5-5.6 AL lens and the AF200FG Auto Flash. A two-lens kit for the K2000 is going for $649.95 and includes the aforementioned 18-55mm lens along with the smc DA L 50-200mm F4-5.6 lens. There's a single lens kit (18-55mm) for $549.95 and the body itself is $499.95.

Crave cameras that look like they were assembled from discarded Stormtrooper parts? This could be the deal you're looking for. Move along! [TechCrunch]

For reference, the black version of this entry-level camera will set you back about $800. The limited edition, in cookies 'n' cream casing? Only $680, according to the Pentax store page that popped up on Friday.

What's that get you? Well, it gets you a kit with two lens with white highlights to match the body: The Pentax DA L 18-55mm F3.5-5.6 AL and Pentax DA L 50-200mm F4-5.6 AL zoom lens.

We'll see if the $680 price point stands, as this appears to be a pre-order, scheduled to ship in February. For now, it looks like a steal unless we're missing something (so long as you like the white, that is). [Pentax via Slashgear]

The P70 looks remarkably petite, though Pentax's press materials don't specify just how thin the body is. As for specs, the still imaging features aren't terribly surprising: a 12MP CCD sits behind a 4X zoom, 28mm wide-angle lens. Pentax claims that the camera's autofocus will track 32 faces almost instantly, which is useful if you often take pictures of, uhh, 32 faces.

The P70's trump card is its video recording capability. The camera can pull down 720p video at a respectable 15fps, making it a reasonable replacement for many of the pocket video cameras that sit around the same price, as long as the cut in framerate doesn't bother you too much. About that price—the P70 should sell for $200.

So what of the E70? It's pretty boring, to be frank. The features are as standard as they come, for the most part mirroring, with a bit of subtraction, the E70. Where there were 12MP, there are now 10, and where there was 4x zoom, there's a 3x. The HD video recording is gone, as is the rechargable battery, and the body is a bit thicker, though still admirably slim. The E70 is an unspectacular camera, a very cheap one. The price at launch will be a scant $140, and it is due for release in February, with the P70. [Pentax via Akihabara]

No pricing info yet, but a boring old black K2000 will set you back around $800, so expect this "extremely limited" version to carry a bit of an overage. Its two lenses—the kit 18-55mm and an additional 50-200mm zoom will also get the white and black treatment. But this is hot-looking—why aren't there more colors for entry-level DSLRs other than black and hideous silver-painted plastic? [Press Release via CNET]

Pentax is also releasing new lenses for the K system: the DA L 18-55mm lens and DA L 50-200mm ED zoom (both designed to be affordable versions of existing lenses), and the high-end DA Star 60-250mm zoom and DA Star 55mm—this last with a f1.4 aperture. With a bundled DA L 18-55mm lens and AF200FG add-on flash the K2000 will cost $700 in the US in November.

GOLDEN, Colo. —(Business Wire)— Sep 22, 2008 PENTAX Imaging Company has announced the PENTAX K2000 DSLR system designed specifically for consumers who are ready to make the transition from a point-and-shoot digital camera to digital SLR photography. The PENTAX K2000 is an entry-level system consisting of the new PENTAX K2000 body, the smc PENTAX DA L 18-55mm f/3.5-5.6 AL lens,(a) and the PENTAX AF200FG Auto Flash.

Bundled as a complete kit for the convenience of the customer, the PENTAX K2000 system offers uncomplicated operation for new digital SLR users and family photographers seeking high-quality digital SLR photography for the first time. Combining PENTAX developed, easy-to-use Auto Picture modes as well as powerful learning functions all housed in one of the smallest, lightest camera bodies in its class, the PENTAX K2000 system is ideal for digital SLR beginners. Additional features on the newest digital K2000 SLR body include a 10.2 megapixel CCD, a 2.7 inch, 230,000 dot high resolution, wide-view LCD panel, and an ultra compact design that facilitates one handed operation. The body also features the same PENTAX developed Shake Reduction technology found on more advanced K series digital SLRs. PENTAX Shake Reduction is compatible with more than 25 million PENTAX lenses to deliver sharp images even when handheld at slower shutter speeds. The K2000 also features the powerful PENTAX developed Auto Picture Mode, which selects from Portrait, Landscape, Macro, Action, and Night Portrait modes to tailor the camera settings for any photographic situation. The camera also has a comprehensive Dust Removal system to help keep images spotless. A dedicated programmable help button clearly explains current camera settings to guide and teach the user about digital SLR photography.

(a) Note: The smc PENTAX DA L 18-55mm f/3.5-5.6 AL and smc PENTAX DA L 50-200mm f/4-5.6 ED lenses will only be available in the US as part of the PENTAX K2000 Lens Kit or PENTAX K2000 Double Zoom Kit. This new PENTAX digital SLR body will only be available under the PENTAX K2000 product name in the US. The same body will be available under the PENTAX K-m product name outside of the US.

The lens included with the PENTAX K2000 system is the first of a new series introduced with the DA L designation. Along with the smc PENTAX DA L 18-55mm f/3.5-5.6 AL lens, PENTAX is announcing the smc PENTAX DA L 50-200mm f/4-5.6 ED zoom lens. The affordable DA L series offers the same optical design, construction and compatibility as the current smc PENTAX DA 18-55mm II and smc PENTAX DA 50-200mm lenses. Also included with the system is the easy-to-use PENTAX AF200FG Auto Flash. This hot-shoe flash features a compact, lightweight body, wide angle diffuser, a guide number of 20 (at ISO 100/m) and simple dial operation to assure effortless flash photography for everyone.

PENTAX has also announced two high performance interchangeable lenses for use with PENTAX digital SLR cameras to deliver top-quality digital images. The smc PENTAX DA Star 60-250mm f/4 ED[IF] SDM is a versatile telephoto zoom lens offering a high zoom ratio, while the smc PENTAX DA Star 55mm f/1.4 SDM is a compact medium-telephoto lens offering a large maximum aperture. The two lenses are the newest members of the exclusive DA Star series, and each is designed to deliver top optical performance. Combining a host of advanced technologies including extra-low dispersion (ED) optical elements and PENTAX original lens coatings, these new lenses assure outstanding image quality with clear, high-contrast images, even at edges of the image field. These Star lenses also feature water and dust resistant sealing for reliable operation in inclement weather conditions, as well as the PENTAX Quick-Shift Focus system to allow instant auto-to-manual focus switching. The objective lens surfaces are treated with the PENTAX original Super Protect (SP) coating. This special fluorine compound is applied to the lens surface through a vapor deposition process to create a surface that effectively repels dust, water and grease, making it easy to wipe off fingerprints and cosmetic marks. The combination of special lens coatings, ideal curvature and best positioning of optical elements assures these lenses are designed to optimize digital imaging characteristics, while effectively minimizing flare and ghosting. Additionally, the DA Star 55mm f/1.4 lens also features a new Aero Bright coating for maximum light transmission, as well as rounded diaphragm blades to create a more circular aperture for smooth, beautiful bokeh at large apertures. The image circle of the lenses is perfectly proportioned to the image-sensor size of PENTAX digital SLR cameras, and despite the large maximum aperture, the lenses are designed to be compact and lightweight to enhance maneuverability and operability.

PENTAX also announced the PENTAX AF160FC Auto Macro Ring Flash. This accessory flash unit is uniquely suited for advanced close-up applications using the automatic exposure-control system of PENTAX digital SLR cameras. Designed to offer uniform lighting on a subject to minimize shadows, the flash is ideal for close-up, portrait, product, dental and medical applications.

All of these products will be exhibited at the PENTAX Booth during the Photokina 2008 Trade Show from September 23 – 28 in Cologne, Germany. Two additional products will be previewed under glass during the show including a fifth model in the acclaimed PENTAX DA Limited series. The smc PENTAX DA15mm f/4 ED AL Limited lens offers ultra-wide-angle image capture and is designed for exclusive use with PENTAX digital SLR cameras. PENTAX will also preview the smc PENTAX DA 1.4X SDM Rear Converter. This is the first PENTAX rear converter equipped for autofocus operation on PENTAX digital SLR cameras, and the product will feature the SDM autofocus drive for accurate, extra-smooth, and super-quiet autofocus operation.

Pricing and availability(b) in the United States are as follows:

* The PENTAX K2000 digital SLR system with smc PENTAX DA L 18-55mm f/3.5-5.6 AL lens and PENTAX AF200FG flash will ship in November 2008 at US $699.95.
* The PENTAX K2000 digital SLR system with smc PENTAX DA L 18-55mm and smc PENTAX DA L 50-200mm lenses will ship in early 2009.
* The smc PENTAX DA Star 60-250mm f/4 ED[IF] SDM lens will ship in January 2008 at US $1499.95.
* The smc PENTAX DA Star 55mm f/1.4 SDM lens will ship in January 2008 at US $799.95.
* The PENTAX AF160FC Ring Flash will ship in November 2008 at US $499.95.
* The smc PENTAX DA 15mm f/4 ED AL Limited lens and 1.4X Rear Converter SDM price and availability are to be announced.

(b) Price and shipping date subject to change.

[PentaxDSLR]