A Map of How Personality Types Vary Across the United States

Are folks in California actually laid back? Are New Yorkers really rude? Wonder no longer, because now a team of researchers has mapped personality clusters across the US and presented them in this fascinating set of maps. » 10/21/13 5:30am 10/21/13 5:30am

How To Give Robot Vacuums a Personality (And Why It Matters)

If The Jetsons' Rosie had the personality of an automotive assembly line robot, she'd have been turned into sprockets long ago. IEEE discusses the latest efforts to endow domestic robots with a bit of attitude. » 6/27/11 4:00pm 6/27/11 4:00pm

Study Says Gadget Buyers Are Assertive and Arrogant

Don't just take author Douglas Coupland's word that you're an asshole, there's now an online study of 25,000 people that confirms what we've all been thinking. » 6/18/08 12:30pm 6/18/08 12:30pm