How This Philips Viral Ad Led to a Gun-Toting Bear HuntBrian Barrett10/14/10 12:40pm54EditPromoteDismissUndismissHideGo to permalink There's nothing a marketing department loves more than a viral campaign. Millions of impressions! All that BUZZ! But what happens when authorities think your video of a bear just chilling on a street corner is real? Men with guns happen.